The Future of Diversity, Equity & Inclusion
Diversity, equity and inclusion (DE&I) has risen to the forefront of consumers’ minds as the realities of systemic inequality remain prevalent throughout society. Consumer expectations for brands to be part of the solution and not just the conversation are high.
This year’s Authenticity Gap study, The Power of Authenticity, identifies how organizations can develop stronger relationships both internally and externally. According to the research, nearly 65% of consumers say brands must commit to advancing DE&I in the workplace to be more credible than their peers.
FleishmanHillard UK’s Christina Peach shares five tips for brands to commit to DE&I efforts and provide solutions to create ongoing, meaningful connections with their audiences.