Healthcare

Whether the imperative is to maintain or grow a business, or to defend it in the face of an ever-shifting environment and intense competition, healthcare clients come to us to deliver meaningful and measurable outcomes. As one of the few agencies with a truly global network in the healthcare arena, our experts work across virtually every sector of the industry. We’ve represented many of the leading pharmaceutical and biotech companies, health foundations and institutes, patient advocacy and medical professional associations, state and federal government health initiatives, medical device manufacturers, hospital systems and insurance providers.

What We Do

Market Access

Each market and therapeutic category provides its own challenges, opportunities and stakeholders. From clinical trial enrollment to end-of-lifecycle strategies, FleishmanHillard provides insights into the introduction of new products into the wider healthcare market. And our experts can help shape a positive environment for product uptake and communicate the value – clinical as well as economic.

Clinical Trial Patient Recruitment

John McAnultyJohn McAnultyPatient recruitment campaigns for businesses in the pharmaceutical, biotechnology and medical device industries cover the trial startup, as well as rescue, mode. Working with contract research organization project managers, we approach recruitment by reaching out to target populations through credible third-party sources, either to help study sites raise awareness and educate and/or to generate referrals from outside study sites.

Healthcare & Public Affairs

FleishmanHillard provides an in-depth understanding of local, regional and global healthcare issues, advocacy, alliance development, stakeholder engagement, media relations and government affairs. And our experts help healthcare companies, trade associations and nongovernmental organizations navigate the highly regulated healthcare environment, mobilize opinion leaders and influence legislation/regulations.

Digital Healthcare

Experts worldwide help organizations apply digital technologies, tools and channels to shape integrated communications programs that create a measurable impact. We also can help with leveraging social media, including implementing policies for employees, launching branded promotional and unbranded educational campaigns, working with HR to enhance recruitment and retention, and coaching executives in the medium.

Verticals

Animal care
Biotech
Health NGOs
Wholesalers
IT providers
Managed care
Medical equipment
Medical facilities
Pharma


Work

Client Eisai

A majority of Americans are either obese or overweight, according to numerous studies – so Eisai knew there’d be no shortage of people who can relate…

Client Aviva USA

Aviva USA, one the nation’s leading indexed life insurance and indexed annuity providers, wanted to create awareness for its Wellness for Life rider, a unique program…

Client Home Instead

Getting out of bed or taking a shower may seem simple. But for someone with Alzheimer’s disease, routine activities can be challenging. And for adult children…