Food, Beverage & Agribusiness

Food, Beverage & Agribusiness

Food, Beverage & Agribusiness  Contact Us

Food, Beverage & Agribusiness

Food is love. It unites us and brings a smile with the welcome command: “Let’s eat.” Perhaps it should be no surprise that issues related to food and how it gets to our plates are some of the most emotionally charged and passionately debated of our time. Nutrition. Public health. Hunger. Obesity. Safety. Sustainability. Organics. Biotechnology. Food waste. Water. Navigating...

Food is love. It unites us and brings a smile with the welcome command: “Let’s eat.” Perhaps it should be no surprise that issues related to food and how it gets to our plates are some of the most emotionally charged and passionately debated of our time. Nutrition. Public health. Hunger. Obesity. Safety. Sustainability. Organics. Biotechnology. Food waste. Water. Navigating these topics – and many more – is often the reality of working in the world of food, beverage and agribusiness today. Our team works at the crossroad of food “romance” and reality. From inspiration to issues, we partner with our food, beverage and agribusiness clients to make the most of their opportunities and to help address their challenges – from farm to fork.

What We Do

Food & Agribusiness Issues Management

FleishmanHillard works with organizations across the industry — producers, marketers, retailers, restaurants, food service companies — to navigate trends, standards, regulations, and the expectations of consumers and industry watchdogs. Our global team helps shape and convey accurate and credible messages to any question that shoppers, advocacy groups or regulators might have.

Nutrition Communications

FleishmanHillard’s experts help deliver nutrition messages that educate and change behaviors — to both consumers and RDs. Members of our team serve in leadership positions within the Academy of Nutrition and Dietetics' dietary practice groups, speak at key events, and develop tailored proprietary programs. And in the U.S., we work daily with media dietitians to better educate shoppers.

Social Media Campaigns

Food is one of the content kings of the Internet, so the “content kitchen” never closes. And in a constantly changing online world, FleishmanHillard’s social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels.

Industry & Trade Relations

Food and agribusiness clients need to effectively communicate with farmers, growers, processors, importers, exporters, retailers and other key influencers. Whether through direct communications or trade media relations, FleishmanHillard’s experts focus on clarity, consistency, relevancy and practicality in tailoring and delivering messages.

Verticals

Commodity organizations and co-ops
Branded food and beverage companies
Agribusiness companies and associations
Culinary schools and chefs
Regulatory agencies and NGOs

Who We Are


Food, Beverage & Agribusiness
  • SXSW Part 2: Following The Conversation Can Actually Help You Lead

    Laura Shulman

    March 27, 2015

    Laura Shulman Kimchi fries. GMOs. Not necessarily two conversations you would think would co-exist – but SXSW is truly a place where even the most seemingly unconnected ideas and opinions converge. Food was one of the top three themes that emerged from our Omnicom StoryConnect lounge, which had its pulse on the social sphere in Austin, tracking...

  • Food + Technology Converge at SXSW 2015

    Laura Shulman

    March 18, 2015

    Laura Shulman Howdy! SXSW 2015 just wrapped in Austin, TX, and this year FOOD was a major topic beyond just the great tasting BBQ and tacos. Why? Because this is a truly unique forum where really smart, creative, and innovative people come together to share insights and ideas on ways technology can bridge divides, fuel progress and...

  • Six Takeaways from the 2015 Dietary Guidelines Advisory Committee (DGAC) Report

    Amy Tatelbaum

    March 4, 2015

    Amy Tatelbaum On February 19th, the long-awaited 2015 DGAC Report was submitted to the Sectaries of the U.S. Department of Health and Human Services (HHS) and the U.S. Department of Agriculture (USDA). While the report is consistent with recommendations from the final meeting last December, this committee is making headlines with their emboldened thinking and exploration into...

  • Resolving to Make the Most of This Year’s Food Trends

    Julie Balmer

    January 12, 2015

    Julie Balmer Enter 2015. Along with the standard New Year’s Resolution to eat healthier (yes, that’s mine, too), you can’t miss the multitude of food trend lists. While I sometimes wonder who exactly is writing these, often thinking I know more about what’s hot in food than these so-called trend experts, the whole concept of these lists...

  • On the Menu in 2015: Building Your Brand Through Menu Labeling

    Kristie Sigler

    January 2, 2015

    Kristie Sigler Just before the highest calorie intake day of the year, the Food and Drug Administration announced the final rules for menu labeling the day before Thanksgiving. Part of the 2010 Affordable Care Act, these regulations will require calories and other key nutrition facts be shared in restaurants and similar retail food establishments if they are...

  • Using Behavioral Tendencies to Predict Your Food and Nutrition Habits

    Amy Tatelbaum

    November 20, 2014

    Amy Tatelbaum When it comes to food and nutrition, consumers have never been more aware about the calories and nutritional content of the foods they eat.  A recent survey by the International Food Information Council Foundation (IFIC) analyzed the health and diet beliefs of over 1,000 Americans to determine how consumers’ behavioral habits affect their food purchasing...

  • Are Chefs Keeping Up With Social Media?

    Jennifer Lerner

    October 14, 2014

    Jennifer Lerner In a recent post, my colleague Dan Barber wrote, “Food is social … and so is food communications.” After a recent meeting with corporate chefs from around the country, I can confidently confirm the industry is watching the food-centric conversation taking place in social media. My read – the game is changing rapidly and the...

  • Thoughts on Today’s Food Marketing Landscape (Part Two)

    Dan Barber

    October 1, 2014

    Dan Barber In a recent post, we shared the first half of a dozen select insights about the U.S. food marketplace that FleishmanHillard’s food and agribusiness experts arrived at by reviewing published research and sharing our own personal and professional experiences. In this post, we are passing along the remaining six observations we believe should be taken...

  • Menu Labeling: Building a Strategy for Implementation

    Kristie Sigler

    September 8, 2014

    Kristie Sigler Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful and expensive exercise A great opportunity to develop a business-driving nutrition communications strategy that will...

  • Thoughts on Today's Food Marketing Landscape

    Dan Barber

    August 21, 2014

    Dan Barber Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research, personal conversations, and professional experience.  In this post, we are sharing six of those observations...

  • Food Trends Influence Consumer Purchasing Patterns

    Amari Thomsen

    June 26, 2014

    Amari Thomsen Grocery shopping isn’t what it used to be when it comes to what consumers place in their carts and the reasons behind their selections. The latest nutrition and shopping trends directly influence consumers’ food choices and purchasing patterns and it’s up to dietitians to keep up. Dietitians who keep their finger on the pulse of...

Most Recent

  • SXSW Part 2: Following The Conversation Can Actually Help You Lead

  • Food + Technology Converge at SXSW 2015

  • Six Takeaways from the 2015 Dietary Guidelines Advisory Committee (DGAC) Report

  • Resolving to Make the Most of This Year’s Food Trends

  • On the Menu in 2015: Building Your Brand Through Menu Labeling

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