Mobile specialist Bob Winslow sat down with the team from France
to discuss Fleishman-Hillard’s upcoming Social Mobile Marketing seminar, a part of the Cannes Lions festival. Topics include the future of cloud computing and why the mobile medium has rewritten the “rules of the game.”
Mobile
Mobile Medium Rewrites ‘Rules of the Game’
Posted on June 17th, 2011 | More B2C · Digital & Social Media · Healthcare · Mobile · Research · Technology
How Mobile Can Become More Social
Mobile’s promise has been to reach the right person at the right time — and it appears its time has come. In the third of a series for PRWeek, Dave Senay, president and CEO of Fleishman-Hillard and Cannes PR jury president, weighs in on the influence potential of “social mobile.”
Posted on June 17th, 2011 | More Digital & Social Media · Healthcare · Mobile
Mass Media From the Masses
Thanks to mobile apps from major media outlets such as CBS and CNN, a smartphone can make anyone a reporter. Pharma specialist Mark Senak
looks at the changing world of citizen journalism and what it means for the news industry.Posted on June 15th, 2011 | More Digital & Social Media · Healthcare · Mobile · Public Affairs
The Network Economy’s Intelligent Design
Digital specialist Joshua-Michéle Ross
looks at three ways the “network economy” is having an impact on business strategy.Posted on June 8th, 2011 | More Consumer Goods · Digital & Social Media · Mobile · Technology
Marketing to a Mobile Poland
The communications specialists in Poland
look at research on mobile shoppers and offer ways marketers can prepare for predicted changes, including remembering the “Internet is not just Facebook.”Posted on June 7th, 2011 | More B2C · Digital & Social Media · Mobile · Research
Brand Success in the App Age
According to the team from Fleishman DNA
, Starbucks and Sherwin Williams have at least one thing in common: a great app. The digital specialists break down five “best-in-class” mobile apps to see what makes a great branded app.Posted on June 3rd, 2011 | More B2C · Branding · Digital & Social Media · Financial Services & Insurance · Food & Beverage · Mobile · Retail
Do Redbox Features Get Just One Thumb Up?
Out-of-home specialist Mike Cearley
looks at Redbox’s kiosk features and explains why a lack of social hooks could have the company at a “crucial tipping point.”Posted on June 3rd, 2011 | More Digital & Social Media · Mobile · Technology
Is Lost Privacy the Price of Personalization?
People appear to want more personalized experiences, yet tend to be “creeped out” by the idea of giving away private information. Out-of-home specialist Mike Cearley
talks about finding the right balance between personalization and privacy.Posted on May 31st, 2011 | More Digital & Social Media · Mobile
Companies Need Balanced Diet of Sales and Relationships
Out-of-home specialist Mike Cearley
examines the sales-relationship balance companies face and suggests which piece is becoming “the heart of the business.”Posted on May 26th, 2011 | More B2C · Digital & Social Media · Mobile
Due Diligence Helps Companies Be App-Happy
The team from Fleishman DNA
examines the rise of mobile apps and breaks down six questions organizations need to answer before “jumping into the app pool.”Posted on May 4th, 2011 | More Digital & Social Media · Mobile
