Digital & Social

FH ContentWorks

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FH ContentWorks

FH ContentWorks is a globally connected network of content studios and creators that develop, deliver and amplify data-driven digital and social content worldwide. Working against an always-on news and creative cycle, our integrated studios help brands fulfill the promise of creating relevant and engaging content for the right audiences and platforms within each market.

What We Do

Content Strategy

Content strategy includes the research into, and activation of stories across paid, earned, shared and owned media channels to leverage the power of intelligent content and foster engagement, conversation and community. By developing programs that create a meaningful two-way dialogue with a velocity essential to today’s always-on world, our authentic, data-driven approach builds authority by delivering strategic and thoughtful content that effectively tell brand stories.

Platform Development

With extensive experience in leading and emerging platforms, we identify, activate and manage platforms to build scalable branded presences on leading social network sites, or to build and manage branded community, advocacy and social loyalty programs.

Content Governance

The success of intelligent content depends on planning. Our approach to governance combines strategy with process development to establish a robust infrastructure among different business units and create workflows that maximize content management, distribution and performance.

Global & Brand Newsrooms

Global: By working across our connected network of studios in major markets worldwide, we develop holistic content solutions for digital, social and traditional platforms that best suit brand and business goals. Working against an always-on news and creative cycle, our global newsrooms move across multiple time zones to create content tailored to global brand positioning, regional messages and localized trends or sensitivities. Brand: On an ongoing brand, campaign and event basis, we implement an infrastructure to create, distribute and amplify content that aligns with your overall strategy, remains agile and responsive to current news and trends, and scales to a pace appropriate for both drumbeat and real-time engagement opportunities.

Advertising & Activation

Our strategic approach to paid media accelerates the success of our content programs by identifying key engagement opportunities and assessing message goals with comprehensive research. To increase reach among desired target audiences, we activate our media experts and analysts to constantly optimize copy, creative and platform priorities and ensure your content is visible, discoverable and appropriately amplified to increase staying power.

Who We Are


FH ContentWorks
  • The FleishmanHillard 2015 Social Health Survey

    Ephraim Cohen

    April 7, 2015

    Ephraim Cohen How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...

  • A Closer Look at Our Partnership With Storyful

    Ephraim Cohen

    March 10, 2015

    Ephraim Cohen One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with...

  • What You Need to Know about Paid vs. Organic Brand Content on Facebook

    Ephraim Cohen

    January 28, 2015

    Ephraim Cohen Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign. Though a paid push is still important to increase overall reach at the time of...

  • Conversations on Content

    Ephraim Cohen

    November 18, 2014

    Ephraim Cohen I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI   Reaching audiences with content: http://youtu.be/_06TkTSwyto Read the full articles on measuring content effectiveness and reaching audiences with content.

  • FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops

    Ephraim Cohen

    October 29, 2014

    Ephraim Cohen We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native Newsroom offering. We developed the offering with LinkedIn’s Marketing Solutions, who trained our professionals as...

  • Here's What the Media in Social Media Means

    Ephraim Cohen

    July 15, 2014

    Ephraim Cohen The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the best stories for their users. What Facebook’s (and, for that matter, Google’s) technology looks for...

  • How to LinkIn With B2B

    Ephraim Cohen

    April 30, 2014

    Ephraim Cohen LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with LinkedIn’s elite membership, beyond the standard search for job candidates. Now that they have, many...

Most Recent

  • The FleishmanHillard 2015 Social Health Survey

  • A Closer Look at Our Partnership With Storyful

  • What You Need to Know about Paid vs. Organic Brand Content on Facebook

  • Conversations on Content

  • FleishmanHillard Launches LinkedIn Certified Content Marketing Workshops

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