FleishmanHillard Appoints Mitch Germann as New Global Managing Director of Retail, Sports and Lifestyle

ST. LOUIS — FleishmanHillard announced today that Mitch Germann has been appointed as global managing director of the Retail, Sports and Lifestyle sector. Germann will focus on elevating the global agency’s role as a cultural connector for clients, building and maintaining relationships with the most relevant media, creators, influencers, athletes, agents, events and venues in the sector. He will work with account teams to translate brand and product innovation to consumers in a way that drives awareness and demand, while leveraging innovative, intelligence-led strategy and on-the-ground insights and relationships.

Prior to this, Germann was a senior partner in the San Francisco office, where he led the Consumer Brand team and oversaw a portfolio of the agency’s retail, sports and lifestyle clients as part of FHX, the agency’s client experience initiative. He is also a member of the global Media + Platforms and Brand leadership teams.

The FleishmanHillard Retail, Sports and Lifestyle sector serves more than 200 clients with teams across the world.