The Modern Comms Playbook in Motion: Super Bowl Media Week, Hour by Hour

As players and coaches cram on the gameplan for Super Bowl LX, it also takes a village to manage global media attention and protect a complex brand moment. PRWeek’s latest “Notes from the Field” takes readers inside the daily rhythm of Super Bowl Media Week alongside Chief Business Development and Brand Officer Mitch Germann, who is also serving as head of communications for the Bay Area Host Committee.

From coordinating national media interviews and shaping real-time intelligence to aligning messaging across stakeholders and navigating red carpets and community events, each day of Super Bowl Media Week is a case study on how disciplined, strategic communications operates when scrutiny never lets up. Now, you get the hour-by-hour look at what it takes to execute with precision on the biggest sports stage in America.

Want more insights about the high stakes in sports collaborations? Watch FleishmanHillard CEO discuss the power of partnerships in sports below in his interview with Campaign.

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