Perspectives: A New Administration and the U.S. Technology Market
February 19, 2021
Tomorrow will mark one month since the U.S. Presidential Inauguration. It comes as no surprise that President Biden and his administration have spent these early days largely focused on Covid-19 relief and vaccination distribution – clearly among the most critical issues for all Americans and businesses today. But as the infrastructure breakdown in Texas and...
Data Privacy Day in The Time of COVID-19
January 28, 2021
Over the past few years Data Privacy Day has brought a growing celebration on January 28 for organizations to share best practices on how to protect information. This year feels very different as more pressing issues of life and death have thrust data privacy into the back of our consciousness. Awareness of these issues, especially...
2020 Brought New Influencer Trends That Will Impact 2021
December 4, 2020
While 2020 has been an unprecedented year in many ways, one constant in the midst of a lot of change was the power of influencers. In fact, influencer marketing helped sustain engagement with brands and products through the pandemic, and this year unveiled new influencer relations trends we believe will have application into the new...
Tech Sector: Act Now on Reputation and Trust
September 17, 2020
Today we launched a new report, Techlash 2020: Why the Technology Sector Needs to Lean in Now on Consumer Expectations. This summer, amid the continuing global pandemic, the rightful fight for racial justice and equality, and a strained global economic outlook, a landmark hearing of technology sector leaders took place on Capitol Hill in Washington....
Events Are Dead! What to Do in a Pandemic When Your Comms Strategy Relies on Physical Events
July 20, 2020
“The outbreak of COVID-19 has spelled doom for the global events market, with around $135 billion of the total economic output unlikely to be generated by the end of Q2 2020. The global events industry is likely to head toward a slowdown.” – Exhibition and Events Market – Global Outlook and Forecast 2020-2025 Events are...
Recovery and Resurgence Communications: What Tech Sector Pros Need to Do Now
June 24, 2020
Research, insight and thinking about responsible messaging in 2020 and beyond Today our president and CEO, John Saunders, is speaking at Collision, termed by Politico as “the Olympics of tech”, on the topic of ‘responsible messaging in a pandemic’. And frankly, never has the concept of responsible messaging been more important to tech companies –...
Darlings to Damaged, and Back Again
April 3, 2020
Might COVID-19 change perceptions of Tech for the long-term? It’s up to Tech to decide In the past couple of weeks, a new conversation within the tech sector has started to emerge. The overall theme is that the Coronavirus pandemic might be a cure to the so-called techlash. This leaves Tech at a crossroads. There...
Effective Communications in a Virtual Environment
March 18, 2020
Tips for how to get your message across while employees, customers and partners work through the COVID-19 pandemic Against the background of the global COVID-19 pandemic, all communicators understand the need for clear, concise, consistent communications. This is critical with all audiences, be it employees, customers, partners or third parties. There is a need to...
Navigating the Impact of Coronavirus on the 2020 Tech Industry Event Landscape
March 10, 2020
The biggest global story of the moment is undoubtedly novel coronavirus (COVID-19) and as more cases are confirmed globally, concerns are increasing that efforts to contain the virus may not be enough to prevent a worldwide pandemic. Against this background, we have seen the disruption of international travel and normal business operations around the world....
Don’t Let Data Become a Dirty Word
January 8, 2020
Technology, and the vast scores of data underpinning our every interaction and transaction, has unquestionably made our lives better, more efficient and more fulfilled. Yet in recent years, the drawbacks have become glaringly evident, too. Privacy invasions. Misuse or outright theft of personal information. Security breaches. Our own data used to meddle in political and...
Forward We Have Gone
July 18, 2019
Michael Collins, the Apollo 11 Command Module Pilot, spent 21 and a half hours alone in space – watching, waiting and trusting that Neil Armstrong and Buzz Aldrin would safely complete the first manned landing on the moon. He believed the hard work of the men and women on earth would ensure their success –...
From darlings to damaged? Managing the technology sector’s reputation in an age of heightened scrutiny
June 13, 2019
Technology has unquestionably lived up to its promise of making everyday life better and more efficient in many wonderful ways. But in the last few years, the drawbacks have become glaringly evident. Privacy invasions. Misuse or outright theft of personal information. Workforce disruptions from AI. And, in some cases, the pursuit of corporate growth at...
The Fads, the Fear, the Future – What Can We Expect From Tech in 2019?
December 18, 2018
Technology innovation and adoption is faster today than ever before. Developments that seem radical at first – and let’s face it, sometimes even scary – soon quickly become something we cannot imagine ever living without. Simply put, as tech continues to evolve, the way people talk, think and feel about it evolves as well. To...
AI: The Technology We Love to Hyperbolise
July 17, 2018
The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale....
Happy 25th Birthday, Web: What Would We Do Without You?
April 30, 2018
On April 30, 1993, "Informer" by Snow topped the Billboard charts, "Indecent Proposal" led the box office, and President Bill Clinton celebrated his 100th day in office. However, it also marked a different type of cultural phenomena that quietly changed the way we live and work today. On this day in 1993, CERN put the...