Reputation Management

Reputation Management

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Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central...

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.


FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.


FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.

Who We Are

Reputation Management
  • From CSR to PSR: Lessons from the Pandemic

    Bob Axelrod

    March 24, 2020

    Bob Axelrod I have asthma — one of the underlying conditions that elevates the health risks of COVID-19. And my son is preparing to be a physician assistant. So, the challenges the world faces today are quite personal to me. For decades, I’ve helped companies become better corporate citizens — and, as a result, improved their businesses...

  • How Are You Supporting Your Employees Who Are Still Going into Work?

    Josh Rogers

    March 24, 2020

    Josh Rogers As the world attempts to slow the spread of COVID-19, businesses everywhere have instructed employees (who can) to do their jobs from home. For workers in manufacturing plants, distribution facilities, call centers, service depots and retail locations, this isn’t an option. If these operations have been able to continue in your company, it’s critical that...

  • World Water Day: Three Ways Companies Can Take a Stand

    Judith Rowland

    March 19, 2020

    Judith Rowland As much of the world woke up to the news that COVID-19 was a global pandemic, I was just wrapping up a week of visiting water programs throughout the northern half of Mozambique. It’s an experience that makes you realize two things: How we in the developed world tend to take this precious resource almost...

  • Six Things to Consider Before You Send That Blast Email Update …

    John Armato

    March 19, 2020

    John Armato People are inundated with COVID-19 updates from nearly every organization they’ve ever interacted with. The less value those emails bring, the faster communication fatigue sets in. And that, in turn, gets in the way of building positive stakeholder relationships and affinity for your organization. Here are our guidelines for thinking through not just what to...

  • Navigating COVID-19: A Test of Reputation and Reality

    Rachel Catanach

    March 17, 2020

    Rachel Catanach 2020 may be remembered as the year that the world changed irrevocably due to the COVID-19 pandemic. The year when working from home (WFH) became the norm rather than the exception. The year when holding virtual events became an expertise. The year when social distancing and social isolation became common terms. The year when medical...

  • CEO Communications: Beyond Policies and Practices

    Marjorie Benzkofer

    March 16, 2020

    Marjorie Benzkofer As the COVID-19 pandemic sends shockwave after shockwave through the business world, leaders are scrambling to communicate how their organization is staying in front of the crisis to maintain the health and safety of employees and customers. But that is only half of the job before us. When confidence is shaken by so many unknowns...

  • Don’t Make It Personal, CEOs

    Diane Poelker

    February 18, 2020

    Diane Poelker Consumers and stakeholders want to know organizations are doing more than turning out new and shiny products for sale. It’s part of the new job description for CEOs — they must address the ways real-world issues and the seemingly endless cycle of disruption can create an opportunity to innovate with purpose and improve practices and...

  • Societal Themes Shaping 2020

    Bob Axelrod

    December 17, 2019

    Bob Axelrod She’s not old enough to drive a car in her hometown of Stockholm, but that didn’t keep teen climate activist Greta Thunberg from gracing the cover of Time as its youngest-ever Person of the Year or getting nominated for a Nobel Prize. Time described her as a “galvanizing force” – the “avatar of a broader...

  • Telling a Complete Brand Story

    Mandy Levings

    December 11, 2019

    Mandy Levings Brands often struggle to tell a complete story. It’s even more challenging to tell a story that inspires consumers to sit up and listen – let alone act or change behavior as a result of said story. Does a brand tell a story about our products and services or a story about its heart and...

  • 42x The Cost of Crisis Communications Management and Everything Else in the Universe

    Brian West

    November 14, 2019

    Brian West When Douglas Adams wrote “The Hitchhiker's Guide to the Galaxy,” he added a joke which has become famous over the years: “The answer to the ultimate question of life, the universe and everything is 42.” Like the broader narrative of Hitchhiker, which follows the (mis)adventures in space of the last surviving human hoping to be...

  • What Makes a Company a Great Place to Work Might Not Be What You Think

    Josh Rogers

    October 22, 2019

    Josh Rogers It wasn’t long ago when employers faced a barrage of feedback from employees — and potential employees — about the critical importance of flexibility in the workplace. Interestingly, of the issues we asked about in this year’s “Authenticity in Action” study, that topic now registers dead last in importance with workers. It’s not because employees...

  • Authenticity, Action and the Age of Employee Activism

    Bia Assevero

    October 1, 2019

    Bia Assevero Climate change dominated conversations last week during the UN General Assembly in New York, with Greta Thunberg’s speech demanding leaders do better capturing headlines all over the world. Also capturing headlines with increasing regularity are employees publicly challenging their employers to act decisively on issues that matter to them. Last week it was climate change,...

  • Is the Jig Up for the Gig Economy?

    Luke Lewis

    September 20, 2019

    Luke Lewis The fight is on to define what being an employee means for more than a million people in California, with consequences that reach far beyond. Disruptive business models are being disrupted. This time by the law of the land. Companies like Uber and Lyft owe much of their success to the cost savings reaped by...

  • Consumers Care About People, Not Products

    Kristin Hollins

    August 29, 2019

    Kristin Hollins Imagine for a second, you look at a tag or a label on a box and it tells a different kind of story. It’s not about what’s IN the box. It’s about HOW what’s in the box was created and by who. Imagine a story that reveals the craftsmanship behind who made the product or...

  • The Authenticity Gap

    Marjorie Benzkofer

    August 18, 2019

    Marjorie Benzkofer Think about the last decision you made about something you knew would impact your organization’s reputation. Was it based on years of experience and good instincts? If so, you likely missed the mark. For years, we have forged our craft and our careers with the lessons we learned through hard-won experience. But that collection of...

