The inaugural CREATIVE COLLISION event will discuss how businesses can align purpose and profit to create shared value. Featuring seven interactive sessions, two parallel tracks and additional sessions, this unique conference will bring together visionaries in creating shared value. During the event, Hong Kong business, social innovation and public sector leaders will address the challenges of activating shared value and share empowering insight for attendees to incite action.
Rachel Catanach, president and senior partner, FleishmanHillard Greater China, will moderate a stakeholder simulation session outlining communications challenges. During the panel, speakers will discuss best practices for communicating corporate purpose to diverse stakeholder groups and provide tips for companies taking bold stances on divisive issues, while managing reputational risks.
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