New Age for CEO Communications

This year’s Authenticity Gap study, The Power of Authenticity, reveals nearly two-thirds of consumers expect CEOs to take a stand on societal issues. That means it’s no longer enough just to run the business — purposeful executive communication skills are paramount.

Dee O’Connell, director of Insight and Strategy at FleishmanHillard United Kingdom, explains three CEO communication best practices to help executives find and use their voice to improve the world.

Discover our consumer expectations Authenticity Gap research and interactive trend tool. View the Introduction to the Authenticity Gap here.