Research & Analytics

Research & Analytics

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Research & Analytics

The expression is well-known: Facts are stubborn things. But it’s that stubbornness to being true that makes them crucial when telling your story – whether by establishing authentic communications or uncovering the insight that sparks a powerful idea. Yet, facts alone are not enough for shaping success. It is through deliberate data gathering and thoughtful analysis of facts that we...

The expression is well-known: Facts are stubborn things. But it’s that stubbornness to being true that makes them crucial when telling your story – whether by establishing authentic communications or uncovering the insight that sparks a powerful idea. Yet, facts alone are not enough for shaping success. It is through deliberate data gathering and thoughtful analysis of facts that we are able to unlock insights and generate the transformative ideas that shape a company’s success. So FleishmanHillard’s research and analytics team provides below-the-surface analytics, measurement, and insights discovery capabilities to help companies accomplish their business objectives. We assess audiences, channels and content – and the interplay among them – to arrive at the most actionable strategy.

What We Do

Social Content Optimization

Our team evaluates an organization’s owned social media content, optimizing it to help shape strategy and generate better engagement. It produces a comprehensive analysis of an organization’s owned social media content, as well as a roadmap that community/channel managers can follow.

Influencer Identification and Tracking

We help identify the voices that influence others, regardless of what the objective is. And we follow these voices, ensuring messaging adapts as necessary.

Brand and Message Testing

Different people experience advertisements and messages differently. So having feedback from diverse perspectives is valuable. What’s even more valuable, though, is having feedback pinpointed to the precise moments that work, those that miss the mark and those that can create a polarized reaction &ndash moment-to-moment feedback our team can provide.

Web Analytics

Whether website or social media analytics, we help organizations learn what's working and what could improve.

Additional Areas of Expertise

Media listening and monitoring
Cross-channel, multi platform impact measurement
Social audience personae building
Customer experience mapping
Qualitative and quantitative research
Consumer communities
Gap analysis
Syndicated data research
Strategic insights and thought-leadership research

Who We Are