What Is It?
Digital and social channels have afforded brands the opportunity to create data-centric insights that drive strategy and measure performance like never before. Organizations understand this, but many struggle with how to harness that power to inform their communications and marketing approaches. With this in mind, FleishmanHillard developed the Social and Digital Audit to help brands understand the social and digital landscape with an eye toward competitive strength and reputation management. We believe it is invaluable to have a firm grasp of your brand profile and presence, the footprint of your competitors, an understanding of the industry overall, and the behaviors of your target audiences.
Based around human analysis that is powered by digital intelligence, our Social and Digital Audit analyzes and assesses channels that shape clients’ reputations online and beyond. Our analysts evaluate content and behaviors on digital and social media channels such as blogs, social networks, forums, video sites, new outlets, search engines, websites and digital advertising platforms.
Our combination of human analysis and digital intelligence delivers strategic insights and action items across the following categories:
What are the benefits of a
Social and Digital Audit?
Benchmark your digital and social footprint – both owned and organic.
Understand how and why people are talking about, searching for and interacting with your organization – and discover similar information about your competitive set.
Unlock intelligence about where social and digital activity takes place on the Web and how it can be leveraged.
Identify top influencers and opportunities.
HOW IT WORKS
The Social and Digital Audit is about understanding one’s place in the digital world, but that can’t be done in an automated way. There are variables that a monitoring platform and algorithm simply can’t take into account. So our analysts use advanced tools to harvest as much relevant data as possible – then go beyond a simple metrics report to ensure the data applies to an organization’s business goals and audiences.
FLEISHMANHILLARD’S SOCIAL AND DIGITAL AUDIT RELIES ON A FOUR-STEP PROCESS:
What is the organization trying to achieve?
One-on‐one meetings with relevant stakeholders, including marketing managers, social managers and business unit heads, help understand internal practices and personnel.
Monitoring tools help research a digital footprint and analyze the brand’s presence, a competitor’s footprint, audience behaviors and industry trends in an unbiased way.
Developed and delivered in an easy-to-understand report of the findings.