Consumer Products & Services

Several factors have fundamentally changed the way consumer products companies communicate with key stakeholders, including economic uncertainty, the transformation of digital and social, and the rise of emerging markets and a global consumer culture. These changes mean our strategies today may not be what companies need tomorrow to maintain their edge. So our focus is on being future-ready, continually innovating so that companies and brands always are communicating in ways that propel their performance.

What We Do

Brand Magnetism

What others say about a brand often holds more sway than what a brand says about itself. So FleishmanHillard’s magnetic ideas process was developed to harness the power of the shifting brand-stakeholder relationship. Using proprietary GPS Planning, we begin with a simple question: What do you want your stakeholders to say about your brand?

Emerging Markets

The rapidly expanding middle class in emerging markets, particularly those across Asia, are growth engines for global consumer products companies. FleishmanHillard helps companies navigate building a presence in these markets through expert insight and a global network of offices.

Word of Mouth

Managing the consumer voice across online and offline social networks – from social media and parent organizations to tech crowdsourcing sites – requires a new set of management tools. From program conception, content creation and channel management to listening and monitoring services, FleishmanHillard can integrate branded conversations into social media and fuel genuine, face-to-face conversations about your brand.

Strategic Integration

As channels multiply and the boundaries between them blur, it’s important for brands to develop strategic ways of comparing metrics such as ROI across these various platforms. Our capabilities strategically harness the power of communications across paid, earned, shared and owned channels.

Verticals

Apparel
Beauty
Packaged goods
Entertainment
Home and furniture
Retail
Sports business
Travel and tourism


Work

Client Connecticut Tourism

Connecticut was suffering an identity crisis — it didn’t have one. The state was hemorrhaging from its largest deficit ever, the worst credit rating of all…

Client Procter & Gamble

The celebration of the world’s greatest athletes often ends with the closing ceremony of each Olympics. But P&G was determined that the global spotlight at the…

Client Hyatt Regency

Catering to modern business travelers, Hyatt Place was the hotel chain’s select service brand. But the company was struggling to generate excitement around the program and…