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Article

FleishmanHillard Named to Hashtag Sports Engage 150 List

March 29, 2019

ST. LOUIS, March 29, 2019 — FleishmanHillard has been named to the inaugural Hashtag Sports Engage 150 List, by Hashtag Sports. The list recognizes agencies excelling in consumer engagement through the lens of U.S. sports and fan culture.

Selection criteria for the Hashtag Sports Engage list includes expertise in U.S. sports, athletes, and fan culture; the ability to drive effective engagement across multiple sports-related projects and platforms; the production of award-winning work in and around sports; and the bold display of innovation and creativity that push the industry forward.

The FleishmanHillard Sports practice, led by Dianna Kraus, was recently relaunched in September 2018. The practice consists of more than 150 sports-centric counselors across 40 offices around the world. Read more about the reimagined practice here.

FleishmanHillard has been named one of the Best Engagement Agencies of 2019 by Hashtag Sports.
FleishmanHillard has been named to Hashtag Sports’ Engage 150 list.

Article

Leading Food and Nutrition Professionals Tackle Food Waste

March 28, 2019

FleishmanHillard’s Chicago office recently hosted a group of food and nutrition professionals – including clients, industry leaders and agency partners – to discuss how brands can make an impact reducing food waste.

This discussion was the first of a set of meetings we are hosting to spotlight FleishmanHillard’s GenFood report, which was conducted by FleishmanHillard’s TRUE Global Intelligence practice and surveyed more than 2,000 nutrition-forward cross-generational consumers.

The goal of this session was to begin the conversation of what brands can do to combat the issue of food waste and brainstorm ideas on how they can insert themselves in upcoming Earth Day (April 22) and National Stop Food Waste Day (April 24).

Highlights from the discussion included:

  • There is room to own the space. No brand has taken ownership of the conversation on reducing food waste yet, so there is room to break through to authentically lead the path on food waste reduction.
  • Consumers are engaged. Food waste is a popular topic among consumers because it feels tangible – consumers feel food waste is something they can truly affect with their purchasing and eating behaviors.
  • A linkage to sustainability. The topic of food waste is inherently linked to environmental sustainability, but that means different things to each consumer (e.g., sustainable packaging, farming, ingredient sourcing, distribution, etc.).
  • It starts in the fieldFood waste is being tackled from the farm gate to the dinner plate, so consideration of all levels impacted is essential.
  • The time to act is now. Companies often feel they can’t tackle an issue like food waste until the organization has a clear vision of how to solve the entire problem – which may be impossible, especially for large organizations. If the brand has even just one element of food waste to tackle authentically, then they should take the leap, because consumers are yearning for it.

Like the similarities between generations found in the GenFood report, there are shared values among industry partners when it comes to food waste. The meeting sparked honest conversation and inspiration on how brands can tackle these issues and our food, agriculture and beverage team is looking forward to more GenFood-focused meetings to come!

Article

FleishmanHillard Earns Perfect HRC Corporate Equality Index Score, Named One of the 2019 “Best Places to Work for LGBTQ Equality”

ST. LOUIS, March 28, 2019 — FleishmanHillard earned a perfect score of 100 on this year’s Human Rights Campaign (HRC) Corporate Equality Index (CEI) leading to the agency being named as one of the 2019 Best Places to Work for LGBTQ Equality. The global firm joins over 560 major U.S. businesses that also earned top marks this year.

HRC Foundation conducts the annual CEI survey, the nation’s premier benchmarking survey report on corporate policies and practices related to LGBTQ workplace equality, to identify companies that offer inclusive policies and practices to employees who identify as LGBTQ. The 2019 CEI survey specifically evaluated organizations’ workplace protection policies, partner benefits and public engagement with the LGBTQ community.

This marks the second consecutive year the global public relations and marketing agency received a perfect score and earned the distinction from HRC. The award serves as a testament to FleishmanHillard’s efforts to create a diverse and inclusive workplace for all employees.

Learn more about this award and the other companies who received the honor here.

FleishmanHillard has been named a Best Place to Work for LGBT Equality by Human Rights Campaign (HRC).
FleishmanHillard is an HRC 2019 Best Place to Work for LGBT Equality.

Article

FleishmanHillard Shortlisted for Four Awards at 2019 Silver Anvils

March 27, 2019
FleishmanHillard is a 2019 Silver Anvil finalist, presented by PRSA.
FleishmanHillard is a 2019 Silver Anvil finalist.

