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Article

The Changing Landscape of Climate Change and Sustainability

August 31, 2021

This year’s Authenticity Gap study, The Power of Authenticity, found nearly two-thirds of consumers believe for a company to be more credible than its competitors, it must talk about its behavior and impact on society and the environment, and 73% believe CEOs should have an active voice to support and influence environmental issues and policy changes. It’s no longer enough to just share a company’s sustainability initiatives — it must be backed by purposeful, actionable progress.

Michael Hartt, senior partner and head of international affairs at FleishmanHillard United Kingdom, offers steps organizations can take to mitigate climate change and meet consumer expectations.

Read more about our consumer expectations Authenticity Gap research and view our interactive trend tool.

Article

FleishmanHillard Wins PRovoke Media’s 2021 Asia Pacific IN2 SABRE Award, Plus 16 Finalists Across Asia Pacific Consultancies of the Year, SABRE Awards and South Asia SABRE Awards

August 27, 2021

ST. LOUIS, August 27, 2021 – FleishmanHillard received recognition for outstanding client work at PRovoke Media’s 2021 Asia Pacific IN2 SABRE Awards, which recognizes excellence in multimedia content creation. The global agency also earned four shortlist nominations at the 2021 Asia Pacific Consultancies of the Year awards, in addition to 12 total finalist nods at the 2021 Asia Pacific SABRE Awards and the 2021 South Asia SABRE Awards.

FleishmanHillard India received an Asia Pacific IN2 SABRE Award in the Digital and Print Media category for its campaign, “Making India Know Proteins ‘Soy’ Much Better” on behalf of client Right to Protein, promoting the health benefits of a protein-rich diet. 

The agency also received shortlist honors at this year’s Asia Pacific Consultancies of the Year awards based on an extensive research process involving more than 125 submissions and meetings with agency leaders across Asia Pacific. FleishmanHillard is a finalist for Asia Pacific Regional Consultancy of the Year (Large), Greater China Consultancy of the Year, North Asia Consultancy of the Year and Asia Pacific Healthcare Consultancy of the Year.

Additionally, the agency earned seven shortlist nods for campaigns on behalf of clients at the 2021 Asia Pacific SABRE Awards, which recognize superior achievement in branding, reputation and engagement, including:

  • Corning Gorilla Glass with FleishmanHillard China, “Corning Gorilla Glass Tougher Together Photographic Campaign” (Chemicals & Industrials)
  • Dash Living with FleishmanHillard Hong Kong, “Elevating Dash Living as the leading player in the co-living sector” (Real Estate & Construction)
  • Free a Girl with FleishmanHillard India, “Voice for Justice” (Not-For-Profit Organizations)
  • Merlin Entertainments with BlueCurrent Hong Kong, “Legoland® Discovery Centre: Building a Brighter Hong Kong” (Product Media Relations (consumer media))
  • PwC with FleishmanHillard China, “2020 PwC CIIE Communications” (Professional Service Firms) 

Winners will be announced at the Asia Pacific SABRE awards ceremony on September 15.

Furthermore, FleishmanHillard India earned five finalist nods at the 2021 South Asia SABRE Awards. The awards ceremony will be held on September 8.

View the complete list of Asia Pacific IN2 SABRE Awards winners, Asia Pacific Consultancies of the Year finalists, Asia Pacific SABRE Awards finalists and South Asia SABRE Awards shortlists on PRovoke Media. 

Article

Communicating during a cyber attack

August 26, 2021

Tune in to director, Hannah Cambridge on a new episode of global law firm Kennedys acclaimed Kennedys Cyber Sounds podcast sharing hints and tips for organisations when communicating during a cyber attack. Listen here: (42 mins) Also available to listen and subscribe on: Apple Podcasts | Google Podcasts | Spotify | CastBox | Deezer Contact […]

The post Communicating during a cyber attack appeared first on United Kingdom.

Article

Toward Tangible Change: The Power of Campaigning for Modern Sports Activists

“Everything,” as the German novelist Thomas Mann observed, “is politics”. Sport in particular, with its enormous appeal across borders, cultures and classes, combined with the truly global reach of its showpiece events, is a very effective and oft-deployed diplomatic tool. As an industry or career, it is also intensely meritocratic. […]

The post Toward tangible change: the power of campaigning for modern sports activists appeared first on United Kingdom.

