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PRNews Names Three FleishmanHillard Employees as “Top Women in PR” Honorees

November 26, 2019

ST. LOUIS, Nov. 26, 2019 – Three FleishmanHillard employees were named Top Women in PR honorees by PRNews. Brett Cummings, senior vice president; Emily Graham, senior vice president and partner, co-lead of the Financial and Professional Services sector for the Americas; and Alison McNally, senior partner, Technology sector lead for the Americas, were recognized in the Sports and Fitness, Financial and Insurance and Technology categories, respectively.

The annual program celebrates women who have contributed to the industry’s advancement, improved their organizations and produced outstanding client work. All nominees are judged based on their career accomplishments, comments by their peers and industry involvement.

  • Brett Cummings, Sports and Fitness
  • Emily Graham, Finance and Insurance
  • Alison McNally, Technology

All will be honored at the PRNews’ Top Women in PR Awards luncheon in New York City on Jan. 28, 2020. Read more about the honorees and the program here.

Brett Cummings (left), Emily Graham (center) and Alison McNally (right) receive their PR News Top Women in PR awards during a luncheon in New York City.

Article

Corporate Philanthropy and Social Impact Pre-Conference

November 25, 2019

When: December 4, 2019, 1:00 – 5:00 p.m. EST

Where: The Conference Board, 845 Third Avenue, New York, NY 10022

Register here.

The Corporate Philanthropy and Social Impact: Engaging Employees, Serving Society and Measuring Impact Conference will address the “business” of corporate philanthropy at the intersection of profit and purpose to help build and maintain a culture of civic engagement.

Beginning with a pre-conference on Dec. 4, industry leaders will guide workshops to help participants understand the key issues facing corporate social responsibility practitioners and present them with tools for success as they prepare to take on expanding roles. During the conference on Dec. 5-6, speakers will discuss how corporations can develop and execute strategies that accelerate real change, both internally and externally.

Bob Axelrod

Bob Axelrod, senior vice president based in FleishmanHillard’s St. Louis headquarters, will host the CSR/ESG Reporting and Authentic Leadership workshop on Dec. 4. During the session, Axelrod will discuss and offer solutions to the communications and marketing issues impacting citizenship practitioners.

With more than 20 years of sustainability communications experience, Axelrod helps clients develop CSR strategies, platforms, programming and reporting to improve their standings in top sustainability rankings. He has overseen the development of dozens of sustainability reports, including co-developing FleishmanHillard’s proprietary method for evaluating and scoring companies’ alignment with the United Nations’ Sustainable Development Goals.

View the full agenda here.

Article

PRNews Media Relations Next Practices Conference

November 21, 2019

When: December 12, 2019, 3:15 – 4:00 p.m. EST

Where: Washington Marriott Georgetown, 1221 22nd Street NW, Washington, DC 20037

Register here.

The PRNews Media Relations Conference is a two-day event featuring workshops, keynotes and networking opportunities. Speakers will cover the challenges in media relations, including shrinking newsrooms, fewer beat-specific reporters and determining the ROI of digital newsrooms. The event will kick off on December 12 with a full day of workshops providing attendees with pitching, measurement and nonprofit communications best practices. On the second day, experts will discuss media relations strategies in the digital age and provide insights around crisis preparation and mitigation.

Brett Cummings

Brett Cummings, senior vice president, based in FleishmanHillard’s New York office, will co-host the “How to Get Reporters the Engagement They Need” workshop on the first day of the conference. Cummings will draw on her deep expertise in media relations, message development and executive thought leadership to explain how PR pros can supply meaningful, quick-turn content to journalists and position C-suite members as subject matter experts.

View the full agenda here.

 

Article

42x The Cost of Crisis Communications Management and Everything Else in the Universe

November 14, 2019
By Brian West

When Douglas Adams wrote “The Hitchhiker’s Guide to the Galaxy,” he added a joke which has become famous over the years: “The answer to the ultimate question of life, the universe and everything is 42.”

Like the broader narrative of Hitchhiker, which follows the (mis)adventures in space of the last surviving human hoping to be returned to his previous peaceful life, hope as a strategy is the final refuge of management when considering crisis preparation and managing a crisis.

Many CEOs and CFOs don’t want to invest the necessary time and money in preparedness, hoping this year will be another in which they are rewarded for being frugal.

