The Changing Landscape of Climate Change and Sustainability
This year’s Authenticity Gap study, The Power of Authenticity, found nearly two-thirds of consumers believe for a company to be more credible than its competitors, it must talk about its behavior and impact on society and the environment, and 73% believe CEOs should have an active voice to support and influence environmental issues and policy changes. It’s no longer enough to just share a company’s sustainability initiatives — it must be backed by purposeful, actionable progress.
Michael Hartt, senior partner and head of international affairs at FleishmanHillard United Kingdom, offers steps organizations can take to mitigate climate change and meet consumer expectations.
Read more about our consumer expectations Authenticity Gap research and view our interactive trend tool.