PRWeek DE&I Communications: Driving Change
When: Tuesday, September 21, 2021, 12:00 p.m. EDT
Where: Online Event
As racial and economic injustice remain prevalent throughout society, communicators play a critical role in reshaping the DE&I landscape.
This PRWeek event, sponsored by FleishmanHillard and the agency’s True MOSAIC practice, will bring together counselors with diverse professional expertise to discuss the current and future state of DE&I in the PR industry and more.
John Saunders, FleishmanHillard’s president and CEO, will begin the event with opening remarks.
Communicators are change agents
FleishmanHillard’s Adrianne Smith, chief diversity and inclusion officer, will join Soon Mee Kim, global diversity, equity and inclusion officer at Omnicom Public Relations Group; Leslie Gordon, director, DEI communications at The Walt Disney Company (client) and Sharon Watson, svp, brand marketing, communications and corporate relations department at Easterseals, to discuss the key role of PR professionals in advancing DE&I initiatives and advocating for diverse representation within their organizations and beyond.
Bringing people along for the DE&I journey
Leela Stake, FleishmanHillard’s svp and senior partner, True MOSAIC global practice co-lead, will join Rochelle Ford, dean of the School of Communications and professor of strategic communications at Elon University; Rich Ferraro, CCO at GLAAD and Gideon Fidelzeid, managing editor at PRWeek. Together they will explore how to drive tangible change within organizations and provide best practices for making every employee feel included as companies pursue their DE&I journey.
The Future is Now
FleishmanHillard’s Adiya Mobley, svp and partner, True MOSAIC co-lead; Caleb Dawkins, junior art director, and Natalie Schmickley, Alfred Fleishman Diversity Fellow, will be joined by Daisy Jimenez, assistant manager, diversity, equity & inclusion comms at General Motors (client), to discuss how companies can strive to become reflective of today’s diverse world and how the younger generations are influencing brands to increase their DE&I efforts.
Fireside chat: Staying the Course
FleishmanHillard’s J.J. Carter, global COO; president, Americas, will moderate this conversation with Lizanne Vaughan, interim chief HR officer at Getty Images and Keyla Cabret-Lewis, director of diversity, equity and inclusion at Aflac. Together, they will discuss how organizations can continue their DE&I efforts in to the future and the responsibility of PR leaders in advancing these efforts.