Reputation Management

Reputation Management

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Reputation Management

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central...

Reputation is a fundamental quality of every organization – what stakeholders believe about it, expect from it and say about it to others. But many businesses continue to manage their brands and reputations in separate silos. A disconnect between brand and reputation creates a barrier to success and growth – and in some cases, a destructive force. It’s the central issue every business must address today, as organizations can no longer afford to have brand and reputation as separate entities. Companies need a new approach that produces meaningful, productive, progressive exchange with their stakeholders, and at FleishmanHillard, we call it authentic engagement.

What We Do

Leadership Positioning

If you want to do anything – recruit talent, grow your customer base, expand fundraising, influence policy – you must be known. Through connections, energy and global reach, FleishmanHillard can help you lay the foundation for trust and respect that undergirds every successful organization.

Crisis & Issues Management

Companies spend years building a brand, establishing their reputation. Then it happens — a fatal accident, massive attacks by activists, a major product failure — and overnight, CEOs and their teams are under siege. FleishmanHillard can help handle issues when they occur or provide training so your team is prepared. Find out more.

Employee Communications

Employees are the heart and soul of any organization, and aligning their behaviors with business strategies is critical to success. Our work typically falls into one of two main categories: business strategy and transformation communications or HR and benefits communications.


FleishmanHillard helps clients create and organize their CSR strategies for maximum impact. Regardless of where an organization is in its CSR journey, our integrated strategies position clients to earn credit for their CSR efforts, build high-impact campaigns to engage their stakeholders and drive results that enable both business and society to prosper.

Executive Communications

The most successful leaders understand and embrace their roles as communicators. Whether to announce an executive transition or simply to raise a leader’s profile in the industry, FleishmanHillard has an approach to help senior leaders identify their natural communication style and then create visibility programs that drive business results.

Market Expansion

Some events — many times a new product or location — become company milestones and are surrounded by opportunity and expectations that can make or break reputations. FleishmanHillard ensures teams take a macro view, engage experts, take advantage of all media channels, and insert research and strategic marketing at every phase.

Corporate Communications

Determining the ideal structure and right resources for any organization depends on the organization’s strategy and values, its culture, legacy organizational structure and desired business outcomes. There is no one right organizational chart. FleishmanHillard’s consultative process helps companies fashion the best structure, resource allocation and talent development initiatives that deliver on your goals.

Financial Communications

FleishmanHillard works with financial and professional services companies to adapt to the new ways of doing business and communicating. The approach helps evolve their positioning in a way that fosters credibility and reputation — and cut through competition to articulate their value in a manner that drives business goals.

Global Capital Markets

FleishmanHillard’s Global Capital Markets Services are focused on integrating all communications initiatives targeted at participants of the capital markets. The team provides planning and execution in investor relations, crisis and issues management, transaction communications, media relations, and public affairs to a broad portfolio of clients of all sizes around the globe. Find out more.


FleishmanHillard’s Majlis team reflects the broad geographic diversity of the Muslim population and can address critical standards, particularly for the food, cosmetic, pharmaceutical and financial sectors. In addition, our multinational team offers counsel in reputation management, executive communications, corporate branding, digital communications and employee engagement. Find out more.

Who We Are

Reputation Management
  • What 2020’s Virtual World Teaches Us About the Now and Future of Executive Communications

    Andrea Flick

    December 11, 2020

    Andrea Flick The end of 2020 is near. And if you’re like most of us, you’re still catching your breath. But it’s time to create communications plans, and that means taking stock of the trend shifts that are most likely to carry executive communications into the year ahead. The dramatic events of this year have given new...

  • Managing Employees as COVID-19 Settles in for Winter

    Josh Rogers

    November 18, 2020

    Josh Rogers With COVID-19 cases continuing to rise and colder weather in much of the country pushing more activities indoors, U.S. employers may not be rushing to recall employees who have been working from home back into the workplace. But whether maintaining the status quo or making changes to work arrangements, employers will benefit from considering the...

