Bring an undeniable truth to light: Men and women are more powerful together.
Half the world’s power is lost when women are excluded. We brought that message to life quite literally by turning off half the lights at 25 iconic world landmarks across 18 cities and 8 countries. Mark Consuelos, our campaign spokesperson, kicked off the activation in a highly publicized event at the Empire State Building. And that was the beginning of the “More Powerful Together” campaign.
Two days later, we kept the momentum going with a second activation at the #HeForShe IMPACT Summit during the UN General Assembly. Here we engaged key political and business media targets influential to our male audience. Through it all, we released easy-to-share social content and recruited hundreds of influencers to produce and share their own content.