TRUE Global Intelligence

TRUE Global Intelligence

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TRUE Global Intelligence

We lead communications through data-driven strategy and intelligence. With our unwavering focus on business outcomes and never-ending cycle of intelligence gathering, we ensure our clients' sustained success. We provide an advantage to our clients, finding the truth  - about their audiences, the operating environment and their competition, helping them realize their goals.

What We Do

Reputation Intelligence

Corporate reputation insights and proprietary research such as the Authenticity Gap, help identify gaps in innovation, experience, expectations and differentiation and set a future-forward direction for your reputation strategies.

Thought Leadership Strategies

TRUE Thought Leadership provides a unique insight about both the target audience and the landscape or audience ecosystem, is relevant and meaningful to the audience you seek to reach, authentic to the organization and credible, giving you a license to lead, and provide the fodder for strong, engaging content.

Outcomes Design and Evaluation

From outputs to sales and advocacy outcomes, this practice is led by consultants used to working across complex supply chains and analytics to deliver S.M.A.R.T. strategies and results.

Audience Segmentation and Messaging Strategies

Segmentation and personae development of your most important audiences: customer profiles, employee engagement, policy makers and more; understand their behaviors and motivations and develop strategies to message them authentically and relevantly .

Behavior Change Intelligence

Shift the conversation and your organization from where you’ve been to where you need to go. Our research helps you educate and shape minds, behaviors and the conversation.

Trend and Issue Assessments

From a trend or issue’s signal to its tipping point, trend and issue assessments help you manage, plan and message for the unexpected.


  • What Could Empathy Look Like from a Company in Today’s Culture

    Download What Could Empathy Look Like from a Company in Today's Culture

  • Gun Safety Climate Report Snapshot

    Download Gun Safety Climate Report Snapshot

Who We Are

TRUE Global Intelligence
  • AI for PR - The Path to the Present, and the Potential

    Natasha Kennedy

    February 27, 2019

    Natasha Kennedy I had the pleasure of participating on a panel on February 19th for PRSA Chicago called 'The Good, the Bad & the Ugly of Artificial Intelligence on PR.' I was joined by Andrew Cross, senior vice president, public relations, Walker Sands Communications; Andrea Rosi, director of product marketing, Cision; and Marc Zionts, chief executive officer, Automated...

  • Desperately Seeking Empathy – What Could Empathy Look Like from a Company in Today’s Culture?

    Catherine Reynolds

    February 22, 2019

    Catherine Reynolds Despite what we’re seeing politically and the increasing vitriol on social and traditional media, it is incorrect to assume that we’re careening toward a compassionless future. There is evidence to suggest that empathy is an emerging societal need. We see evidence of empathy in action, though it may not get as much media coverage as it deserves, from everyday...

  • The Increasing Importance of Accountability and Expectation Setting

    Natasha Kennedy

    January 9, 2019

    Natasha Kennedy While I am passionate about accountability and expectation setting, I haven’t always understood them.  Once, when I was young, I was supposed to be watching my brother, but instead, I was on the phone for an hour talking to my friends (the days when you would pull the cord as long as it would go...

  • Measuring Media Impact in a Fake News Age

    Eric Rydell

    November 12, 2018

    Eric Rydell Eighty years have passed since Orson Welles’ radio drama about an extraterrestrial invasion of Earth caused widespread hysteria. Though the communication landscape has shifted dramatically since 1938, the event remains a pivotal example of a mass medium’s ability to influence public perception when fiction is misconstrued as fact. The rise of a fast, accessible internet now gives anyone the power to publish and...

  • Listen to Outrage

    Kristin Hollins

    October 23, 2018

    Kristin Hollins It’s hard to listen — to really hear people — when they’re angry … and yet, it is so important to the work we do. It’s hard to pinpoint the issues and be reasonable when it seems the people on the other end are upset — whether on the phone, on social media, in protest marches...

  • Navigating Zero Gravity

    Marjorie Benzkofer

    October 3, 2018

    Marjorie Benzkofer How do companies speak out on issues, but not alienate their customers and employees? Explaining the motive matters. You may not call it “zero gravity,” but you likely know what it feels like. Zero gravity is a place a lot of leaders and communications teams find themselves today – in a world that is tilting...

  • AI: The Technology We Love to Hyperbolise

    Sophie Scott

    July 17, 2018

    Sophie Scott The beginning of the end of life as we know it, or an unheralded force for good? The AI debate frequently swings across both extremes. One thing’s for sure. It’s a topic that’s impacting all of our clients, across all industries and sectors, in all markets and in all organisations, whatever their size or scale....

  • Current Political & Social Landscape on U.S. Gun Control Issue

    Natasha Kennedy

    March 8, 2018

    Natasha Kennedy The debate around gun control in the U.S. continues to develop, with companies issuing statements and reactions almost daily. Many companies are considering if they should engage in this on-going, quickly changing debate, and if so, what actions they should take. FleishmanHillard Global Intelligence conducted secondary research to help understand the current political and social...