The FH 2015 Social Health Survey: A Second Opinion From Dr. Digital
April 20, 2015
Melissa Solomon and Adam Silverstein contributed to this article. Survey finds over 50% of patients consult with Dr. Google or Facebook before or after a doctor’s visit Our Social Health survey of more than 500 people reveals some important patient behaviors. First, patients form an opinion about a treatment option before they step foot in...
Social Health Survey: Top Networks for Getting Information From Healthcare Companies
April 13, 2015
Adam Silverstein contributed to this article. Which social networks matter for getting information from healthcare companies? The short answer: all of them. Each network serves a different purpose, reaching a slightly different audience by means of vastly different capabilities. If you’re looking to inspire female fitness through images, you may turn to Pinterest or Instagram. If...
The FleishmanHillard 2015 Social Health Survey
April 7, 2015
How people care for themselves and others using social and mobile media Which networks people use and how they use them differs greatly depending on age range as well as whether the person is looking for information about their own health or finding information as a caregiver to someone else. The charts below show the...
The Affordable Care Act Turns 5
March 27, 2015
This week marks the 5th anniversary of the passage of the Affordable Care Act. While the law appears to be making progress toward achieving its goals, it remains as divisive as ever and continues to face attempts to dismantle the law. Just last month, emboldened by the new Republican majority in the U.S. Senate, the...
The New, New Healthcare Law
March 27, 2015
Like the homeowner who winds up tripling his remodeling budget by telling the contractor “While you’re at it, can you ..." Congress is wrapping up what might be the most significant healthcare bill since the Affordable Care Act of 2010. What started out as a bill to fix a broken Medicare payment system for doctors...
Good News for Doctors and Children!
March 19, 2015
Congress is poised to do something remarkable. Republicans and Democrats in the House and Senate are ready to enact legislation putting an end to an 18-year odyssey that alienated millions of physicians and created a continual environment of uncertainty for both practitioners and a vulnerable patient population. At the same time, they plan to extend...
Does the Affordable Care Act Have Nine Lives?
March 5, 2015
Today’s oral arguments before the U.S. Supreme Court are just the latest challenge to the Affordable Care Act (ACA), the sweeping healthcare reform law enacted in 2010 also known as “Obamacare”. And it is not likely it will be the last. This isn’t the first time the pundits declared the ACA DOA: In 2009, the...
Changes Afoot for Vaccine Production in Russia
February 3, 2015
The Russian Ministry of Health plans to bring all Russian vaccine producers into a single national immune-biological cluster in 2015. In Russia, the market for the vaccines included in the National Immunization Schedule is quite a special segment of the pharmaceutical market. The main buyer of prophylactic vaccines is the State, which is also the...
It’s the Most Wonderful Time of Year
January 16, 2015
It’s the most wonderful time of year. For healthcare, that is. This week in San Francisco, over 300 healthcare companies, both public and private, presented vision, business objectives, challenges and opportunities for 2015 at arguably the year’s largest meeting, the 33rd Annual J.P. Morgan (client) Healthcare Conference. Investors, media, healthcare professionals, even patient advocates swarmed...
Taking the Pulse: Obamacare Round Two
November 11, 2014
Hard to believe it’s time for the second year of full implementation of the Affordable Care Act —aka Obamacare. On November 15, the health insurance marketplaces reopen for business for Americans to shop for private health insurance. Proponents are hoping this year will look nothing like last year’s debacle. The Obama Administration, worried about setting...
Taking the Pulse: What Will the New Congress Prescribe on Healthcare Policy?
November 6, 2014
Now that the 2014 elections are more or less over (ah, runoffs…) it’s time to consider their impact. Republicans made strong gains in both houses of Congress, cementing their already strong majority in the House and retaking control of the Senate in resounding fashion. Republicans also made gains at the state level and held off...
Putting Ebola Into Context
October 17, 2014
Striking a delicate balance between communicating a healthcare threat and managing public perceptions “Rumours and panic are spreading faster than the virus,” said Dr Margaret Chan, director general of the World Health Organisation on Monday this week. In the same speech she called the Ebola outbreak “a crisis for international peace and security”. While the...
Lots Left Unanswered After FDA Social Guidance
July 15, 2014
For almost five years, the pharmaceutical industry has essentially held its collective breath waiting for guidelines from the U.S. Food and Drug Administration on how it should operate on social media and the Internet. Out of a public hearing held in 2009 with pharmaceutical companies and medical device makers, five pressing questions were posed by...
No Roar From Pharma at Cannes Lions Health
June 15, 2014
And the Grand Prix winner is…Well, turns out we’re going to have to wait until next year at least in the pharmaceutical category. The pharma jury at the inaugural Cannes Lions Health festival shocked the audience at the Palais des Festivals by opting not to award one, throwing down a challenge to clients and agencies...
Saving Lives Is a Creative Endeavour
June 15, 2014
What if mobile phones could detect cancer cells? Or an ultrasound was performed via television? How would these disruptive technologies impact healthcare models and how would communications adapt to help save lives? These were amongst some of the most provocative questions asked on day one at Lions Health. During a session entitled Creative Ideas and Innovators...
It's Pharma's Turn for a Little Sunshine — Get Sunscreen
June 12, 2014
Last April, as the Centers for Medicare & Medicaid (CMS) released information about individual physician payments from Medicare, there was a firestorm of media about the big bucks some doctors and medical specialties were raking in from the federal program. National and locals outlets piled on, some even posting multiple articles, and naming names of...
Curiosity, Creativity and Healthcare
June 12, 2014
Some might think that those of us who work in healthcare lack the creative instinct, that our analytical minds and the rules restricting marketing and communications in the industry squeeze out any room for real originality and inspiration. I disagree completely. When I was a kid my favorite topic in school was biology. I was...