Reputation Management

Reputation Management

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Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central...

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.


FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.


FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.

Who We Are

Reputation Management
  • Five Steps to Finding a Footing in Zero Gravity

    Ashley Blaker

    November 28, 2018

    Ashley Blaker FleishmanHillard recently released research on the growing expectation that businesses engage in societal issues. We called it Navigating Zero Gravity because of the challenges associated with taking a stand when there’s seemingly no solid ground. The findings describe a new normal in reputation management, where businesses must be socially attuned and aware of the potential...

  • Customers to Corporations: Handle My Data With Care, or Else…

    Scott Radcliffe

    November 14, 2018

    Scott Radcliffe There’s a fatalistic phrase I hear a lot that goes, “it’s not a question of if your organization is breached, but when.” With the volume of breaches and data security-related incidents in the news on an almost daily basis, you can understand why one might feel that way. But FleishmanHillard’s own Authentic Insights found that found that 81% of engaged consumers in the U.S. and 80%...

  • With Millennials, Your Company’s Response to Issues Makes Every Day Election Day for Your Brand

    Josh Rogers

    November 6, 2018

    Josh Rogers At no time more than this U.S. midterm election week has it been so apparent that we are living in divisive times. Myriad events in recent months have focused the world’s attention on an array of issues, exposing the raw, emotional nerves of society and polarizing populations here and abroad. And more often than not,...

  • The Authentic CEO

    Dominic Pendry

    October 30, 2018

    Dominic Pendry The pressure on CEOs has never been greater. No more is it enough to be cheerleader-in-chief for the company’s stock, visionary to its people, or strategist and coach to the leadership team. New research by FleishmanHillard finds that we expect chief executives of the companies we do business with to stand with us on the issues...

  • Listen to Outrage

    Kristin Hollins

    October 23, 2018

    Kristin Hollins It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches...

  • Navigating Zero Gravity

    Marjorie Benzkofer

    October 3, 2018

    Marjorie Benzkofer How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting...

  • This Time It’s Personal: The New Challenge of Values-Driven Accountability for Organizations

    Peter Verrengia

    July 12, 2018

    Peter Verrengia It's surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back to the way it used to be. But don't count on it. There is a...

  • Sustainability Reporting: 3 Takeaways to Incorporate the GRI Standards

    Jill Magruder

    April 10, 2018

    Jill Magruder Consumers, investors and many other key stakeholders increasingly expect companies to go beyond mandated regulations and to be actively working to solve environmental and societal issues. In his third annual letter, Black Rock CEO Larry Fink strongly emphasizes the need for the world’s largest companies to create long-term value by positively contributing to society. Issuing...

  • Best Practices for Engaging Employees in Cybersecurity

    Holly Anderson

    September 26, 2017

    Holly Anderson When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s reputation. FleishmanHillard’s 2017 Authenticity Gap Report shows 59 percent of consumers believe companies are not...

  • World’s Leading Companies Failing Authenticity Test

    Marjorie Benzkofer

    September 12, 2017

    Marjorie Benzkofer Nearly 300 companies all show a clear Authenticity Gap as consumers demand great corporate citizenship and a new definition of value There is a long list of worries and choices that keep senior executives awake at night. Most of them involve balancing business risks with the relentless pursuit of growth and high performance. Leaders who...

  • Outspoken CEOs and Tweeting in the Time of Trump

    Elizabeth Borrelli

    May 19, 2017

    Elizabeth Borrelli The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment. While it’s no surprise to see the Trump...

  • Companies Need to Plan for Handling a Cybersecurity Breach

    Angela Carmichael

    April 6, 2017

    Angela Carmichael Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly, this harsh reality of our digital economy has made cybersecurity a significant priority for organizations,...

  • Communicating a Data Breach: Choose Your Words Carefully

    Leslie Walsh

    March 22, 2017

    Leslie Walsh Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to...

  • The Asian Century: An opportunity for innovation over isolationism

    Rachel Catanach

    February 27, 2017

    Rachel Catanach In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. This new era...

  • What Is the Responsibility of an Organization for the Facts It Puts Into the Public Domain?

