The Authenticity Gap
August 18, 2019
Think about the last decision you made about something you knew would impact your organization’s reputation. Was it based on years of experience and good instincts? If so, you likely missed the mark. For years, we have forged our craft and our careers with the lessons we learned through hard-won experience. But that collection of...
The Opportunity Cost of Not Having an Executive LinkedIn Profile
June 28, 2019
Today executives are challenged more than ever before to keep pace with the ever-evolving workplace. Digital transformation, the gig economy and the rise of the next gen workforce are more than just buzzwords – they’re proof points that the business world is radically and rapidly changing all around us. According to a recent eMarketer report,...
Redefining Corporate Sustainability
June 5, 2019
We’ve reached a new day in environmentalism and sustainability. Now more than ever, we are looking at the big picture and recognizing the long-term impacts of our behaviors and the products we consume. We can see it in the generation of children suffering from poor neurodevelopment, asthma and heart disease due to crippling levels of...
Meet the Challenge of World Password Day
May 2, 2019
The best and most expensive cybersecurity tools all have the same weakness: a password. If the password stays known only to its user, it works well to protect information and systems. Unfortunately, users make a lot of mistakes with passwords that can create devastating consequences for organizations. When hackers destroy and steal because of user...
ESG Reporting: A Virtuous Cycle
April 22, 2019
“Investor interest in aligning capital is really a means to an end, and that end is sustainable development.” – Tim Mohin I recently sat down with long-time acquaintance, Tim Mohin, CEO of the Global Reporting Initiative (GRI) and author of the book, Changing Business from the Inside Out, to discuss the state of environmental, social...
Three Ways to Influence What World We Leave Behind
April 22, 2019
Treat the earth well: it was not given to you by your parents, it was loaned to you by your children. - An ancient Native American proverb This adage hung on my wall at home as a teenager, a decade before I had children of my own. It was meaningful to me then, but ever...
I’ve Taken the Pledge to Stop Saying “Non-Financial”: 4 Learnings from the GRI Reporters’ Summit
March 4, 2019
Companies that want to be successful in the long term must get comfortable with the uncomfortable. That was a key theme in FleishmanHillard’s recent Navigating Zero Gravity report. And it was reinforced throughout the Global Reporting Initiative (GRI) Reporters’ Summit North America on February 25, where sustainability-minded professionals converged on Tempe, Ariz., to get updates on the use of the GRI Standards, hear and see best practices and discuss emerging trends. Ready or not, here are my top four takeaways: 1. Investors are...
Employee Appreciation Day? You’re Better Off Making it the Way You Do Business
February 28, 2019
Today like never before, talent is at a premium. U.S. unemployment rates are reaching record lows, creating one of the most competitive labor markets in memory. Employers face significant challenges attracting – and keeping – a diverse talent base as workers have more options and higher standards now than any time in recent history. Beyond affecting retention, internal culture increasingly is becoming a scrutinized facet of companies’ external brands with the potential to influence –...
Data Privacy is a Fickle Beast
January 28, 2019
The bargain most of us agree to when we decide to use almost any online service is one of the internet’s oldest. The promise of “free” services that help us connect with friends, curate our music library or navigate a traffic jam has generally been a pretty easy exchange for most of us. Though these...
No Guts, No Thank You
January 23, 2019
There is no time more telling about the health of a company’s values then when an issue or crisis lands at the door. Whether a product fail, an executive misconduct, or a service break down – it’s surprising how many seasoned decision makers are paralyzed on what to do. In these moments, the absence of...
The Increasing Importance of Accountability and Expectation Setting
January 9, 2019
While I am passionate about accountability and expectation setting, I haven’t always understood them. Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my friends (the days when you would pull the cord as long as it would go...
Customers to Corporations: Handle My Data With Care, or Else…
November 14, 2018
There’s a fatalistic phrase I hear a lot that goes, “it’s not a question of if your organization is breached, but when.” With the volume of breaches and data security-related incidents in the news on an almost daily basis, you can understand why one might feel that way. But FleishmanHillard’s own Authentic Insights found that found that 81% of engaged consumers in the U.S. and 80%...
With Millennials, Your Company’s Response to Issues Makes Every Day Election Day for Your Brand
November 6, 2018
At no time more than this U.S. midterm election week has it been so apparent that we are living in divisive times. Myriad events in recent months have focused the world’s attention on an array of issues, exposing the raw, emotional nerves of society and polarizing populations here and abroad. And more often than not,...
Listen to Outrage
October 23, 2018
It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches...
Navigating Zero Gravity
October 3, 2018
How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting...
This Time It’s Personal: The New Challenge of Values-Driven Accountability for Organizations
July 12, 2018
It's surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back to the way it used to be. But don't count on it. There is a...
Sustainability Reporting: 3 Takeaways to Incorporate the GRI Standards
April 10, 2018
Consumers, investors and many other key stakeholders increasingly expect companies to go beyond mandated regulations and to be actively working to solve environmental and societal issues. In his third annual letter, Black Rock CEO Larry Fink strongly emphasizes the need for the world’s largest companies to create long-term value by positively contributing to society. Issuing...
Best Practices for Engaging Employees in Cybersecurity
September 26, 2017
When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s reputation. FleishmanHillard’s 2017 Authenticity Gap Report shows 59 percent of consumers believe companies are not...
World’s Leading Companies Failing Authenticity Test
September 12, 2017
Nearly 300 companies all show a clear Authenticity Gap as consumers demand great corporate citizenship and a new definition of value There is a long list of worries and choices that keep senior executives awake at night. Most of them involve balancing business risks with the relentless pursuit of growth and high performance. Leaders who...
Outspoken CEOs and Tweeting in the Time of Trump
May 19, 2017
The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment. While it’s no surprise to see the Trump...
Companies Need to Plan for Handling a Cybersecurity Breach
April 6, 2017
Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly, this harsh reality of our digital economy has made cybersecurity a significant priority for organizations,...
Communicating a Data Breach: Choose Your Words Carefully
March 22, 2017
Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to...
The Asian Century: An opportunity for innovation over isolationism
February 27, 2017
In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. This new era...
What Is the Responsibility of an Organization for the Facts It Puts Into the Public Domain?
February 24, 2017
For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the facts it puts into the public domain.” For clarity, I might have added: “Expect facts to be questioned, and those that cannot be proven may...
How Does Your CEO Compare?
December 21, 2016
How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they – or what could they be – talking about beyond earnings to positively impact stakeholder relationships...
Preparing Your CEO for the Role of Senior Statesman
December 6, 2016
There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society. As communicators, we must be better prepared to help guide these executives to tell the story beyond managing the company and articulate its relevance to society and the...
The Age of the Media Artisan
October 3, 2016
I cringe when I see the word artisan. It’s over-used and applied liberally when there is no evidence of real craft. I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability...
Is Your Reputation 2017 Ready?
September 22, 2016
Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is a wasted opportunity to differentiate the company from the competition and build commercially useful profile;...
How Important is Integrity, Really?
May 23, 2016
There is a saying that integrity is about doing the right thing, even if no one is watching. For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done...
Crafting a Compelling Story: Top Ten Tips
May 4, 2016
Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard's Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a...