  • Compassionate Communications in Reputation Management

    Stephanie Bailey

    October 22, 2020

    Stephanie Bailey COVID-19 has had a profound impact on everyone, irrespective of race, gender or geography. This collective experience will change things. Some of these things are more tangible and easier to accept, such as the rapid adoption of online services and digital transformation, while others are much harder to fully understand and will change the way...

  • “What Next?” A Perspective on the Next 90 Days: Fall Edition

    Geoff Mordock

    October 20, 2020

    Geoff Mordock The current combination of uncertainty and unrest around health, economic, social, and political issues present the most complex communication environment in memory. Companies and organizations of all kinds face unprecedented operating pressure, internal tensions, and external uncertainties that all contribute to serious reputation and brand risk. With the fall season comes colder weather, moving activities...

  • PRovoke Asia Pacific Communications Summit: How Are Asia's Global Brands Navigating the New Geopolitics?

    Thomas Rippe

    September 29, 2020

    Thomas Rippe From bans on Chinese apps to movie boycotts, companies are getting caught in the crossfire of geopolitics. Arun Sudhaman, CEO/Editor-in-chief at PRovoke Media, moderated a session on “How Asia’s Global Brands are Navigating the New Geopolitics” at PRovoke's Asia Pacific Communications Summit. His thought-provoking questions drew sound advice and helpful insights from Fidelity International’s Catherine...

  • CEOs Face Communications Tightrope This Fall

    Diane Poelker

    September 24, 2020

    Diane Poelker As the global pandemic enters its seventh month, the economic uncertainty and social unrest has put businesses and their leaders in a precarious position. From employees to business partners to investors, CEOs face mounting and divergent expectations on how and whether to address topics at the intersection of business management and societal priorities. A June...

  • Lessons from Asia: Values Key to Managing Resurgence Balancing Act

    Rachel Catanach

    August 4, 2020

    Rachel Catanach The saying, Fortune favours the bold, has frequently been used in military contexts to inspire people in battle to take appropriate risk. The situation communicators find themselves in today with COVID-19 certainly has many parallels with war. Truth has been the first casualty. Consumers are having to scramble through a mish-mash of polemic and misinformation....

  • How to ‘Build Back Better’ When it Comes to the Employee Imperative

    Faith Howe

    July 28, 2020

    Faith Howe Responsible employee messaging has never been more important The tragic and despicable deaths of Breonna Taylor and George Floyd, together with the devastation of the COVID-19 crisis, have sparked a revolution that is taking hold across the developed world. A revolution that calls for the reevaluation and dismantling of the systems, authorities and hierarchies that...

  • “What Next?” A Perspective on the Next 90 Days

    Geoff Mordock

    July 24, 2020

    Geoff Mordock The current combination of severe uncertainty and unrest around health, economic, social and political issues present the most complex communication environment we have ever experienced. Companies, brands and institutions of all kinds face unprecedented operating pressure, organizational uncertainty and relationship destabilization, all leading to serious reputation and brand risk. New surges of COVID-19 infection in...

  • Employee Engagement Virtual Salon: Panel Discussion

    Paul Vosloo

    July 16, 2020

    Paul Vosloo Back in March 2020, as the COVID pandemic began to significantly impact global businesses, FleishmanHillard invited a small group of internal communicators to a virtual Salon to share notes and insights on employee communications. Held every two weeks, the Salon quickly grew into a lively forum with over 30 internal communicators hearing from and learning...

  • Maintaining Momentum After a Reduction in Force

    Sarah Welin

    July 8, 2020

    Sarah Welin In the constantly evolving COVID-19 environment, only one thing is certain: change. Change for you, your company and your employees. Among the myriad challenges the pandemic has created for employers, reductions in force (RIF) – whether temporary furloughs or permanent layoffs – are one of the most difficult and delicate to navigate. Though sometimes a...

