Creating Shared Value — In the Age of Stakeholder Capitalism
When: January 16, 2020, 8:00 a.m. – 10:30 a.m. HKT
Where: The Executive Centre, 43/F Champion Tower, Three Garden Road, Central, Hong Kong
The Marketing Society‘s Creating Shared Value in the Age of Stakeholder Capitalism event will cover how businesses can effectively convey their brand purpose and impact to consumers and investors. Featuring simulation games and three industry leaders, the attendees will learn how organizations can make bolder decisions on creating shared value, while managing risks and reputation.
Rachel Catanach, president and senior partner, FleishmanHillard Greater China, will participate as one of the three speakers at the event. With deep expertise in global brand building, corporate and financial communications, Catanach has advised senior clients across sectors. She will discuss best practices in conveying corporate purposes to facilitate growth.
View a previous talk on technology advancement featuring Catanach here.