As a strategy it works… until it doesn’t. A CEO recently stated to me that they would prefer to spend the money on mitigation rather than preparedness. That is when the number 42 becomes real and no longer a joke: it becomes the multiple of the cost of preparedness that is actually required to be spent in crisis mitigation and in a suffered financial loss.

Crisis preparation for a company can run from $60,000 to $500,000 (depending on the industry and range of geographies to be covered), whereas unprepared companies in a crisis can spend millions of dollars in mitigation and lose hundreds of millions in reputation and shareholder value.

“The Hitchhiker’s Guide. What to do if you find yourself stuck with no hope of rescue: Consider yourself lucky that life has been good to you so far. Alternatively, if life hasn’t been good to you so far — which, given your present circumstances, seems more likely — consider yourself lucky that it won’t be troubling you much longer.”

The corporate landscape is littered with the souls of CEOs who lost their jobs and their personal reputation from botched attempts to manage their company’s crisis.

A study published in The Economist 1 last year looked at the eight most notable corporate crises since 2010 and found that while the companies had survived, they were, on average, worth 30% less today than they would have been based on a comparison with a basket of their peers. For the eight The Economist looked at, the total forfeited value was a substantial $300 billion.

What could crisis preparedness have done for them? They could have had a well thought out strategy and response plan on how to manage a crisis in real-time. In a crisis the one thing you cannot buy is time, you must communicate at the speed of your audience and in this hyper-connected, always-on world, that is measured in Twitter-speed (seconds).

Management must act immediately and demonstrate leadership with the correct strategy to solve the crisis. Why so quickly? Because they need to control the narrative, but management can’t do that if they are still discussing, for the first time, what their strategy should be when an incident occurs. The vast majority of crises are identifiable in advance; they can be prepared for with drafted and pre-approved company policies, strategies and statements.

More importantly, preparedness means management can practice responding in real-time and be trained to become a high-functioning team when addressing a serious situation.

People do accept that bad things happen to good companies, therefore companies are usually judged more on how they react to and manage the crisis than the actual incident itself. Furthermore, the higher the reputation, the higher the expectation of the company’s management and the harsher the judgment for a failed response.

When management has failed to prepare, it has prepared itself to fail in a crisis, and that is when the Vogon constructor fleet arrives to build the reputational bypass, often involving a change in management because they are seen as part of the problem and not the solution.


1 The Economist, 18 March 2018. Schumpeter. Getting a handle on a scandal. Corporate crises drive the media and politicians wild. But do they damage shareholder value?

 

Article

FleishmanHillard Fishburn Celebrates Two Wins at PRCA Awards 2019

November 13, 2019

LONDON, November 13, 2019 – FleishmanHillard Fishburn earned Large Consultancy of the Year and International Consultancy of the Year recognition at this year’s PRCA National Awards, presented by PRCA UK. Building on the UK Consultancy of the Year honor at The Holmes Report‘s EMEA SABRE Awards earlier this year, the public relations firm stood out among competitors for its investment in culture and employee experience, commitment to industry innovation and excellent client work.

The annual awards program acknowledges the top UK and international public relations efforts, individuals, teams and campaigns. With more than 800 global communications leaders in attendance, the PRCA National Awards is one of the premier awards programs and networking events for the UK PR industry.

Winners were announced at the 2019 PRCA National Awards ceremony in London on Tuesday, November 12, 2019.

View the full list of 2019 PRCA National Awards winners here.

FleishmanHillard Fishburn wins at 2019 PRCA National Awards.

Article

Financial Services Industry Prepares for 2020 in New Report from FleishmanHillard

“We Are All Invested” Provides a Roadmap for Navigating Geopolitics, Polarization and Economic Volatility Around the World

ST. LOUIS, November 13, 2019 – Against the uncertain backdrop of 2020, FleishmanHillard today released “We Are All Invested,” a collection of expert points of view on changing geopolitical dynamics, new definitions of corporate purpose and trends in technology, commerce and behavioral finance.

The report offers financial services companies a look ahead to the challenges and opportunities that exist for the sector in 2020. Grounded in the expertise of FleishmanHillard Financial Services and Reputation Management counselors from all over the world, the report provides insightful points of view, backed by data from FleishmanHillard’s 2019 Authenticity Gap Study, to help businesses navigate a rapidly evolving landscape and position themselves for long-term success.

