Create content by families for families to authentically reach and connect with our target.
Nobody understands the hustle of raising children like those living it. So, we concepted and activated a multiphased integrated campaign with trusted and popular influencers — who know all about life with kids — at the center. The Holderness Family rapped about their “Back-to-School Prep” while Tony and Kady Hawk showed off “The World’s Greatest Back-to-School Trick.” Other parent influencers reinforced the narrative by bringing their children to Great Clips, highlighting their convenient experiences, and encouraging others to visit their local salon.
In addition to sharing the content across influencer and owned channels, videos were leveraged for earned media as well as social media buys. Tony Hawk also promoted the video with his daughter and Great Clips Online Check-In during media interviews.