AI for PR - The Path to the Present, and the Potential

I had the pleasure of participating on a panel on February 19th for PRSA Chicago called 'The Good, the Bad & the Ugly of Artificial Intelligence on PR.' I was joined by Andrew Cross, senior vice president, public relations, Walker Sands…

Desperately Seeking Empathy – What Could Empathy Look Like from a Company in Today’s Culture?

Despite what we’re seeing politically and the increasing vitriol on social and traditional media, it is incorrect to assume that we’re careening toward a compassionless future. There is evidence to suggest that empathy is an emerging societal need. We see evidence of empathy in…

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The Increasing Importance of Accountability and Expectation Setting

While I am passionate about accountability and expectation setting, I haven’t always understood them.  Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my…

Measuring Media Impact in a Fake News Age

Eighty years have passed since Orson Welles’ radio drama about an extraterrestrial invasion of Earth caused widespread hysteria. Though the communication landscape has shifted dramatically since 1938, the event remains a pivotal example of a mass medium’s ability to influence…

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Listen to Outrage

It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on…

Navigating Zero Gravity

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot…

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AI: The Technology We Love to Hyperbolise

The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all…

Current Political & Social Landscape on U.S. Gun Control Issue

The debate around gun control in the U.S. continues to develop, with companies issuing statements and reactions almost daily. Many companies are considering if they should engage in this on-going, quickly changing debate, and if so, what actions they should…

Hey, Nate Silver. I got you: Understanding Polling and Forecasts

Anytime a new individual joins FleishmanHillard's social and creative team in San Francisco, she/he is subjected to a fast and furious round of 20 Questions. The group tends to ask your standard cocktail party questions like, “Name your top 5…

Humble Pebble Heralds Big Changes for Internet of Things

I used to collect watches until almost three years ago. After backing a Kickstarter campaign for the Pebble smartwatch, I haven’t worn a traditional timepiece. What it lacked in form versus its traditional counterparts, it more than made up for…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

Demonstrating the Social-to-Sale Connection

What’s the ROI of social media? For brands and for their marketers, the question is ever present – and commonly surfaces when it’s planning and budgeting time. It can be a tricky question. But it’s increasingly being thought through in…