Measuring Media Impact in a Fake News Age

Eighty years have passed since Orson Welles’ radio drama about an extraterrestrial invasion of Earth caused widespread hysteria. Though the communication landscape has shifted dramatically since 1938, the event remains a pivotal example of a mass medium’s ability to influence…

Download Gen Food: Shaping the Future of Food

Listen to Outrage

It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on…

Navigating Zero Gravity

How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot…

Download The Dying Days of Spin - UK Report

AI: The Technology We Love to Hyperbolise

The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all…

Current Political & Social Landscape on U.S. Gun Control Issue

The debate around gun control in the U.S. continues to develop, with companies issuing statements and reactions almost daily. Many companies are considering if they should engage in this on-going, quickly changing debate, and if so, what actions they should…

Hey, Nate Silver. I got you: Understanding Polling and Forecasts

Anytime a new individual joins FleishmanHillard's social and creative team in San Francisco, she/he is subjected to a fast and furious round of 20 Questions. The group tends to ask your standard cocktail party questions like, “Name your top 5…

Humble Pebble Heralds Big Changes for Internet of Things

I used to collect watches until almost three years ago. After backing a Kickstarter campaign for the Pebble smartwatch, I haven’t worn a traditional timepiece. What it lacked in form versus its traditional counterparts, it more than made up for…

Olay: Your Best Beautiful

https://vimeo.com/126623791 Beauty is said to be in the eye of the beholder. But for women in Thailand, there’s a twist: Three out of four are afraid of making themselves more beautiful, expecting ridicule. Beauty brand Olay wanted to inspire Thai…

Demonstrating the Social-to-Sale Connection

What’s the ROI of social media? For brands and for their marketers, the question is ever present – and commonly surfaces when it’s planning and budgeting time. It can be a tricky question. But it’s increasingly being thought through in…

California Table Grape Commission: California Grapes

Recent studies have shown that grapes are a top – and fast-growing – snack in America. So California’s table grape growers wanted to build on grapes’ snack reputation and showcase their many other uses. To do this, the California Table…

AT&T: It Can Wait – The Power of a Movement

The It Can Wait journey began in 2010 to raise awareness of the dangers of texting and driving, with awareness again being a key focal point in 2011. In 2012, AT&T moved the program from awareness to action by reaching out to schools…

Department of Defense/TRICARE Management Activity: That Guy

Funded by the Department of Defense (DoD)/TRICARE, the multiyear That Guy campaign demonstrably reduced binge drinking among junior enlisted military personnel where the campaign had been implemented versus where it had not. Solidly based in research and founded on behavior…

Energizer: The Battery Controlled

As demand grows for slimmer, sleeker electronic devices, so too does the demand for the coin lithium batteries that power them. But also growing is the risk a child will swallow one of these batteries, which can lead to serious…