“‘We Are All Invested’ is a clarion call,” said Emily K. Graham, co-lead of FleishmanHillard’s Financial and Professional Services sector in the Americas. “What’s at stake is deeply personal for many of us and it speaks to values, ethics and responsibility. The financial and professional services sector has much to do to get its own house in order in terms of diversity and inclusion, gender equality, environmental impact and more. But it is also positioned to lead and bring other sectors along as it seeks to make those strides forward. FleishmanHillard is here to help organizations understand the issues, overcome the challenges and take purposeful action – because we’re invested too.”

In 2020 and beyond, the intersection of authenticity and purpose is what will power the most successful (and profitable) businesses, allowing them to connect with their stakeholders and seize new opportunities. “We Are All Invested” addresses many themes being experienced in society today, with insight on how the financial industry can navigate them. Topics include:

Supporting Financial Health Across Generations  

Each generation is facing its own set of financial obstacles. From GenZ which emerged on the job market during a recession with less earning potential to Generation X which is trying to determine how much they need to save to retire to the baby boomers who are hoping their retirement funds will last. Financial literacy is one key to increase financial wellness across the age spectrum. And because receiving better value is the most important expectation consumers have when evaluating companies in the investment industry, providing consumers more for the proverbial buck can offer a competitive advantage.

Enacting Purpose

Nearly 70% of consumers want organizations to demonstrate not just customer benefits, but greater positive societal and environmental impact. For financial services companies, being able to define, articulate and put rigor behind purpose strategies is key. Financial services providers are also in the unique position to transform the infrastructure of our global financial system to empower and reward those companies that look beyond shareholders to stakeholders — and beyond profits to purpose.

Going Digital

Massive global adoption of mobile wallets, contactless cards and other digital payment options is designed to make non-cash transactions significantly easier. But a cashless society isn’t without its critics. Discussion of the unbanked or underbanked being left behind, along with concerns about the security of going cashless, are slowing its progress in some markets. But a cashless future is only a matter of time. As the transition happens, financial institutions need to focus on data security and data privacy, two items on the top of consumers’ lists of what they care about – 83% and 82% respectively – communicating clearly about what they are doing and why.

To learn more about our insights and strategies, download “We Are All Invested.”

The Authenticity Gap study was conducted by FleishmanHillard’s TRUE Global Intelligence™ practice. The survey included a total of 7,364 engaged consumers in Brazil, Canada, China, Germany, U.K. and the U.S., 18 years of age and older. Engaged consumers represent on average 29% of the population of adults. The survey was fielded online between April 19 and May 22, 2019.

About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Agency of the Year at the 2017 and 2018 North American Excellence Awards; 2017 and 2018 ICCO Network of the Year for the Americas; 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; 2018 Large Consultancy of the Year by PRWeek UK; PR News’ Best Places to Work in PR 2016-2018; Human Rights Campaign Best Places to Work for LGBTQ Equality for 2018 and 2019; PR Awards Asia 2017 Greater China Agency of the Year; and NAFE’s “Top Companies for Executive Women” for 2010-2019. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 80 offices in 30 countries, plus affiliates in 43 countries.​

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and non-profits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Article

Honoring Veterans: A Moment in Time with Scott Radcliffe

November 10, 2019
By FH Perspectives

On Veterans Day we celebrate and honor the people who have given their time, energy and commitment to serving their country. Our FH Perspectives team sat down with an outstanding member of our team and U.S. Army Veteran, Scott Radcliffe to learn more about his experience as a veteran and FleishmanHillard employee. After earning a Bachelor of Science in Business Management from the United States Military Academy at West Point, Scott served in the U.S. Army. Scott joined FleishmanHillard in 2015, and now as senior vice president, leads the firm’s Global Data Security and Privacy efforts.

Tell us about yourself and your background.

I grew up in Ohio but moved to Texas once I was assigned to Ft. Hood after graduating from West Point. Met my wife [Mandie], who graduated from the University of Texas, and I have been here ever since. I played football and rugby in college and now spend my time playing zone defense against my three girls who are 7, 5 and 1.

Scott Radcliffe and his girls – Mandie, his wife, and daughters Kiera (7), Camryn (5) and Willa (1).

In which military branch did you serve? What was your rank? Where did you serve? What was your job?

I was in the Army and ended up leaving the service as a captain. I was stationed at Ft. Knox and Ft. Hood but was deployed to Iraq twice and New Orleans once to help with response and recovery efforts after Hurricane Katrina.