  • The Price of Screen Presence: Will Working from Home Impact Diversity and Inclusion in the Workplace?

    Caitlin Teahan

    May 6, 2020

    Caitlin Teahan Amidst a situation like the one our world is in, it’s human nature to turn inward and focus on basic needs. But there’s a balance that must be found between “survival mode” and normalcy. Today’s businesses know this all too well. As they shift and restructure to continue serving customers and employees, they face a...

  • Double Down on CSR: Not Despite the Pandemic, but Because of It

    Bob Axelrod

    April 30, 2020

    Bob Axelrod Two key insights from our company’s new research report, COVID-19 Mindset, underscore a belief many of us already share: What your company does today will have an indelible impact on its reputation moving forward. In light of that, it’s amazing that consumers in all six countries feel employers play just as big of a role...

  • CEO Communications During the COVID-19 Recovery

    Diane Poelker

    April 29, 2020

    Diane Poelker The scale and duration of the COVID-19 crisis has forced CEO communications into new territory, pushing the divides between professional and personal matters and looking more holistically at the needs of business and society. But, as the public lens shifts from crisis response to navigating the long-term strategy for social and economic recovery, CEOs and...

  • Preparing Employees for a Return to the Workplace

    Paul Vosloo

    April 27, 2020

    Paul Vosloo It’s work Jim, but not as we know it. As governments around the world begin easing restrictions, a return to the workplace is top of mind for communicators. This phase requires active management of employee expectations and providing clarity and direction when they return to work – addressing organizational, health and safety, and emotional challenges...

  • Connect at the Intersection: Inclusivity During a Global Pandemic

    Bia Assevero

    April 23, 2020

    Bia Assevero COVID-19 is affecting us all – but not equally. Our experience of this pandemic depends in part on where we are in the world, what type of job we have, what our housing situation is and even how big our families are. The resilience of our healthcare systems and our ability to access care are...

  • Chinese Consumers Show All-Critical Resilience on the Road to Recovery

    Rachel Catanach

    April 16, 2020

    Rachel Catanach “May you live in interesting times” is purportedly an old Chinese curse used ironically to indicate times of trouble. For me – and I suspect for many comms professionals – the COVID-19 pandemic potentially represents the most “interesting” project of a lifetime – both personally and professionally. From a Hong Kong perspective, it was interesting to...

  • Don't Just Ask "How Can We Help?" Ask These Questions Instead.

    John Armato

    March 30, 2020

    John Armato Many organizations are asking “What should we do to help in the midst of the COVID-19 crisis?” One of my most fundamental beliefs about the creative process is that a question is what an idea looks like just before it’s an idea. So, with input from my smart FleishmanHillard colleagues Bob Axelrod, Josh Rogers, Leela...

  • From CSR to PSR: Lessons from the Pandemic

    Bob Axelrod

    March 24, 2020

    Bob Axelrod I have asthma — one of the underlying conditions that elevates the health risks of COVID-19. And my son is preparing to be a physician assistant. So, the challenges the world faces today are quite personal to me. For decades, I’ve helped companies become better corporate citizens — and, as a result, improved their businesses...

  • How Are You Supporting Your Employees Who Are Still Going into Work?

    Josh Rogers

    March 24, 2020

    Josh Rogers As the world attempts to slow the spread of COVID-19, businesses everywhere have instructed employees (who can) to do their jobs from home. For workers in manufacturing plants, distribution facilities, call centers, service depots and retail locations, this isn’t an option. If these operations have been able to continue in your company, it’s critical that...

  • World Water Day: Three Ways Companies Can Take a Stand

    Judith Rowland

    March 19, 2020

    Judith Rowland As much of the world woke up to the news that COVID-19 was a global pandemic, I was just wrapping up a week of visiting water programs throughout the northern half of Mozambique. It’s an experience that makes you realize two things: How we in the developed world tend to take this precious resource almost...

