Five Steps to Finding a Footing in Zero Gravity
November 28, 2018
FleishmanHillard recently released research on the growing expectation that businesses engage in societal issues. We called it Navigating Zero Gravity because of the challenges associated with taking a stand when there’s seemingly no solid ground. The findings describe a new normal in reputation management, where businesses must be socially attuned and aware of the potential...
Customers to Corporations: Handle My Data With Care, or Else…
November 14, 2018
There’s a fatalistic phrase I hear a lot that goes, “it’s not a question of if your organization is breached, but when.” With the volume of breaches and data security-related incidents in the news on an almost daily basis, you can understand why one might feel that way. But FleishmanHillard’s own Authentic Insights found that found that 81% of engaged consumers in the U.S. and 80%...
With Millennials, Your Company’s Response to Issues Makes Every Day Election Day for Your Brand
November 6, 2018
At no time more than this U.S. midterm election week has it been so apparent that we are living in divisive times. Myriad events in recent months have focused the world’s attention on an array of issues, exposing the raw, emotional nerves of society and polarizing populations here and abroad. And more often than not,...
The Authentic CEO
October 30, 2018
The pressure on CEOs has never been greater. No more is it enough to be cheerleader-in-chief for the company’s stock, visionary to its people, or strategist and coach to the leadership team. New research by FleishmanHillard finds that we expect chief executives of the companies we do business with to stand with us on the issues...
Listen to Outrage
October 23, 2018
It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches...
Navigating Zero Gravity
October 3, 2018
How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting...
This Time It’s Personal: The New Challenge of Values-Driven Accountability for Organizations
July 12, 2018
It's surprising how quickly we forget the stunningly dramatic and painful events of the past 12 months. A quiet week or two makes it seem like the relationship between the public and the brands they care about has gone back to the way it used to be. But don't count on it. There is a...
Sustainability Reporting: 3 Takeaways to Incorporate the GRI Standards
April 10, 2018
Consumers, investors and many other key stakeholders increasingly expect companies to go beyond mandated regulations and to be actively working to solve environmental and societal issues. In his third annual letter, Black Rock CEO Larry Fink strongly emphasizes the need for the world’s largest companies to create long-term value by positively contributing to society. Issuing...
Best Practices for Engaging Employees in Cybersecurity
September 26, 2017
When companies take a check-the-box approach to educating and engaging their employees in their cybersecurity efforts, they make a critical mistep. More than half of all breaches can be linked to insiders. These mistakes can be costly to an organization’s reputation. FleishmanHillard’s 2017 Authenticity Gap Report shows 59 percent of consumers believe companies are not...
World’s Leading Companies Failing Authenticity Test
September 12, 2017
Nearly 300 companies all show a clear Authenticity Gap as consumers demand great corporate citizenship and a new definition of value There is a long list of worries and choices that keep senior executives awake at night. Most of them involve balancing business risks with the relentless pursuit of growth and high performance. Leaders who...
Outspoken CEOs and Tweeting in the Time of Trump
May 19, 2017
The first 100 days of the new U.S. political administration has continued to be a significant period of change for CEOs as they learn how to adapt to the new environment and how to reassure both consumers and employees that they will successfully navigate this ever-changing environment. While it’s no surprise to see the Trump...
Companies Need to Plan for Handling a Cybersecurity Breach
April 6, 2017
Our shift to a digital society has seen the emergence of a new kind of crime: stealing data and attacking company networks, whether for financial gain, to send a political message, or sometimes simply to prove a point. Not surprisingly, this harsh reality of our digital economy has made cybersecurity a significant priority for organizations,...
Communicating a Data Breach: Choose Your Words Carefully
March 22, 2017
Cyber connectivity has enabled companies to understand and interact with consumers in a far more sophisticated way than ever before. At the same time, hackers are increasingly upping the ante with schemes and full-blown attacks that are becoming impossible to ignore. And by all accounts, this ride is only picking up speed. Tune in to...
The Asian Century: An opportunity for innovation over isolationism
February 27, 2017
In the words of Bob Dylan: The Times They Are A-Changin’. Last year delivered two historic changes in the West: Brexit and the election of President Trump. The implications for international tax, trade and immigration are great. But from the Asian perspective, it is doubtful that these changes are for the greater good. This new era...
What Is the Responsibility of an Organization for the Facts It Puts Into the Public Domain?
February 24, 2017
For the past 40 years, I would have expected to answer this question in this one sentence: “All audiences have a reasonable expectation that an organization is responsible for the facts it puts into the public domain.” For clarity, I might have added: “Expect facts to be questioned, and those that cannot be proven may...
How Does Your CEO Compare?