ST. LOUIS, March 27, 2019 — FleishmanHillard earned shortlist nods in four categories from the 2019 Silver Anvils, presented by Public Relations Society of America (PRSA). The global public relations and marketing agency received finalist nominations for its work on behalf of client Home Instead Senior Care and FH4Inclusion partner, United Nations.

The Silver Anvil Awards are regarded as one of the most prestigious and iconic awards programs in the communications industry. The annual program honors outstanding public relations programs that include solid research, planning, execution and evaluation.

Winners will be announced at the Silver Anvil Awards Ceremony in New York City on June 6, 2019.

  • Home Instead Senior Care, “UnRetire Yourself” (Integrated Communications, Consumer Services)
  • Home Instead Senior Care, “UnRetire Yourself” (Marketing, Consumer Services, Health Care Services)
  • United Nations’ Women’s HeforShe Movement, “More Powerful Together” (Community Relations, Association/Government/Nonprofit Organizations)
  • United Nations’ Women’s HeforShe Movement, “More Powerful Together” (Most Effective Campaign of $5,000 or Less, Nonprofit Organizations)

The HeForShe campaign is an award-winning campaign that earned recognition from The Holmes Report’s North American In2SABRE Awards program.

See all the shortlisted Silver Anvil campaigns here.

FleishmanHillard earned shortlist nominations at the 2019 Silver Anvil Awards, presented by Public Relations Society of America (PRSA).
FleishmanHillard earned shortlist nominations at the 2019 Silver Anvil Awards.

Article

Mette Grolleman to Succeed Caroline Wunnerlich as General Manager of FleishmanHillard’s Office in Brussels

March 26, 2019

ST. LOUIS, March 26, 2019 – FleishmanHillard today announced the promotion of Mette Grolleman to general manager of the agency’s Brussels office, effective May 1. Grolleman will succeed Caroline Wunnerlich, who will join a roster of distinguished senior advisors and serve as chair of FleishmanHillard’s Brussels Advisory Board.

Mette Grolleman

Grolleman joined FleishmanHillard in 2017 as a senior vice president in the Brussels office where she has spearheaded senior counsel to clients on their reputational and regulatory issues at European level. Previously, she served as an advisor in the European Commission, and prior to that, Grolleman worked as the financial counselor at the Danish Permanent Representation to the European Union. For more than a decade, she served in the Danish public administration, latterly as a senior advisor in the Ministry for Business and Growth. “

Mette is an inspired choice to take over from Caroline,” said John Saunders, president and CEO of FleishmanHillard. “I know she will work closely with other outstanding leaders in our Brussels office to ensure both a smooth transition and continuity.

“I am thrilled that Caroline will remain with us in an advisory capacity. Caroline is one of the most respected leaders in our entire industry, not just our firm. I am truly honored to be able to call her a dear colleague and friend. No one has done more than she has to build FleishmanHillard into one of the most respected public affairs and communications firms in Europe.”

Wunnerlich has been with FleishmanHillard for 26-years, 20 of which were as the general manager of the Brussels office. In addition to overseeing two decades of growth to a market leadership position, she served as vice chair on the Management Committee of the European Public Affairs Consultancy Association from 2010 to 2015. In 2016, she was named to Politico’s Top 20 ‘Women who Shape Brussels’ and received the prestigious personal award for ‘Outstanding Contribution’ to the industry at the EuroPAwards.

“With a big year of change ahead at EU institutional level, this is a good moment to hand over the reins as a new chapter starts in Brussels,” Wunnerlich said. “I am absolutely delighted that Mette has agreed to take on this challenge. Since joining us, Mette has demonstrated not only her extraordinary political acumen with clients, but also her talent as a people person, making her an obvious choice to lead FleishmanHillard Brussels into the future. With strong succession now in place, I look forward to accompanying the team’s continued success in an advisory capacity.”

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 and 2018 North American Excellence Awards; 2017 and 2018 ICCO Network of the Year for the Americas; 2018 Large Consultancy of the Year by PRWeek UK; PR News’ Best Places to Work in PR 2016-2018; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top Companies for Executive Women” for 2010-2019. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Article

FleishmanHillard Named to 2019 North American SABRE Awards Shortlist

March 25, 2019

ST. LOUIS, March 25, 2019 — FleishmanHillard has been shortlisted for several awards at the 2019 North American SABRE Awards, presented by The Holmes Report. The global public relations and marketing firm earned shortlist nominations for Large Agency of the Year, its A.I. thought leadership report, as well as for work on behalf of clients Emerson, Elanco, AARP and United Nations.

