Healthcare

Whether the imperative is to maintain or grow a business, or to defend it in the face of an ever-shifting environment and intense competition, healthcare clients come to us to deliver meaningful and measurable outcomes. As one of the few agencies with a truly global network in the healthcare arena, our experts work across virtually every sector of the industry. We’ve represented many of the leading pharmaceutical and biotech companies, health foundations and institutes, patient advocacy and medical professional associations, state and federal government health initiatives, medical device manufacturers, hospital systems and insurance providers.

What We Do

Reputation Management

Our teams provide a wide spectrum of reputation management consulting services, from support for leadership changes and mergers and acquisitions to employee communications, issues preparedness and crisis response. Equipped with proprietary tools such as our Authenticity Gap methodology, we help organizations across the healthcare sector identify and take positive steps toward managing the gaps between their brand and reputation.

Product Launch and Marketing

Each market and therapeutic category provides its own challenges, opportunities and circle of stakeholders. From clinical trial recruitment to end-of-lifecycle strategies, FleishmanHillard provides insights into the introduction and marketing of new and mature products. With a deep understanding of the regulatory environments and market complexities in which they work, our counselors have helped create powerful campaigns to launch products at a global, regional and national level – shaping a positive environment for product uptake and generating ongoing demand.

Clinical Trial Recruitment

John McAnultyJohn McAnultyFleishmanHillard provides specialized patient recruitment consulting for investigational pharmaceutical, biotechnology and medical device products. Working collaboratively with contract research organizations and our clients, we engage target populations through credible third-party sources – online and off – helping study sites raise awareness, educate and generate referrals.

Public Affairs and Government Relations

FleishmanHillard provides an in-depth understanding of local, regional and global healthcare issues, advocacy, alliance development, stakeholder engagement and government affairs. We help healthcare companies, trade associations and nongovernmental organizations navigate regulation, mobilize opinion leaders, and influence legislation and health policy. Our healthcare-focused public affairs experts around the world have extensive experience counseling organizations on the wide range of product, corporate and marketplace issues.

Digital and Social Outreach

FleishmanHillard’s digital and social experts worldwide help organizations apply new technologies, tools and channels to shape integrated communications programs that create a measurable impact. We work with clients to optimize the power of social media, including implementing policies for employees, launching branded promotional and unbranded educational campaigns, working with HR to enhance recruitment and retention, and coaching executives in the medium.

Verticals

Animal healthcare
Biotechnology
Health NGOs
Healthcare technology providers Managed care and insurance providers Medical equipment and device makers Medical facilities and providers
Pharmaceuticals
Wholesalers


Healthcare
  • Putting Ebola Into Context

    Pippa Galbraith

    Striking a delicate balance between communicating a healthcare threat and managing public perceptions “Rumours and panic are spreading faster than the virus,” said Dr Margaret Chan, director general of the World Health Organisation on Monday this week. In the same speech she called the Ebola outbreak “a crisis for international peace and security”. While the…

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    French Pharmacies in Turmoil

    Frederique Meriaux-Hall

    This summer has not been the calmest for French pharmacists.  In late July  the French Ministry of Economy announced that it was considering putting an end to the monopoly which restricts the sale of OTC drugs to pharmacies, with the objective of lowering prices through increased competition. If such a project, inspired by a report…

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    Lots Left Unanswered After FDA Social Guidance

    Mark Senak

    For almost five years, the pharmaceutical industry has essentially held its collective breath waiting for guidelines from the U.S. Food and Drug Administration on how it should operate on social media and the Internet. Out of a public hearing held in 2009 with pharmaceutical companies and medical device makers, five pressing questions were posed by…

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  • No Roar From Pharma at Cannes Lions Health

    Jenyne Engelhardt

    And the Grand Prix winner is…Well, turns out we’re going to have to wait until next year at least in the pharmaceutical category. The pharma jury at the inaugural Cannes Lions Health festival shocked the audience at the Palais des Festivals by opting not to award one, throwing down a challenge to clients and agencies…

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    Saving Lives Is a Creative Endeavour

    Orla Burke

    What if mobile phones could detect cancer cells? Or an ultrasound was performed via television? How would these disruptive technologies impact healthcare models and how would communications adapt to help save lives? These were amongst some of the most provocative questions asked on day one at Lions Health. During a session entitled Creative Ideas and Innovators…

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    It's Pharma's Turn for a Little Sunshine — Get Sunscreen

    Mark Senak

    Last April, as the Centers for Medicare & Medicaid (CMS) released information about individual physician payments from Medicare, there was a firestorm of media about the big bucks some doctors and medical specialties were raking in from the federal program. National and locals outlets piled on, some even posting multiple articles, and naming names of…

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  • Curiosity, Creativity and Healthcare

    Anne de Schweinitz

    Some might think that those of us who work in healthcare lack the creative instinct, that our analytical minds and the rules restricting marketing and communications in the industry squeeze out any room for real originality and inspiration. I disagree completely. When I was a kid my favorite topic in school was biology. I was…

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Work

Client Eisai

A majority of Americans are either obese or overweight, according to numerous studies – so Eisai knew there’d be no shortage of people who can relate…

Client Aviva USA

Aviva USA, one the nation’s leading indexed life insurance and indexed annuity providers, wanted to create awareness for its Wellness for Life rider, a unique program…

Client Home Instead

Getting out of bed or taking a shower may seem simple. But for someone with Alzheimer’s disease, routine activities can be challenging. And for adult children…