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FleishmanHillard Wins Bronze Pharma Lion

June 18, 2018

CANNES, June 18, 2018 — FleishmanHillard won a Bronze Lion at this year’s Cannes International Festival of Creativity Pharma Lions award program. The firm’s Dublin office was recognized for its work on behalf of Roche Products and MS Ireland for the campaign “The MSunderstood Cafe.”

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To show the impact that access delays to treatment can have on multiple sclerosis (MS) patients, and spur them into action, an impactful idea was required. An empty shop on a busy street in Dublin was transformed into The MSunderstood Café and all materials, furniture and visuals were distorted so that customers’ sensation of touch and their vision were affected, mimicking symptoms of MS.

The Pharma Lions are part of Lions Health, a dedicated two-day event within Cannes Lions.

  • BRONZE Lion: Pharma (Disease Awareness and Understanding, Branded Content and Entertainment: Live Experience (Regulated)) for “The MSunderstood Cafe” with Roche Products and MS Ireland (FleishmanHillard in Dublin credited)