PRNews: Winning Earned Media Through Self-Distribution, Social and Influencers
When: Tuesday, February 23, 1:00 – 2:00 pm EST
With newsrooms and publications continuing to shrink and shut down, how can PR professionals spread their messages through the expanded world of earned media?
FleishmanHillard’s Emily Duban, global Media and Platforms lead, will join Laura Doherty, senior director, global brand communications at Vans, a VF Company; Haniya Rae, staff journalist at Consumer Reports; and Sophie Maerowitz, senior content manager at PRNews to discuss new and proven earned media tactics to meet communications challenges.
Attendees will learn how to leverage influencers to spread company news, best practices to reach journalists on new platforms, opportunities to leverage social media as a distribution channel, effective tools for measuring earned media reach and more.
Learn more about and register for the webinar here.