FH ContentWorks is a globally connected network of content studios and creators that develop, deliver and amplify data-driven digital and social content worldwide. Working against an always-on news and creative cycle, our integrated studios help brands fulfill the promise of creating relevant and engaging content for the right audiences and platforms within each market.
What We Do
Content strategy includes the research into, and activation of stories across paid, earned, shared and owned media channels to leverage the power of intelligent content and foster engagement, conversation and community. By developing programs that create a meaningful two-way dialogue with a velocity essential to today’s always-on world, our authentic, data-driven approach builds authority by delivering strategic and thoughtful content that effectively tell brand stories.
With extensive experience in leading and emerging platforms, we identify, activate and manage platforms to build scalable branded presences on leading social network sites, or to build and manage branded community, advocacy and social loyalty programs.
The success of intelligent content depends on planning. Our approach to governance combines strategy with process development to establish a robust infrastructure among different business units and create workflows that maximize content management, distribution and performance.
Global: By working across our connected network of studios in major markets worldwide, we develop holistic content solutions for digital, social and traditional platforms that best suit brand and business goals. Working against an always-on news and creative cycle, our global newsrooms move across multiple time zones to create content tailored to global brand positioning, regional messages and localized trends or sensitivities. Brand: On an ongoing brand, campaign and event basis, we implement an infrastructure to create, distribute and amplify content that aligns with your overall strategy, remains agile and responsive to current news and trends, and scales to a pace appropriate for both drumbeat and real-time engagement opportunities.
Our strategic approach to paid media accelerates the success of our content programs by identifying key engagement opportunities and assessing message goals with comprehensive research. To increase reach among desired target audiences, we activate our media experts and analysts to constantly optimize copy, creative and platform priorities and ensure your content is visible, discoverable and appropriately amplified to increase staying power.
FH TrueIQ is a human-powered intelligence system, making big data small through a one-stop destination that integrates media and business data into real-time visualizations.
The Native Newsroom, powered by LinkedIn, is a complete content marketing service that features trends analytics, audience targeting, insight-driven content, and owned, earned and paid distribution.
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April 7, 2015
How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...
April 1, 2015
As chatter around SXSW 2015 wraps up for the year, we’re looking back at the top insights that emerged at this year’s festival, how they can help your brand stay at the forefront of cutting edge technology and trends, and the stars of SXSW that are already shaping the future. While in Austin, our StoryConnect@Omnicom...
March 10, 2015
One of the most exciting areas of FH ContentWorks is the ability to quickly explore and implement new, highly effective approaches to content strategy, creation and distribution. Today’s announcement of our partnership with Storyful is a perfect example of bringing our clients’ content marketing efforts to a new level. We’ve always know people connect with...
January 28, 2015
Also contributing to this analysis: Patrick Garrett & Erin Husband As of January 1, 2015, Facebook is now detecting overt commercial messages within its Newsfeed content and will prevent such messages from reaching general audiences without a targeted paid social campaign. Though a paid push is still important to increase overall reach at the time of...
November 18, 2014
I recently had an opportunity to sit down with Cision's Jay Baer as part of his Content Conversations video series. In the interviews, we discuss content, from measurement to engagement. Measuring the effectiveness of content: http://youtu.be/CjlW6x4OAhI Reaching audiences with content: http://youtu.be/_06TkTSwyto Read the full articles on measuring content effectiveness and reaching audiences with content.
October 29, 2014
We are very pleased to announce that we are formally launching Content Marketing Workshops for LinkedIn. FleishmanHillard is the first agency certified to conduct Content Marketing Workshops for LinkedIn , a service that is provided to clients as part of FleishmanHillard’s Native Newsroom offering. We developed the offering with LinkedIn’s Marketing Solutions, who trained our professionals as...
July 15, 2014
The Facebook discussion recently has centered on our shock and irritation over how hard Facebook is making it to secure non-paid media. That should be a good thing. Facebook is a media property, and the best media properties demand the best stories for their users. What Facebook’s (and, for that matter, Google’s) technology looks for...
May 28, 2014
Let me run through Scene 1 in a movie plot line I often find myself cast. I will play the part of the skinny content-marketing dude. The part of the brand-marketing executive will be played by John Goodman or Brad Pitt, whomever you like better—or you can afford. The scene: Your average glass-walled conference room...
April 30, 2014
LinkedIn has always been the social media channel that’s all about business—professionals talking to professionals. Yet, brands have only awakened in the last year or so to the potential of the wide-ranging and extended conversations they could be having with LinkedIn’s elite membership, beyond the standard search for job candidates. Now that they have, many...
December 24, 2013
Wherever you turn these days, it seems that every marketing communications and brand manager you meet is talking about collecting big data. Given the flood of information we see every day from web traffic and social sites, it’s pretty easy to see why. However, it remains less clear what exactly we’re doing with the data...
March 15, 2012
Image courtesy of TripAdvisorWhen was the last time you heard anyone talk about Tom Sawyer? The 1981 song by Rush in your iPod at 6:30AM while you're trying to #winfromwithin (blatant Gatorade plug) doesn't count. Comic books, trade magazines and the non-stop fire hose of information that drench all of us in the communications...
The FleishmanHillard 2015 Social Health Survey
Making Big Data Small at SXSW Interactive 2015
A Closer Look at Our Partnership With Storyful
What You Need to Know about Paid vs. Organic Brand Content on Facebook
Conversations on Content