  • Six Things to Consider Before You Send That Blast Email Update …

    John Armato

    March 19, 2020

    John Armato People are inundated with COVID-19 updates from nearly every organization they’ve ever interacted with. The less value those emails bring, the faster communication fatigue sets in. And that, in turn, gets in the way of building positive stakeholder relationships and affinity for your organization. Here are our guidelines for thinking through not just what to...

  • Navigating COVID-19: A Test of Reputation and Reality

    Rachel Catanach

    March 17, 2020

    Rachel Catanach 2020 may be remembered as the year that the world changed irrevocably due to the COVID-19 pandemic. The year when working from home (WFH) became the norm rather than the exception. The year when holding virtual events became an expertise. The year when social distancing and social isolation became common terms. The year when medical...

  • CEO Communications: Beyond Policies and Practices

    Marjorie Benzkofer

    March 16, 2020

    Marjorie Benzkofer As the COVID-19 pandemic sends shockwave after shockwave through the business world, leaders are scrambling to communicate how their organization is staying in front of the crisis to maintain the health and safety of employees and customers. But that is only half of the job before us. When confidence is shaken by so many unknowns...

  • Don’t Make It Personal, CEOs

    Diane Poelker

    February 18, 2020

    Diane Poelker Consumers and stakeholders want to know organizations are doing more than turning out new and shiny products for sale. It’s part of the new job description for CEOs — they must address the ways real-world issues and the seemingly endless cycle of disruption can create an opportunity to innovate with purpose and improve practices and...

  • Societal Themes Shaping 2020

    Bob Axelrod

    December 17, 2019

    Bob Axelrod She’s not old enough to drive a car in her hometown of Stockholm, but that didn’t keep teen climate activist Greta Thunberg from gracing the cover of Time as its youngest-ever Person of the Year or getting nominated for a Nobel Prize. Time described her as a “galvanizing force” – the “avatar of a broader...

  • Telling a Complete Brand Story

    Mandy Levings

    December 11, 2019

    Mandy Levings Brands often struggle to tell a complete story. It’s even more challenging to tell a story that inspires consumers to sit up and listen – let alone act or change behavior as a result of said story. Does a brand tell a story about our products and services or a story about its heart and...

  • 42x The Cost of Crisis Communications Management and Everything Else in the Universe

    Brian West

    November 14, 2019

    Brian West When Douglas Adams wrote “The Hitchhiker's Guide to the Galaxy,” he added a joke which has become famous over the years: “The answer to the ultimate question of life, the universe and everything is 42.” Like the broader narrative of Hitchhiker, which follows the (mis)adventures in space of the last surviving human hoping to be...

  • What Makes a Company a Great Place to Work Might Not Be What You Think

    Josh Rogers

    October 22, 2019

    Josh Rogers It wasn’t long ago when employers faced a barrage of feedback from employees — and potential employees — about the critical importance of flexibility in the workplace. Interestingly, of the issues we asked about in this year’s “Authenticity in Action” study, that topic now registers dead last in importance with workers. It’s not because employees...

  • Authenticity, Action and the Age of Employee Activism

    Bia Assevero

    October 1, 2019

    Bia Assevero Climate change dominated conversations last week during the UN General Assembly in New York, with Greta Thunberg’s speech demanding leaders do better capturing headlines all over the world. Also capturing headlines with increasing regularity are employees publicly challenging their employers to act decisively on issues that matter to them. Last week it was climate change,...

Most Recent

  • What 2020’s Virtual World Teaches Us About the Now and Future of Executive Communications

  • Managing Employees as COVID-19 Settles in for Winter

  • Compassionate Communications in Reputation Management

  • “What Next?” A Perspective on the Next 90 Days: Fall Edition

  • PRovoke Asia Pacific Communications Summit: How Are Asia's Global Brands Navigating the New Geopolitics?

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