From Multicultural Marketing to Mosaic Communications in 2020
When: July 15, 2020, 12 p.m. CST
Recent events, including the murders of Ahmaud Arbery, Breonna Taylor and George Floyd, have ignited global conversations about racial inequality in America and the need for more impactful diversity, equity and inclusion (DE&I) priorities. Now, consumers expect more than multicultural marketing efforts from brands — they’re seeking campaigns that reflect and represent the complexity and variety of diverse audiences.
Join FleishmanHillard Chicago’s Rachel Coleman and Aundrea Rogers for a Publicity Club of Chicago webinar discussion about how we are pivoting to the mosaic communications era that reflects the diverse audiences brands serve. Additionally, they will discuss the need for companies to align their brand values and reputation as they commit to long-term DE&I commitments.
Coleman and Rogers co-lead FleishmanHillard in Chicago’s DE&I initiatives as Diversity Champions. Both are also members of the agency’s new True Mosaic offering that provides top-tier DE&I counsel to clients.