The awards recognize campaigns that demonstrate notable success in brand reputation and engagement. Each entry is evaluated by a jury of industry leaders and FleishmanHillard’s Alyssa Garnick was selected as one of this year’s judges.

Winners will be announced at a ceremony in New York City on May 7, 2019.

  • FleishmanHillard (Large Agency of the Year)
  • FleishmanHillard, “Driving Tech Sector Through A.I. Thought Leadership” (Silver SABRE Awards, Thought Leadership in PR)
  • Emerson, “Leveraging Premier Energy Conference to Spotlight the Ways Automation Is Making Energy Digital Trans” (Marketing Communications, Business-to-Business)
  • Emerson, “Creating Online Ambassadors to Share Emerson’s Story with the World” (Corporate Reputation, Employer Branding)
  • Aflac with Marina Maher Communications, “My Special Aflac Duck” (Experiential, Trade Show)
  • AARP, “AARP Disrupt Dementia Sparks New Solutions to Address the World’s Brain Health Crisis” (Specialist Audience, Marketing to Seniors)
  • Elanco, “Owning the Future | Building Momentum for the Largest Pharma IPO in 2018” (Healthcare, Animal Care)
  • United Nations’ Women’s HeforShe Movement, “More Powerful Together” (International, Multimarket Campaign)
  • Gatorade, “Gatorade Beat the Heat” (Digital and Social Media, Branded Journalism)

View the complete list of finalists on The Holmes Report.

FleishmanHillard is a finalist in the 2019 North American SABRE Awards, presented by the Holmes Report.
FleishmanHillard has been named a finalist at the 2019 North American SABRE Awards.

Article

FleishmanHillard Wins Outstanding Large Agency at 2019 PRWeek U.S. Awards

March 22, 2019

ST. LOUIS, March 21, 2019 — FleishmanHillard brought home the Outstanding Large Agency honor from the 2019 PRWeek U.S. Awards. The award recognizes the agency that displays breakthrough client work, notable thought leadership, strong financial results and impressive culture initiatives.

The FleishmanHillard team receives the Outstanding Large Agency award at the 2019 PRWeek U.S. Awards.

This year, the firm was awarded this honor for the launch of FH Perspectives, the consolidation of the Global Practice under the leadership of Janise Murphy, thought leadership reports such as AI & Communications and Authentic Insights, high client satisfaction scores, and work on behalf of clients such as Alibaba and Levi Strauss & Co.

Winners were announced at the 2019 PRWeek U.S. Awards ceremony in New York City on Thursday, March 21, 2019.

Read full details about the awards and see all the winners on PRWeek.

Article

FleishmanHillard Named to PR News’ 2019 CSR A-List

March 21, 2019

ST. LOUIS, January 31, 2019 — FleishmanHillard was named to the CSR Agency A-List at 2019 CSR & Nonprofit Awards. This marks the seventh consecutive year that the global public relations and marketing agency earned this honor. The awards, presented by PR News, honor communicators improving the world around them through corporate social responsibility and nonprofit initiatives.

FleishmanHillard colleagues take a photo with the PR News CSR A-List trophy.
FleishmanHillard colleagues with the PR News CSR A-List trophy.

Specifically, the Agency CSR A-List award recognizes companies who are leaders in CSR best practices. VOX Global, a FleishmanHillard specialty brand, was also named to the list.

The awards winners were announced at a luncheon on March 15 in Washington, D.C.

View the complete list of 2019 PR News CSR & Nonprofit Awards winners here.

 

Article

11 Influencer Marketing Trends to Track in 2019

March 14, 2019
By Liz Hawks

Yearoveryear, marketers continue to allocate more budget to influencer marketing. In 2019 we are seeing the biggest YOY jump yet, with an estimated $2B more put toward this channel than in 2018. What trends are driving the increase this year? Here are 11 that FleishmanHillard’s social & innovation team is tracking now.  

1. The Rise of the Nano-influencer. 

nano-influencer, with smaller reach than a micro, has an uber-dedicated audience of about 1,000 people who are likely to take action. Brands are taking notice and seeing the opportunity to exchange product for content as opposed to executing high-dollar contract-based deals. It’s important to remember a nano-influencer, even if not compensated with cash, still has to disclose the relationship with the brand, as per FTC guidelines.  

2. Amazon and Affiliates. 

There is no greater direct tie to using influencers to drive and track sales than via affiliate links. E-commerce brands will explore their own affiliate programs, while other influencers will drive more to their Amazon storefronts and swipe-ups tying content directly to purchase. Amazon controls 50% of all U.S. e-commerce sales today. Watch out, Instagram. Amazon may become the next big influencer platform. 

