Brand Marketing

Brand Marketing

Brand Marketing  Contact Us

Brand Marketing

The mission: Create transformative outcomes for brands. The method: Harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal...

The mission: Create transformative outcomes for brands. The method: Harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal of brand marketing has been to recognize these opportunities and create a collaborative endeavor with the customer. Only when a brand taps into these opportunities do we see the kind of engagement that can create positive momentum in the marketplace and truly be transformative to the three areas most important to brands: launching products and services; repositioning themselves to create opportunity; and growing/expanding their positions of leadership.

What We Do

Audience-Specific Marketing

Whether it’s women, moms, Hispanics and other multicultural audiences, LGBT, young adults, affluent lifestyles, or any other group, FleishmanHillard’s audience-centric focus provides the tools to understand stakeholder behavior and trends. Insights-based marketing campaigns create authentic engagement and deliver the “wow” experiences that build brand loyalty.

Celebrity & Influencer Alignment

FleishmanHillard’s full-service talent recommendation and acquisition services create true connections between brands and celebrities. Using our CelebFluence Scores, we assess celebrity appeal and create a concise overview of a talent’s influence on a target audience. In addition, we reach innovators and early adopters who drive trends in music, entertainment, lifestyle, fashion and media. And we help clients develop brand personas that align with a target group of opinion leaders.

Integrated Marketing

Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.

Shared Purposed and CSR Initiatives

Consumers expect brands to leverage their resources, spending and influence for social good, so FleishmanHillard’s STAR process evaluates and indexes current or potential partners across four major categories: Synergy, Touch, Assets and Reach. The STAR process is designed for collaborative efforts to raise awareness, educate and promote socially beneficial behaviors, providing a construct for ranking and indexing key attributes and assets of partners to create or inform more productive partnerships.

Sponsorships

Across consumer lifestyle, entertainment, sports, social platforms or media organizations, we help organizations secure strategic sponsorships and alliances, using pre-established criteria and objectives to find a brand’s best correlation. This process evaluates brand assets alongside the assets of the partnering entity to create a customized relationship that advances a brand’s goals.

Strategic Partnerships and Experiential Marketing

Across consumer lifestyle, entertainment, sports, social platforms or media organizations, we help organizations secure strategic sponsorships and alliances, using pre-established criteria and objectives to find a brand’s best correlation. This process evaluates brand assets alongside the assets of the partnering entity to create a customized relationship that advances a brand’s goals.

Transmedia Programs

With unique creative capabilities, our ideas find expression in a multitude of mediums, from social posts to experiential activation, from six-second videos to full television spots. We extend the value and reach of these efforts by deploying influencers who amplify and credential our efforts.

Who We Are