FleishmanHillard Unveils Culture Unit to Keep Pulse on Global Consumer Behaviors and Insights
Agency Launches Partnership with UN Women’s Unstereotype Alliance
ST. LOUIS, Feb. 1, 2022 – FleishmanHillard today announced the launch of the Culture Unit, a team within the Brand Marketing practice dedicated to analyzing consumer behavioral trends and insights. The information is then used to counsel clients on how to position a brand, product or organization in relation to any defined profiles.
The Culture Unit will also fuel strategic agency partnerships to help clients authentically engage with key audiences and enable the communities they serve. The agency’s new partnership with the Unstereotype Alliance, convened by UN Women, is a platform that seeks to end harmful stereotypes in all communications and advertising.
“For a long time, agencies have been versed in mitigating risk for clients through the typical lens of product and retail issues, or employee and customer engagement,” said Lauren Winter, FleishmanHillard’s global managing director of consumer culture, and Culture Unit lead. “We’re in an era of people power where the normal expectations of businesses and brands are so much more than they’ve ever been. The Culture Unit has been created to not only help clients mitigate risks in the cultural sphere, but to actually say and do something brave to build reputation. Partnerships such as the Unstereotype Alliance allow us to do this authentically. Creating an inclusive experience starts with the language we use, and this partnership will arm our employees with the tools and education to progress this positive force for change.”
This progressive partnership will further enhance FleishmanHillard’s extensive training program with UN-accredited training modules for employees at a strategic level, as well as providing exclusive access to industry-leading research, global resources and experts to lead tangible change. FleishmanHillard will also contribute its industry expertise towards the advancement of the Alliance’s objectives and become an active member in driving the mission and achieving gender equality.
Claire Barnett, UN Women UK Executive Director, said, “We’re delighted to welcome FleishmanHillard into the UK Chapter of the Unstereotype Alliance. They join a growing coalition of allies and businesses committed to diverse and inclusive advertising and marketing communications in order to create a more equal world. We have big plans for 2022 and welcome FleishmanHillard’s deep expertise in both public relations and marketing to help us make industry-wide change.”
The newly launched Culture Unit consists of global cultural strategists working in behavioral change, looking at fringe culture to enable clients to be ready for what’s happening today and coming tomorrow. Acting as a springboard between the data and creative, the Unit will work across FleishmanHillard’s top 200 clients offering below-the-line cultural insights that lead to braver and community-changing campaigns.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2021 PRovoke Global Agency of the Year, 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Large Consultancy of the Year 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and to Seramount’s (formerly Working Mother Media) “Top Companies for Executive Women” list 2010-2021. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, language strategy, global health strategy and change management. As the largest group of communications professionals in the world, our employees provide expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the Communications Consultancy Network, a division of Omnicom Group Inc. (NYSE: OMC).
About Communications Consultancy Network
Communications Consultancy Network (CCN) is a global collective of the top global public relations, strategy, branding, and research agencies. Award-winning brands include FleishmanHillard, Ketchum, Porter Novelli, Marina Maher Communications, Interbrand, C Space, Wolff Olins, Sterling, Siegel & Gale and Hall & Partners. We are home to a group of highly talented and specialized consultants across industries and marketing disciplines, delivering strategic thinking and market-leading innovation to clients. CCN is a division of Omnicom Group Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.