While I was in the military, I was a tank platoon leader, scout platoon leader, scout troop executive officer and then finally speechwriter to the Multi-National Corps-Iraq Commanding General.

What’s your favorite memory of serving in the military?

My favorite memory is probably after we found a soup kitchen still functioning about a week after Hurricane Katrina hit New Orleans, I was able to convince our squadron commander to allow me to set-up my troop headquarters at the kitchen to make sure the pastor running the kitchen didn’t have his supplies taken. It was great to get to know him and even better to help Americans who were in need after spending 15 months deployed across Iraq.

How did your military career prepare you for the work you do today?

For one – I was first exposed to the concept of cybersecurity while on the Commanding General’s staff. I would say throughout it helped me learn how to manage and deal with pressure, and work through problems and challenges.

Radcliffe during his time as Speechwriter traveling via Black Hawk helicopter from Baghdad to Mosul, Iraq during Operation Iraqi Freedom 06-08.

Tell us about your decision to begin a career in communications after your military career.

Some of it was driven out of necessity. I was looking for a job in the middle of the economic downturn and many in HR didn’t know quite what to make of my experience, so I had to focus on the experience that stood out the most clearly in my resume. Secondly, I enjoyed the challenge after finding my footing as a speechwriter. It wasn’t realistic experience in the sense that it was more about identifying which high-level opportunities the general would participate in, but it really gave me a taste for the critical need to tell stories at a high-level. The opportunity to work with a variety of organizations at an agency was also very appealing as well.

How has your experience as a veteran impacted your life? Your work at FleishmanHillard?

The different perspective the experience gave me has been useful. It can be challenging, and it certainly was early on as I was having to learn skills most in the industry were able to in college or internships on the fly, but I generally enjoy having a perspective that is informed by a slightly different experience than most of my colleagues.

What advice would you give to veterans who are looking to transition from a military career to communications?

I think my advice would be the same regardless of the field – network. I have yet to get a job by applying online. Some of that has to do with the fact that our experience in the military isn’t easy for many recruiters to translate, but much of it is because it’s the most effective way to do what aligns with your passions. The best way to get there is by meeting people and eventually getting in front of the right person at the right time who’s aware of the right opportunity.

Radcliffe during his time as a Tank Platoon leader during Operation Iraqi Freedom II in front of the Parade Grounds outside of Saddam Hussein’s main palace in Baghdad.

Why is celebrating unique perspectives and diversity important to you? To FleishmanHillard?

The reason I think my military experience has been beneficial is a pretty good example of why diversity is important. Our clients demand creativity and work they can’t do on their own. It certainly takes a team of very smart and capable people, but it also takes people who bring their different perspectives to the problem we’re trying to solve for them. It could be direct experience with a certain audience or even a nuanced way to execute something – but having homogenous teams leads to groupthink and stale ideas, which is a good way to lose clients.

How does FleishmanHillard allow you to be your authentic self?

The beauty of this firm is the latitude it gives you to chase after what you want to do. I’ve been able to do some fascinating work that may not be possible at other firms because I wouldn’t be in the right office or have the right title. Finding that work and even the potential to find that work is really what makes me excited to go to work every day – and I hope everyone at FleishmanHillard appreciates that because it’s simply not the reality everywhere in the industry.

Article

How to Communicate Effectively with China’s Investors: Three Striking Findings from a New FleishmanHillard Survey

November 6, 2019

China is an attractive proposition for global asset management firms. The market is set to have the world’s second-largest asset management industry by 2023, with continuing liberalizations offering the promise of more direct access for overseas firms in the coming years.

This possibility makes setting up shop in China and earning the attention of Chinese investors a matter of great urgency for global firms. The challenge is that this market – largely inaccessible to overseas players until very recently – is complex, unique and fast-changing.

A new FleishmanHillard report, “The Future of Asset Management in China,” explores this through the lens of investor expectations. Drawing on insights from 250 Chinese investment professionals, the report suggests that well-orchestrated strategic communications and reputation management are now as necessary to success in China’s financial services sector as the right licenses, resources and infrastructure. Three findings, in particular, may change the way foreign firms approach this market:

1. Credibility counts for more than performance

While investment returns are a priority for 64% of Chinese investors, brand credibility is cited by 74% as critical to asset manager selection. Furthermore, this far outweighed considerations about the nationality of origin of the investment services provider. Only 33% of investors said it was very important to them to choose an asset manager from China, nearly matching the percentage who said the same for a foreign asset manager (32%).

