Getting out of bed or taking a shower may seem simple. But for someone with Alzheimer’s disease, routine activities can be challenging. And for adult children caring for parents with Alzheimer’s, learning how to motivate a parent to complete these actions can be life-changing.
As part of their commitment to helping family caregivers, Home Instead Senior Care franchise owners wanted to train family caregivers to aid with these and other behaviors and emotions associated with Alzheimer’s. Through an integrated national campaign, FleishmanHillard helped Home Instead promote more than 700 training sessions to 9,000 family caregivers, with an additional 60,000 completing online training elements.
And in a post-campaign survey of its franchise owners, Home Instead found that 17 percent of survey respondents gained new clients, while 22 percent gained new prospects or referrals. In addition, almost a quarter of the respondents reported increased calls for Alzheimer’s services during the campaign.