The Chaos Advantage: The Issues Driving Award-Winning PR

FleishmanHillard joined Paul Holmes at the PRovoke Global Summit to explore the value of creativity and risk-taking at a time when uncertainty is often driving decisions.

At the PRovoke Global Summit, FleishmanHillard shared findings from The Chaos Advantage, a joint study with Contagious on how brands can turn uncertainty into opportunity. The research found that 88% of marketing leaders believe bold creative drives impact, yet most organizations still produce mostly safe work.

The discussion touched on the themes underscoring the uncertainty, including geopolitical tensions and anxiety around AI, the driving force in FleishmanHillard’s work with Icelandair: “The Real Unreal,” named Global Campaign of the Year at the PRovoke Media Global SABRE Awards.

Read the full story on PRovoke Media, then explore The Chaos Advantage below for research and a practical framework to help brands assess their right to participate, give audiences a reason to watch and build the ability to execute.