Food, Beverage & Agribusiness

FleishmanHillard’s expansive team of specialists across the globe serve a diverse and influential array of clients who represent virtually every link in the food chain – from farm to fork. We understand how each segment of the food industry is interrelated, and with this in mind, our teams are customized to meet the unique needs of each client. In addition, we have the ability to centralize in-depth knowledge on the many factors that influence the freedom to operate and grow, including consumer demand, economic and competitive pressures, obesity and health concerns, nutrition science, food safety, workforce and immigration issues, and environmental concerns.

What We Do

Food & Agribusiness Issues Management

FleishmanHillard works with organizations across the industry — producers, marketers, retailers, restaurants, food service companies — to navigate trends, standards, regulations, and the expectations of consumers and industry watchdogs. Our global team helps shape and convey accurate and credible messages to any question that shoppers, advocacy groups or regulators might have.

Nutrition Communications

FleishmanHillard’s experts help deliver nutrition messages that educate and change behaviors — to both consumers and RDs. Members of our team serve in leadership positions within the Academy of Nutrition and Dietetics' dietary practice groups, speak at key events, and develop tailored proprietary programs. And in the U.S., we work daily with media dietitians to better educate shoppers.

Social Media Campaigns

Food is one of the content kings of the Internet, so the “content kitchen” never closes. And in a constantly changing online world, FleishmanHillard’s social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels.

Industry & Trade Relations

Food and agribusiness clients need to effectively communicate with farmers, growers, processors, importers, exporters, retailers and other key influencers. Whether through direct communications or trade media relations, FleishmanHillard’s experts focus on clarity, consistency, relevancy and practicality in tailoring and delivering messages.

Verticals

Association and co-ops
Restaurants


Work

Client ConAgra Foods Foundation

For many kids, the end of the school year is a time to celebrate. But for millions of others, the time away from school means not…

Client California Raisin Marketing Board

For many, the mention of California Raisins brings to mind the iconic Dancing Raisins and their “I Heard It Through the Grapevine” groove of the mid-’80s.…

Client Master Kong

Master Kong, a wholly owned subsidiary of the Ting Hsin International Group and the world’s largest instant-noodle maker, announced an investment of 180 million RMB (about…