NetBase West Coast Tour
When: January 28, 2020 (San Francisco); January 29, 2020 (Seattle); January 30, 2020 (San Diego)
Where: San Francisco – Hotel Adagio, 550 Geary St, San Francisco, CA 94102; Seattle – Loews 1000 Hotel 1000 1st Ave, Seattle, WA 98104; San Diego – The Westgate Hotel 1055 2nd Ave, San Diego, CA 92101.
The NetBase West Coast Tour will discuss how brands can capitalize on artificial intelligence to drive business impact. Three speakers will share best practices to discover market and consumer insights with the power of technology.
Brian Mossop, a leader in FleishmanHillard’s Social and Innovation practice, will speak during the “Abandoning Vanity for Social Media Measurements with Real Business Value” session. Mossop will present four ways to use reliable, informative and impactful metrics to drive business results. With extensive expertise in social media analytics, Mossop will share how PR professionals can apply data analytics tools to a wide range of communications practices, including social crisis management and campaign tracking.
View the full agenda here.