  • The Opportunity Cost of Not Having an Executive LinkedIn Profile

    Steve Bauer

    June 28, 2019

    Steve Bauer Today executives are challenged more than ever before to keep pace with the ever-evolving workplace. Digital transformation, the gig economy and the rise of the next gen workforce are more than just buzzwords – they’re proof points that the business world is radically and rapidly changing all around us. According to a recent eMarketer report,...

  • Redefining Corporate Sustainability

    Michelle Mulkey

    June 5, 2019

    Michelle Mulkey We’ve reached a new day in environmentalism and sustainability. Now more than ever, we are looking at the big picture and recognizing the long-term impacts of our behaviors and the products we consume. We can see it in the generation of children suffering from poor neurodevelopment, asthma and heart disease due to crippling levels of...

  • Meet the Challenge of World Password Day

    Adam Montgomery

    May 2, 2019

    Adam Montgomery The best and most expensive cybersecurity tools all have the same weakness: a password. If the password stays known only to its user, it works well to protect information and systems. Unfortunately, users make a lot of mistakes with passwords that can create devastating consequences for organizations. When hackers destroy and steal because of user...

  • ESG Reporting: A Virtuous Cycle

    Bob Axelrod

    April 22, 2019

    Bob Axelrod “Investor interest in aligning capital is really a means to an end, and that end is sustainable development.” – Tim Mohin I recently sat down with long-time acquaintance, Tim Mohin, CEO of the Global Reporting Initiative (GRI) and author of the book, Changing Business from the Inside Out, to discuss the state of environmental, social...

  • Three Ways to Influence What World We Leave Behind

    Leela Stake

    April 22, 2019

    Leela Stake Treat the earth well: it was not given to you by your parents, it was loaned to you by your children. - An ancient Native American proverb This adage hung on my wall at home as a teenager, a decade before I had children of my own. It was meaningful to me then, but ever...

  • I’ve Taken the Pledge to Stop Saying “Non-Financial”: 4 Learnings from the GRI Reporters’ Summit

    Jill Magruder

    March 4, 2019

    Jill Magruder Companies that want to be successful in the long term must get comfortable with the uncomfortable. That was a key theme in FleishmanHillard’s recent Navigating Zero Gravity report. And it was reinforced throughout the Global Reporting Initiative (GRI) Reporters’ Summit North America on February 25, where sustainability-minded professionals converged on Tempe, Ariz., to get updates on the use of the GRI Standards, hear and see best practices and discuss emerging trends. Ready or not, here are my top four takeaways: 1. Investors are...

  • Employee Appreciation Day? You’re Better Off Making it the Way You Do Business

    Sarah Welin

    February 28, 2019

    Sarah Welin Today like never before, talent is at a premium. U.S. unemployment rates are reaching record lows, creating one of the most competitive labor markets in memory. Employers face significant challenges attracting – and keeping – a diverse talent base as workers have more options and higher standards now than any time in recent history. Beyond affecting retention, internal culture increasingly is becoming a scrutinized facet of companies’ external brands with the potential to influence –...

  • Data Privacy is a Fickle Beast

    Scott Radcliffe

    January 28, 2019

    Scott Radcliffe The bargain most of us agree to when we decide to use almost any online service is one of the internet’s oldest. The promise of “free” services that help us connect with friends, curate our music library or navigate a traffic jam has generally been a pretty easy exchange for most of us. Though these...

  • No Guts, No Thank You

    Emily Frager

    January 23, 2019

    Emily Frager There is no time more telling about the health of a company’s values then when an issue or crisis lands at the door. Whether a product fail, an executive misconduct, or a service break down – it’s surprising how many seasoned decision makers are paralyzed on what to do. In these moments, the absence of...

  • The Increasing Importance of Accountability and Expectation Setting

    Natasha Kennedy

    January 9, 2019

    Natasha Kennedy While I am passionate about accountability and expectation setting, I haven’t always understood them.  Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my friends (the days when you would pull the cord as long as it would go...

  • Customers to Corporations: Handle My Data With Care, or Else…

    Scott Radcliffe

    November 14, 2018

    Scott Radcliffe There’s a fatalistic phrase I hear a lot that goes, “it’s not a question of if your organization is breached, but when.” With the volume of breaches and data security-related incidents in the news on an almost daily basis, you can understand why one might feel that way. But FleishmanHillard’s own Authentic Insights found that found that 81% of engaged consumers in the U.S. and 80%...

  • With Millennials, Your Company’s Response to Issues Makes Every Day Election Day for Your Brand

    Josh Rogers

    November 6, 2018

    Josh Rogers At no time more than this U.S. midterm election week has it been so apparent that we are living in divisive times. Myriad events in recent months have focused the world’s attention on an array of issues, exposing the raw, emotional nerves of society and polarizing populations here and abroad. And more often than not,...

  • Listen to Outrage

    Kristin Hollins

    October 23, 2018

    Kristin Hollins It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches...

  • Navigating Zero Gravity

    Marjorie Benzkofer

    October 3, 2018

    Marjorie Benzkofer How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting...

  • This Time It’s Personal: The New Challenge of Values-Driven Accountability for Organizations

    Peter Verrengia

    July 12, 2018

    Peter Verrengia It's surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back to the way it used to be. But don't count on it. There is a...

Most Recent

  • From CSR to PSR: Lessons from the Pandemic

  • How Are You Supporting Your Employees Who Are Still Going into Work?

  • World Water Day: Three Ways Companies Can Take a Stand

  • Six Things to Consider Before You Send That Blast Email Update …

  • Navigating COVID-19: A Test of Reputation and Reality

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