The Next Foodie: How Two Consumer Groups Are Impacting the Food Industry
When: Wednesday, March 3, 11 a.m. CST
Register for the virtual event here.
In late 2018, research from FleishmanHillard’s Food, Agriculture and Beverage (FAB) sector uncovered “Gen Food” — food-forward and food-engaged consumers more connected by shared values that far outweighed their demographic differences.
While the latest FleishmanHillard TRUE Global Intelligence (TGI) research shows the “Gen Food” consumer group still has strong influence, there is a new foodie group with a greater focus on indulgence and escape that has emerged during the COVID-19 pandemic.
Join FleishmanHillard hosts, Kristie Sigler, North America FAB lead, and Paul Crispell, one of the U.S. TGI leaders, as they unveil and highlight the latest data. They will provide research, insights and thought-starters for food organizations wanting to authentically connect with these consumer groups.
Learn more about and register for the webinar here.