A further positive indicator for foreign fund managers is that 91% of respondents said they already invest in private fund products from wholly foreign-owned enterprises (WFOEs), despite these products having higher fees than local alternatives and being relatively new to the market. What’s more, 69% admitted that their trust in global brands was a factor in their decision to purchase an investment product from a WFOE or foreign-local joint venture instead of a local asset manager. These investors also saw foreign brands as offering better performance (72%) and unique strategies (68%).

This all suggests that foreign fund managers are facing a more level playing field in China than they may expect and that investors will choose a credible brand over one offering better returns. This highlights the importance of reputation equity for firms operating in mainland China.

2. Sustainable investing is coming to the fore

In line with global expectations, Chinese investors identified the most important traits in a fund manager as transparency in communications (60%), sophisticated risk management (60%) and transparent fee disclosure (58%). More surprisingly, environmental, social and governance (ESG) expertise was next on the list. It displaced commitment to investor education and local expansion, with 52% considering strong ESG product offerings very important and a total of 94% citing this as very or somewhat important.

As China’s leadership positions the nation as a global environmental champion for the future, this enthusiasm for ESG investing gives sophisticated international firms the opportunity to lead the conversation in this space based on their global expertise.

3. Multiple channels of communication matter

China’s professional investors and investment professionals favor a variety of information channels, with similar numbers preferring independent financial advisors (74%), financial media (68%), social media (67%) and websites (66%). This confirms that digital strategies need to be a core component of any communications effort in China, while also underscoring the enduring importance of person-to-person relationships and the support of trusted financial advisors.

This variety presents a challenge for foreign firms, which will need to master multiple and often unfamiliar channels to reach their intended audiences in mainland China.

With the announcement that China is removing foreign ownership limits on securities, futures and fund management firms in early 2020 – and the possibility that investment management WFOEs could obtain licenses to directly target the retail market – financial institutions with ambitions in China would be wise to do the work now to boost their brand recognition and reputation.

[vimeo id=”371397195″ aspect=”56.25″]

To learn more, please download FleishmanHillard’s “The Future of Asset Management in China” report here.

Article

CREATIVE COLLISION 2019: Sparking Shared Value

November 5, 2019

When: November 27, 2019, 9:00 a.m. – 6:00 p.m. HKT

Where: CGV Cinema, 15 Cheung Shun St., Hong Kong (11th floor, D2 Place TWO)

Register here

Rachel Catanach, president & senior partner, Greater China Hong Kong
Rachel Catanach

The inaugural CREATIVE COLLISION event will discuss how businesses can align purpose and profit to create shared value. Featuring seven interactive sessions, two parallel tracks and additional sessions, this unique conference will bring together visionaries in creating shared value. During the event, Hong Kong business, social innovation and public sector leaders will address the challenges of activating shared value and share empowering insight for attendees to incite action.

Rachel Catanach, president and senior partner, FleishmanHillard Greater China, will moderate a stakeholder simulation session outlining communications challenges. During the panel, speakers will discuss best practices for communicating corporate purpose to diverse stakeholder groups and provide tips for companies taking bold stances on divisive issues, while managing reputational risks.

View the full agenda here.

Article

FleishmanHillard’s Anne de Schweinitz Named to 2019 Health Influencer List

November 4, 2019

ST. LOUIS, November 4, 2019 — Anne de Schweinitz, global managing director, healthcare, FleishmanHillard has been named to the Health Influencer 50 2019 list. Presented by PRWeek and MM&M, the annual list recognizes professionals who transform the healthcare communications and marketing industry with their storytelling, creativity and counsel.

Anne de Schweinitz, global managing director, healthcare
Anne de Schweinitz

This marks de Schweinitz’s fourth consecutive selection to the Health Influencer 50 list. Beginning her healthcare career in an autopsy lab as a teenager, de Schweinitz is now an expert in biotechnology, patient advocacy and other health issues. She navigates the highly-regulated U.S. and European healthcare markets while providing expert counsel to clients.

This year, the list reflects the rise of celebrity health influencers and features many notable actors and athletes who have utilized social media platforms to discuss the importance of health and wellness.

Read about Anne de Schweinitz and the other influencers on the Health Influencer 50.