FleishmanHillard Vanguard’s Elena Fadeeva Appointed to Manage PRCA Russia
The Public Relations Communications Association (PRCA) has launched PRCA Russia, the first PRCA organization in Europe to be founded outside of the UK. PRCA Russia is chaired by Francis Ingham, PRCA Director General and ICCO Chief Executive, and managed by Elena Fadeeva, FleishmanHillard Vanguard Russia/CIS General Director and Orta Communications Group President.
“The launch of PRCA Russia is a real milestone for the industry in our country with the first arrival of the leading all-around international professional organization,” Fadeeva said. “PRCA Russia uniquely brings to the country PRCA’s 50 years of experience in setting up standards and raising the bar on communications. We are here to unite corporations, consultancies and professionals to work hand in hand building the industry of the future. We believe PRCA’s global reach will help us raise the profile of the best of PR and communications from Russia internationally, featuring truly outstanding work that our industry can do – creative, innovative, ethical, and effective.”
Founded in 1969, the PRCA is the world’s largest PR professional body, operating in 66 countries around the world. The new organization’s main areas of focus will be: consolidating the industry in Russia, raising standards in PR and communications, setting the code of conduct, facilitating the sharing of best practices and innovations, raising the profile of Russian PR and communications internationally, creating networking opportunities, working for the greater benefit of the industry and promoting on the industry’s behalf.