SXSW Part 2: Following The Conversation Can Actually Help You Lead
March 27, 2015
Kimchi fries. GMOs. Not necessarily two conversations you would think would co-exist – but SXSW is truly a place where even the most seemingly unconnected ideas and opinions converge. Food was one of the top three themes that emerged from our Omnicom StoryConnect lounge, which had its pulse on the social sphere in Austin, tracking...
Food + Technology Converge at SXSW 2015
March 18, 2015
Howdy! SXSW 2015 just wrapped in Austin, TX, and this year FOOD was a major topic beyond just the great tasting BBQ and tacos. Why? Because this is a truly unique forum where really smart, creative, and innovative people come together to share insights and ideas on ways technology can bridge divides, fuel progress and...
Six Takeaways from the 2015 Dietary Guidelines Advisory Committee (DGAC) Report
March 4, 2015
On February 19th, the long-awaited 2015 DGAC Report was submitted to the Sectaries of the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA). While the report is consistent with recommendations from the final meeting last December, this committee is making headlines with their emboldened thinking and exploration into...
Resolving to Make the Most of This Year’s Food Trends
January 12, 2015
Enter 2015. Along with the standard New Year’s Resolution to eat healthier (yes, that’s mine, too), you can’t miss the multitude of food trend lists. While I sometimes wonder who exactly is writing these, often thinking I know more about what’s hot in food than these so-called trend experts, the whole concept of these lists...
On the Menu in 2015: Building Your Brand Through Menu Labeling
January 2, 2015
Just before the highest calorie intake day of the year, the Food and Drug Administration announced the final rules for menu labeling the day before Thanksgiving. Part of the 2010 Affordable Care Act, these regulations will require calories and other key nutrition facts be shared in restaurants and similar retail food establishments if they are...
Using Behavioral Tendencies to Predict Your Food and Nutrition Habits
November 20, 2014
When it comes to food and nutrition, consumers have never been more aware about the calories and nutritional content of the foods they eat. A recent survey by the International Food Information Council Foundation (IFIC) analyzed the health and diet beliefs of over 1,000 Americans to determine how consumers’ behavioral habits affect their food purchasing...
Are Chefs Keeping Up With Social Media?
October 14, 2014
In a recent post, my colleague Dan Barber wrote, “Food is social … and so is food communications.” After a recent meeting with corporate chefs from around the country, I can confidently confirm the industry is watching the food-centric conversation taking place in social media. My read – the game is changing rapidly and the...
Thoughts on Today’s Food Marketing Landscape (Part Two)
October 1, 2014
In a recent post, we shared the first half of a dozen select insights about the U.S. food marketplace that FleishmanHillard’s food and agribusiness experts arrived at by reviewing published research and sharing our own personal and professional experiences. In this post, we are passing along the remaining six observations we believe should be taken...
Menu Labeling: Building a Strategy for Implementation
September 8, 2014
Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful and expensive exercise A great opportunity to develop a business-driving nutrition communications strategy that will...
Thoughts on Today's Food Marketing Landscape
August 21, 2014
Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research, personal conversations, and professional experience. In this post, we are sharing six of those observations...
Food Trends Influence Consumer Purchasing Patterns
June 26, 2014
Grocery shopping isn’t what it used to be when it comes to what consumers place in their carts and the reasons behind their selections. The latest nutrition and shopping trends directly influence consumers’ food choices and purchasing patterns and it’s up to dietitians to keep up. Dietitians who keep their finger on the pulse of...