Technology

Technology

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Technology

Tech companies are made of brilliant people: visionaries who see the future, embrace change and move humanity forward. This requires imagination, drive and determination. Like you, we are Tech people. But tech companies are also corporations. Like all companies, you operate at the permission of the societies you touch. How you behave, how you communicate, and yes, what you sell, matter...

Tech companies are made of brilliant people: visionaries who see the future, embrace change and move humanity forward. This requires imagination, drive and determination. Like you, we are Tech people.

But tech companies are also corporations. Like all companies, you operate at the permission of the societies you touch. How you behave, how you communicate, and yes, what you sell, matter.

People have expectations of you as a responsible, well-managed, profitable company.

And we get that too.

FleishmanHillard gives you the outside perspective, experience and skills to enable your vision, products and services to thrive; and to flourish in a world that demands responsibility, transparency and responsiveness.

What We Do

Corporate Reputation

A good corporate reputation can drive business performance, establish goodwill with customers and serve as a protective barrier when challenges arise. Our experts work across virtually every sector of the technology industry, helping clients enhance and protect their reputation, improve market position and revitalize their brand.

Globalization

As one of the few agencies with a truly global network in the technology industry, our team helps companies keep pace with the demands of globalization. Our communications strategies help position brands consistently across markets while maintaining relevance locally.

Crisis Management, Reputation Recovery

News and information takes only seconds to travel around the world, and companies must address issues quickly before they become a crisis. Our teams bring a deep understanding of local, regional and global technology as well as consumer, business and regulatory issues – and the experience to anticipate challenges.

Influencer Relations

For all communications, the idea is to reach the right audience through the right channel at the right time. So we complement our tech industry expertise with a global team of experts in the areas of research, media relations and social media to identify and connect with the voices that have the greatest impact on your organization.

Cloud Computing Expertise

We represent not only organizations that just play within the cloud computing space but those that create, define and lead entirely new conversations centered on cloud adoption, security and optimization. In addition, we have the ability to manage reputations in an entirely new IT landscape that relies on unprecedented speed, cost-effectiveness and targeted access to business information.

Verticals

Computers
Electronics
Hardware
Internet services
IT service providers
Network & communications equipment
Semiconductors
Software
Telecom

Resources

  • From Darlings to Damaged?

    Download From Darlings to Damaged?

  • Tech Trends Report 2019: The Fads. The Fears. The Future.

    Download Tech Trends Report 2019: The Fads. The Fears. The Future.

  • AI & Communications: The Fads, The Fears, The Future.

    Download AI & Communications: The Fads, The Fears, The Future.

Who We Are


Technology
  • Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now

    Sophie Scott

    June 24, 2020

    Sophie Scott Research, insight and thinking about responsible messaging in 2020 and beyond Today our president and CEO, John Saunders, is speaking at Collision, termed by Politico as “the Olympics of tech”, on the topic of ‘responsible messaging in a pandemic’. And frankly, never has the concept of responsible messaging been more important to tech companies –...

  • After the Lockdown: Health Data Privacy and Reputational Risk

    Scott Radcliffe

    May 26, 2020

    Scott Radcliffe Any kind of crisis demands a swift and decisive response, and often that response involves some type of change. Rarely has a crisis rolled across the globe as quickly or comprehensively as the COVID-19 pandemic. Some of the changes that come in its wake will be temporary, some may be permanent. But a number of...

  • Reimagining the Future of Work Requires Leadership and Chutzpah

    Ryan Brack

    May 11, 2020

    Ryan Brack We’re now months into a fundamentally changed economy and society where the nature, quality and structure of work has had to rapidly change with facts on the ground. But in truth, COVID-19 is simply accelerating the evolution of work, which was well underway already. What would have taken years to digitally transform industry, writ large,...

  • Health Comes First, But There Are Also COVID-19 Data Security Concerns

    Scott Radcliffe

    April 7, 2020

    Scott Radcliffe Most of us are rightly focused on some of the larger and more pressing elements of the COVID-19 response in terms of staying healthy and helping those who aren’t. That said, there are others amongst us taking advantage of the confusion caused by the rapidly changing situation, and we all need to be extra vigilant...

  • Darlings to Damaged, and Back Again

    Sophie Scott

    April 3, 2020

    Sophie Scott Might COVID-19 change perceptions of Tech for the long-term? It’s up to Tech to decide In the past couple of weeks, a new conversation within the tech sector has started to emerge. The overall theme is that the Coronavirus pandemic might be a cure to the so-called techlash. This leaves Tech at a crossroads. There...

  • Effective Communications in a Virtual Environment

    Sophie Scott

    March 18, 2020

    Sophie Scott Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with all audiences, be it employees, customers, partners or third parties. There is a need to...

  • Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape

    Michael Steavenson

    March 10, 2020

    Michael Steavenson The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background, we have seen the disruption of international travel and normal business operations around the world....

  • Don’t Let Data Become a Dirty Word

    Sophie Scott

    January 8, 2020

    Sophie Scott Technology, and the vast scores of data underpinning our every interaction and transaction, has unquestionably made our lives better, more efficient and more fulfilled. Yet in recent years, the drawbacks have become glaringly evident, too. Privacy invasions. Misuse or outright theft of personal information. Security breaches. Our own data used to meddle in political and...

  • Forward We Have Gone

    Alison McNally

    July 18, 2019

    Alison McNally Michael Collins, the Apollo 11 Command Module Pilot, spent 21 and a half hours alone in space – watching, waiting and trusting that Neil Armstrong and Buzz Aldrin would safely complete the first manned landing on the moon. He believed the hard work of the men and women on earth would ensure their success –...

  • From darlings to damaged? Managing the technology sector’s reputation in an age of heightened scrutiny

    Sophie Scott

    June 13, 2019

    Sophie Scott Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways. But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal information. Workforce disruptions from AI. And, in some cases, the pursuit of corporate growth at...

  • The Fads, the Fear, the Future – What Can We Expect From Tech in 2019?

    Sophie Scott

    December 18, 2018

    Sophie Scott Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let’s face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues to evolve, the way people talk, think and feel about it evolves as well. To...

  • AI: The Technology We Love to Hyperbolise

    Sophie Scott

    July 17, 2018

    Sophie Scott The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale....

  • Happy 25th Birthday, Web: What Would We Do Without You?

    Alison McNally

    April 30, 2018

    Alison McNally On April 30, 1993, "Informer" by Snow topped the Billboard charts, "Indecent Proposal" led the box office, and President Bill Clinton celebrated his 100th day in office.  However, it also marked a different type of cultural phenomena that quietly changed the way we live and work today. On this day in 1993, CERN put the...

Most Recent

  • Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now

  • After the Lockdown: Health Data Privacy and Reputational Risk

  • Reimagining the Future of Work Requires Leadership and Chutzpah

  • Health Comes First, But There Are Also COVID-19 Data Security Concerns

  • Darlings to Damaged, and Back Again

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