3. Value vs. Cost. 

When an influencer states theirate as $5,000, how do you know that’s their value? What another brand is willing to pay doesn’t necessarily constitute his/her value. Continued evaluation of price versus results will further clarify the nebulous space of influencer price tags. Brands and agencies will become better appraisers and negotiators.  

4. Blogs are Dying. 

Short-form dominates long-form. Swipe-ups drive conversion. Influencers congregate in Instagram; their IG Live and Stories draw in their followers. Just as consumers get their information in shorter and shorter bites (even headlines), so influencer content will become more and more snackable. OK, blogs aren’t dead yet, but it’s increasingly harder to get followers to click through from social to any website, including blogs. At the same time, Instagram has its own potential issues. Brands will need to keep an eye on how Instagram’s algorithm could start to negatively impact influencer content performance in the platform.  

5. Amplification. 

Influencer work should never be simply about reaching the influencer’s existing audience, but targeting the content to look-alike third-party audiences and optimizing it based on performance.  More whitelisting and usage rights will be included in contracts up front. We’ll see more influencer content used in A/B testing. The total value an influencer gave a brand will be measured by a combined score of her owned posts’ performance plus the performance of her content when used in paid social.  

6. Video Variety. 

Video is king in social media, and especially with influencers. Their engagement rates are driven up by in-feed and Story video views. We will see brands get better at directing and measuring quality influencer video, and working with more video creators across platforms. This also will require more investment by the brands. For example, YouTube creators, by nature of their production and editing time, demand higher rates than other types of influencers. And, who knows, IGTV may even (finally) start to take off. 

7. Fighting Fakes. 

From purchasing fake followers to faking sponsored posts, fraud abounds in this industry. It is imperative to make offers to influencers based not on their reach, or even engagement rates, but on the verified authenticity of the audienceHow many of their followers are verified real people as opposed to bots? More brands and agencies will adopt advanced analytics as best practice and use proven tools to help.   

8. Ambassadorship. 

Brands are trying to move away from the one-and-done to more consistent posts that increase followers’ trust that the influencer truly believes in the product/service. Data reinforces that the more often an influencer posts about the same brand/product, the more her audience trusts the endorsement. 2019 will bring more sponsored series posts over a length of time, and more contracted brand ambassadorships.   

9. Measuring More (and earlier). 

Measurement should never come just at the end of an influencer campaign – data should book-end every campaign. More up-front quantitative and qualitative analysis will further refine the right fit and best performers before campaigns even launch. At the end, influencers will be weighted to determine who individually provided the most value. In fact, FleishmanHillard has developed a proprietary weighting model to pit a campaign’s influencers against each other to determine value in order. Only the most valuable will continue to hear from us with new offers. 

10. Earned is not Dead. 

There are still creative ways to work with influencers on an earned basis, but there must be some creative value exchange, in terms of products, experiences, or creative assets provided to the influencer. There is still no such thing as free influencer promotion. And link-backs still do not equate to compensation. 

11. Shorter Exclusivity. 

Category/competitive exclusivity timeframes are getting shorter. Often brands want six to 12 months. But as little as a week or two is expected by the influencer; longer than that and the brand should expect to pay more.  

Article

FleishmanHillard Women Share How They Balance for Better

March 8, 2019

Today commemorates International Women’s Day, a globally recognized celebration of women’s achievements and incredible contributions to our society, workplaces and industries.

At FleishmanHillard, we are proud to celebrate our women colleagues today and every day. For 73 years women at our firm have led, championed and excelled, making our business stronger with their perspectives and expertise.

Today we are delighted to launch a new series, Fleishman Women: Balance for Better showcasing the array of backgrounds, experiences and rich perspectives of 27 women across our global network. From Hong Kong to Los Angeles, you will hear the remarkable journeys of my female colleagues as they reflect on finding their passions, making big bets and leaving a lasting impact in the workplace and beyond.

Weekly during March, we will release fresh videos featuring their dynamic stories and sage advice. Please be sure to check our Twitter, LinkedIn and YouTube channels.

Today, we kick off with Leela Stake and Dianna Kraus our San Francisco office. Dianna heads our Sports practice and Leela Stake is a leader in our corporate social responsibility group. Hear their perspectives here.

To the FleishmanHillard women and all of my colleagues around the globe, thank you for all you do each day to make our firm more than a place to be, but a place to belong.

FleishmanHillard launches a video series to celebrate women around our network.
“Fleishman Women: Balance for Better” video series celebrates women around our network. Videos will be released weekly.