    Peter Verrengia

    February 24, 2017

    Peter Verrengia For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the facts it puts into the public domain.” For clarity, I might have added: “Expect facts to be questioned, and those that cannot be proven may...

  • How Does Your CEO Compare?

    Elizabeth Borrelli

    December 21, 2016

    Elizabeth Borrelli How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they – or what could they be – talking about beyond earnings to positively impact stakeholder relationships...

  • Preparing Your CEO for the Role of Senior Statesman

    Marjorie Benzkofer

    December 6, 2016

    Marjorie Benzkofer There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society.  As communicators, we must be better prepared to help guide these executives to tell the story beyond managing the company and articulate its relevance to society and the...

  • The Age of the Media Artisan

    Rachel Catanach

    October 3, 2016

    Rachel Catanach I cringe when I see the word artisan.  It’s over-used and applied liberally when there is no evidence of real craft.  I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability...

  • Is Your Reputation 2017 Ready?

    Nick Andrews

    September 22, 2016

    Nick Andrews Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is a wasted opportunity to differentiate the company from the competition and build commercially useful profile;...

  • How Important is Integrity, Really?

    Caroline Bretsen

    May 23, 2016

    Caroline Bretsen There is a saying that integrity is about doing the right thing, even if no one is watching.  For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done...

  • Crafting a Compelling Story: Top Ten Tips

    Charles Muggeridge

    May 4, 2016

    Charles Muggeridge Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard's Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a...

  • Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain

    Rachel Catanach

    February 18, 2016

    Rachel Catanach My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for at least a week. I also liked Bowie’s music but not to the same extent....

  • A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive

    Rachel Catanach

    November 18, 2015

    Rachel Catanach Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging...

  • Hispanic Growth Putting Authentic Engagement to the Test

    Jorge Diaz de Villegas

    November 3, 2015

    Jorge Diaz de Villegas Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the growing influence of the Hispanic population in the United States and the transformative effect it could have on the worlds...

  • Cybercrime – from the IT Department to the Boardroom

    Brian West

    September 9, 2015

    Brian West Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for marketers to profit from. But while we now get personalized messages and offers, we easily...

  • Cannes - The short and long of it. From Lions to Elephants.

    Rachel Catanach

    August 26, 2015

    Rachel Catanach The dust is settling following the 2015 Cannes Lions International Festival of Creativity.   The winners of the coveted gold Lions were decided following a marathon judging effort.  The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns.  Ones that provoked...

  • Who Says What You Say?

    Paul Dusseault

    August 4, 2015

    Paul Dusseault Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation.  It's not enough to "tell the truth" when subjected to a critical spotlight. The selection...

  • Authentic Sponsorship - A Win for Athletes, Fans and Internal Teams

    Leslie Walsh

    June 19, 2015

    Leslie Walsh Two exciting events in women's sport kicked off this week – the FIFA Women's World Cup and, perhaps lesser known, the KPMG Women's PGA Championship. And while FIFA continues to inspire debate around ethics and equality in sport, KPMG's backing of women's golf is a shining example of the strategic role sponsorship can play in...

  • If the Shoe Fits and Looks Great, Do Ethics Really Matter?

    Leslie Walsh

    May 6, 2015

    Leslie Walsh I recently purchased a suit from the Canadian apparel company Judith & Charles. I was drawn by the cut and fabric, and sold on fit and price – at 30 per cent off, it was a steal. Days later, when removing the tags, I learned that my new skirt and jacket had been "tailored with...

  • From Know Thyself to Be Thyself

    Rachel Catanach

    May 6, 2015

    Rachel Catanach Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair's inside back page and has questions like: What is your greatest fear? Which words or phrases do you most overuse? Which talent would you most like to have? What is your motto? What is your...

Most Recent

  • Five Steps to Finding a Footing in Zero Gravity

  • Customers to Corporations: Handle My Data With Care, or Else…

  • With Millennials, Your Company’s Response to Issues Makes Every Day Election Day for Your Brand

  • The Authentic CEO

  • Listen to Outrage

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