Food, Beverage & Agribusiness

FleishmanHillard’s expansive team of specialists across the globe serve a diverse and influential array of clients who represent virtually every link in the food chain – from farm to fork. We understand how each segment of the food industry is interrelated, and with this in mind, our teams are customized to meet the unique needs of each client. In addition, we have the ability to centralize in-depth knowledge on the many factors that influence the freedom to operate and grow, including consumer demand, economic and competitive pressures, obesity and health concerns, nutrition science, food safety, workforce and immigration issues, and environmental concerns.

What We Do

Food & Agribusiness Issues Management

FleishmanHillard works with organizations across the industry — producers, marketers, retailers, restaurants, food service companies — to navigate trends, standards, regulations, and the expectations of consumers and industry watchdogs. Our global team helps shape and convey accurate and credible messages to any question that shoppers, advocacy groups or regulators might have.

Nutrition Communications

FleishmanHillard’s experts help deliver nutrition messages that educate and change behaviors — to both consumers and RDs. Members of our team serve in leadership positions within the Academy of Nutrition and Dietetics' dietary practice groups, speak at key events, and develop tailored proprietary programs. And in the U.S., we work daily with media dietitians to better educate shoppers.

Social Media Campaigns

Food is one of the content kings of the Internet, so the “content kitchen” never closes. And in a constantly changing online world, FleishmanHillard’s social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels.

Industry & Trade Relations

Food and agribusiness clients need to effectively communicate with farmers, growers, processors, importers, exporters, retailers and other key influencers. Whether through direct communications or trade media relations, FleishmanHillard’s experts focus on clarity, consistency, relevancy and practicality in tailoring and delivering messages.

Verticals

Association and co-ops
Restaurants


Food, Beverage & Agribusiness
  • Authenticity and Food

    Matthew Orman

    Last month, the UK government’s horsegate tsar, Professor Chris Elliott launched the Institute of Food Safety Integrity and Protection (IFSIP), calling on industry, regulators and governments to come together and work even harder to ensure the food supply system is safe, wholesome and authentic. His use of ‘authentic’ in this context is revealing. It demonstrates an…

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    Thoughts on Today's Food Marketing Landscape

    Dan Barber

    Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research, personal conversations, and professional experience.  In this post, we are sharing six of those observations…

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    Food Trends Influence Consumer Purchasing Patterns

    Amari Thomsen

    Grocery shopping isn’t what it used to be when it comes to what consumers place in their carts and the reasons behind their selections. The latest nutrition and shopping trends directly influence consumers’ food choices and purchasing patterns and it’s up to dietitians to keep up. Dietitians who keep their finger on the pulse of…

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  • Retail Dietitians: An Opportunity for the Food Industry to Influence Health

    Lindsay Arnett

    Research shows that retail dietitians have an increasingly powerful voice when it comes to purchasing decisions and nutrition education for their supermarket. And as Americans become more interested in the healthfulness of their food, grocery store chains are relying on retail dietitians to separate fact from fiction when it comes to nutrition trends and research.…

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    FDA’s New Proposed ‘Nutrition Facts’ Will Change the Way We Look at Food

    Sarah Levy

    On Thursday, February 27, the Food and Drug Administration (FDA) initiated a comment and rulemaking process to overhaul the Nutrition Facts Panel, the nutrition and ingredient label required on most packaged foods and beverages. The proposed changes are 10 years in the making, beginning in 2003 in response to the Obesity Working Group’s directive to…

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View all Food, Beverage & Agribusiness

Most Recent

  • Authenticity and Food

  • Thoughts on Today's Food Marketing Landscape

  • Food Trends Influence Consumer Purchasing Patterns

  • Retail Dietitians: An Opportunity for the Food Industry to Influence Health

  • FDA’s New Proposed ‘Nutrition Facts’ Will Change the Way We Look at Food

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Work

Client Cadbury

The Irish are famous for their love of a good story and their sense of humor – a perfect audience for Cadbury’s “Unwrap Gold” promotion. Entering…

Client National Mango Board

Mangos were enjoying good sales but showed room for improvement. While they had an exotic, tropical appeal to consumers, this perception created a barrier to be…

Client ConAgra Foods Foundation

For many kids, the end of the school year is a time to celebrate. But for millions of others, the time away from school means not…