FleishmanHillard Picks Up Wins at 2023 North American SABRE and Innovation SABRE Awards
ST. LOUIS — FleishmanHillard received an award win for client work with Krispy Kreme Doughnuts and an Individual Achievement award for CEO John Saunders at the 2023 North American SABRE Awards in New York City. In addition, the agency picked up a win for its work with the Janssen Pharmaceutical Companies of Johnson & Johnson at PRovoke’s 2023 Innovation SABRE Awards (IN2 SABRE) ceremony, also in New York.
The global public relations agency and its client Krispy Kreme Doughnuts earned a Gold SABRE Award in the category of Food Service for its “Krispy Kreme Taps Strategic Doughnut Reserve to Help Guests Beat the Pump” campaign. John Saunders, FleishmanHillard president and CEO, was honored with an Individual Achievement SABRE award for his accomplishments and contributions to the industry at the ceremony as well.
The firm took home an Innovation SABRE Award in the Owned Media, Website category for its work with the Janssen on the “Depression Looks Like Me” campaign.
In all, the agency received recognition for:
- Krispy Kreme Doughnuts with FleishmanHillard, “Krispy Kreme Taps Strategic Doughnut Reserve to Help Guests Beat the Pump” (2023 North American SABRE Awards > Food Service)
- The Janssen Pharmaceutical Companies of Johnson & Johnson with FleishmanHillard, “Depression Looks Like Me Takes Aim at Mental Health Representation” (2023 Innovation SABRE Awards > Owned Media > Website)
- John Saunders, FleishmanHillard (2023 North American SABRE Awards > Individual Achievement)
The North American SABRE Awards and Innovation SABRE Awards are presented by PRovoke Media and recognize superior achievement in branding reputation and engagement. The winners are selected from more than 2,000 entries and are evaluated by a jury of industry leaders. Find a full list of winners here.