FleishmanHillard Launches Crisis, Issues and Risk Solutions Suite, Built on Demand for Data-Backed Advisory
The integrated suite enables organizations to anticipate, navigate and communicate through modern crises and issues.
FleishmanHillard announced today the launch of its Crisis, Issues and Risk Solutions Suite, a set of AI-powered platforms designed to help organizations identify risks before they escalate, practice crisis response in realistic conditions and test messaging across audiences before going live.
Built on the industry’s leading data stack, the suite combines advanced AI intelligence with deep consultancy expertise and crisis management methodology, addressing critical market gaps identified through client feedback and real-world crisis response experience.
What’s Inside the Suite
Risk ID: Identify Risk Before It Becomes News
Risk ID is an expert-guided, AI-powered platform that helps organizations identify, prioritize and mitigate reputational, regulatory, cultural and operational risks in campaigns before launch. It combines rapid risk detection with intelligent prioritization and governance confidence, answering the critical question: “Should we do this?”
Risk ID is essential for organizations entering new markets, launching sensitive campaigns, or when marketing and legal teams need data-backed clarity on risk levels.
Crisis Simulator: Practice Crisis Leadership in Real Conditions
Unlike traditional tabletop exercises with fixed scripts, Crisis Simulator creates adaptive, AI-enabled crisis environments where leadership teams practice decision-making under uncertainty. As participants make choices, the simulation evolves, introducing stakeholder pressure, emerging information and shifting expectations.
The platform develops better judgment and strategic alignment across teams, particularly valuable when leadership changes, crisis plans haven’t been tested, or executives need practice making decisions together under pressure.
Sage Audiences: Test Messages Before They Go Live
Sage Audiences is FleishmanHillard’s award-winning synthetic audience platform that tests how real audiences will react to messages, campaigns, crisis responses and scenarios before public deployment. Built from real audience signals, client context and industry expertise, it now offers three access points:
- Audience Bundles: Curated, always-on audience sets (C-Suite, Healthcare, Media and more)
- Crisis-Speed Builds: Directional audiences built rapidly for fast-moving situations
- Custom Builds: Bespoke audiences tailored to a specific client, sector or issue
