Norwegian Culture = Norwegian Seafood
Thai people were unfamiliar with Norway’s century-old aquaculture traditions. To share this story and have it mean something to consumers, we told it through the eyes of actress Urassaya (Yaya) Sperbund, sending her back to her Norwegian roots. Across three days, Yaya reunited with family, cooked with famous chefs, experienced modern salmon farming, hiked mountains, hunted the Northern Lights and mingled with locals, culminating in “The Story from the North” video that beautifully represents Norway’s focus on people, nature and sustainability. We amplified the video via traditional, social and out-of-home media, including Bangkok’s sky train and underground transportation systems. A press conference featuring NSC’s director of Southeast Asia, Yaya and Chef Terje Ommundsen (known as Norway’s best “Thai chef”) aligned the media with our consumer-facing efforts.