December 21, 2016
How do CEOs communicate compared to their peers? Our own Betsy Borrelli describes our just released Q3 report. As CEOs increase their public profile, how do they communicate compared to their peers and CEOs in other sectors? What are they – or what could they be – talking about beyond earnings to positively impact stakeholder relationships...
Preparing Your CEO for the Role of Senior Statesman
December 6, 2016
There is a need for a stronger voice of leadership in the C-Suite, but many executives struggle to articulate how and why their business matters to society. As communicators, we must be better prepared to help guide these executives to tell the story beyond managing the company and articulate its relevance to society and the...
The Age of the Media Artisan
October 3, 2016
I cringe when I see the word artisan. It’s over-used and applied liberally when there is no evidence of real craft. I saw a large property company recently claiming their development was artisanal and the mind boggled. However, it is a word we could think about applying to aspects of the PR profession: the ability...
Is Your Reputation 2017 Ready?
September 22, 2016
Reputation. Every company has one, like it or not, and almost everyone would agree that reputation is a business asset. Many business leaders, however, particularly within SMEs, are leaving the management of their reputation to accident. At best, this is a wasted opportunity to differentiate the company from the competition and build commercially useful profile;...
How Important is Integrity, Really?
May 23, 2016
There is a saying that integrity is about doing the right thing, even if no one is watching. For companies, the motivation to do right can be viewed from two perspectives. On a base level, it dramatically reduces the risk of a public-relations disaster and long-term financial and reputational impact on account of having done...
Crafting a Compelling Story: Top Ten Tips
May 4, 2016
Charles Muggeridge, who helps lead the healthcare team for FleishmanHillard's Toronto office, recently summarized a talk the agency delivered at a start-up hub in downtown Toronto. The session was focused on top ten tips for crafting a compelling story. They also used the opportunity to insert Authenticity Gap data into the presentation by drawing a...
Three Qualities PR Professionals Can’t Afford to Lose – and Two They Need to Gain
February 18, 2016
My husband was a great fan of David Bowie and really grieved for him when he died. When he heard the news he changed his Facebook profile picture to his favourite Bowie image and played his music every night for at least a week. I also liked Bowie’s music but not to the same extent....
A Truth Well Told: PR Professionals Should Keep the Art of Writing Alive
November 18, 2015
Content marketing specialists seem to be the new “job du jour.” Every creative and communication firm wants one and those that have them claim that their person can create gold from straw. For PR professionals, now is the time to reclaim what used to be our bread and butter – our ability to create engaging...
Hispanic Growth Putting Authentic Engagement to the Test
November 3, 2015
Cultural relevance is becoming increasingly important across all media and communications platforms. Unless you’re living under a rock or miraculously managed to part ways with your smartphone, it’s hard to miss the headlines about the growing influence of the Hispanic population in the United States and the transformative effect it could have on the worlds...
Cybercrime – from the IT Department to the Boardroom
September 9, 2015
Where we shop and what we purchase, to how we travel to work, we constantly give up personal information for the sake of convenience – the Internet of Things (IOT) has effectively made mines out of our mobile phones for marketers to profit from. But while we now get personalized messages and offers, we easily...
Cannes - The short and long of it. From Lions to Elephants.
August 26, 2015
The dust is settling following the 2015 Cannes Lions International Festival of Creativity. The winners of the coveted gold Lions were decided following a marathon judging effort. The results were then dissected amidst a whirlwind of backchat and canapés. Among the winners of the coveted PR Lions were some great, great campaigns. Ones that provoked...
Who Says What You Say?
August 4, 2015
Marshall McLuhan’s mantra, “The medium is the message” is never so on display as in the selection of a spokesperson in times of crisis. Nor is the Authenticity Gap – the delta between an organization’s behavior and the public’s expectation. It's not enough to "tell the truth" when subjected to a critical spotlight. The selection...
Authentic Sponsorship - A Win for Athletes, Fans and Internal Teams
June 19, 2015
Two exciting events in women's sport kicked off this week – the FIFA Women's World Cup and, perhaps lesser known, the KPMG Women's PGA Championship. And while FIFA continues to inspire debate around ethics and equality in sport, KPMG's backing of women's golf is a shining example of the strategic role sponsorship can play in...
If the Shoe Fits and Looks Great, Do Ethics Really Matter?
May 6, 2015
I recently purchased a suit from the Canadian apparel company Judith & Charles. I was drawn by the cut and fabric, and sold on fit and price – at 30 per cent off, it was a steal. Days later, when removing the tags, I learned that my new skirt and jacket had been "tailored with...
From Know Thyself to Be Thyself
May 6, 2015
Every CEO should have a go at answering the Proust Questionnaire. You know the one. It forms the basis of Vanity Fair's inside back page and has questions like: What is your greatest fear? Which words or phrases do you most overuse? Which talent would you most like to have? What is your motto? What is your...