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our solution
Aim to become the ultimate source of LGBT+ news worldwide.
We named the outlet Openly with a promise to deliver “unbiased news for a world that isn’t.” Then we turned Times Square into the world’s biggest newspaper, using ad space on the Thomson Reuters building to display shocking, homophobic media headlines from around the globe.
The stunt aligned with the United Nations’ General Assembly week in New York and National Coming Out Day in London. We activated launch events for Openly at both, attracting hundreds of influencers and media.
“Openly has made a ‘significant difference to the lives of LGBT+ people.’”
the impact
The “coming out” was more than a hit — it broke down LGBT+ barriers around the world.
Openly has played a role in LGBT+ breakthroughs, like creating pressure that prompted the Malaysian Health Ministry to amend their sex-ed campaign — and causing international backlash that forced Brunei to renounce the death penalty for gay sex. The outlet has undoubtedly secured its objective to become a credible and trustworthy voice in LGBT+ news.
14K+
social media followers
118M+
global readers across 48 countries
Best Equality & Inclusion Cause Campaign
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PRWeek Campaigns for Good Awards 2019
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Openly’s authoritative and trusted LGBT+ news will cater for the LGBT+ community and beyond.
Thomson Reuters Foundation, CEO
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Not-For-Profit
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ICCO Global Awards 2019
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