Article

Ten Lessons We Learned Interning with FleishmanHillard’s Talent + Transformation Team

August 25, 2021

As September quickly approaches, so too does the end of the Summer 2021 internship program at FleishmanHillard in St. Louis. The close of any chapter tends to prompt reflection on lessons learned and goals accomplished — and this summer is no exception. Below, Meghan Lally and Molly Kostka, members of FleishmanHillard in St. Louis’ 2021 Summer internship program, touch on lessons learned during their time as interns on the agency’s Talent + Transformation team. 

Meghan’s Lessons Learned

Branding Truly Comes From the Inside Out

As a current MBA candidate, one of the first lessons I learned in my brand strategy course was branding begins internally. If a company’s employees are not aligned on the same mission, purpose or business objectives, a cohesive brand cannot manifest externally. In this internship, I’ve seen the importance communication plays in driving employees’ understanding of and commitment to a brand. Contributing to programs focused on driving awareness and advocacy of brands has been both highly educational and rewarding.

Understanding How a Business Functions Is Crucial

In my previous job, I was a lifestyle journalist. One of my goals this summer was to understand how my two paths could merge into one career, while also bringing what I’ve learned in the MBA classroom to life. Working with the Talent + Transformation team did just that by providing a unique peek into various companies. I helped write intranet articles, supported communications for change management projects and served as a project manager for corporate transformations. I not only saw how businesses work at all stages of the game; I also gained a deep understanding of how communication impacts and facilitates each phase.

Brand Voice Matters

As a journalist, I wrote for several publications, which taught me how to vary voice and style by audience. I further refined this ability working on the Talent + Transformation team. I became an agile writer by learning to transition from brand to brand in a matter of hours and use unique perspectives and voices. 

Listening Is an Invaluable Skill

A common responsibility for interns is note taking during meetings. As a journalist who interviewed subjects, you would think I had this down, but soon into this internship I realized I must have been dependent on my trusty recorder. By taking this crutch away and relying only on my ears, I polished a skill crucial in any stage of your career, and subsequently began more effectively digesting volumes of new information. 

Lack of Self-Trust Can Derail Progress

I’ve always been a perfectionist, but, at times, to an unproductive level where I hinder my own progress. In an agency setting, a finite amount of time is given to complete each project, as practitioners must be responsible stewards of their client’s resources, delivering quality work on time and on budget. In previous roles, I would spend hours reflecting on each piece I wrote. In an agency setting, I was pushed to think quickly, write smartly and trust when it was time to send my work to a colleague, it was just as good — if not better —than if I’d spent hours contemplating seemingly inconsequential changes. 

Molly’s Lessons Learned

Internal Communications Shapes a Business

During my internship, I learned internal communications plays a critical role in shaping business performance. First and foremost, it aligns employees to – and engages them in – advancing an organization’s business priorities. It can provide a vehicle for aggregating and reporting out employee feedback, sharing recognition, delivering essential business updates, fostering a strong culture and much more. I learned that to align employees, drive business forward and improve overall workplace experience, an employer must prioritize internal communications. 

Research Fuels Decisions

Working for a global public relations firm, you need to understand what’s happening in the world. As a result, I learned the great value of research and the important role it plays in informing decisions. During my internship, I had the opportunity to flex my research skills by conducting audits and analyses on businesses, industries, communications best practices, employee engagement tactics and more. In some form, every project I worked on included research.

Asking Questions Is OK. In fact, It’s Encouraged!

To me, perfect is always the goal. I feel a rush after submitting an assignment knowing that, in my eyes, it was perfect. However, that assignment may not be perfect — and I’ve learned that’s OK. Before my internship, I wanted to understand everything right away. I quickly understood that wasn’t going to happen. It has taken some time, but I’ve learned to better educate myself, so I don’t make the same mistakes twice. How did I do this? By asking questions. Questions that clarified assignment directions, allowed me to collect new ideas and ways of thinking, helped me learn more about the industry, the agency and more. I’ve realized there’s beauty in both the path to perfection and the final product. 

Being Open Minded Is Key in an Agency

In every way, being open minded has been crucial in this internship. In an agency, each day looks different. