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FleishmanHillard Launches New Race and Culture Team to Reach Diverse Audiences Where They Are

October 7, 2021
By Fran Weems

Diversity, Equity and Inclusion (DE&I) isn’t just a moral imperative, it’s a business imperative. It’s been proven time and again. Knowing this, we’re excited to announce the agency’s new Race and Culture team, comprised of specialists who focus on DE&I and multicultural communications and programming for external audiences. The content integrates earned media and influencer marketing, editorial, social strategy and digital capabilities. 

The team is focused on being a trusted, integral partner to organizations, helping them better engage on today’s most complex DE&I-related issues, with diverse audiences in new and meaningful ways. Race and Culture team members will advise clients on how to better engage with diverse-owned and diverse-focused media and tell more compelling stories to reach their audiences on the appropriate platforms. 

As organizations rethink how to operate internally and communicate with their core audiences, they have no choice but to be in tune with, and reflective of, the world around them. They will need to be sure not only policies and procedures resonate with their employees, but also win over the hearts and minds of consumers. Today, everything – a brand’s reputation and livelihood – is at stake. 

FleishmanHillard’s latest 2021 Authenticity Gap Report found that 65% of consumers expect companies to advance DE&I in the workplace, demonstrate they are culturally aware and listening to their diverse customer base, and provide a work environment that is diverse, inclusive and equal.  

Today, it’s not just about what companies sell, but how the brand and its leaders engage with society. 

DE&I must be at the heart of business. It must course through everything – including the communications strategy. It’s the starting position, not an add-on. Many companies require specialized guidance on how to reach diverse audiences authentically and effectively through the media and platform channels by which they consume news. That’s where the Race and Culture team comes in.

 If you are interested in learning more, please contact me.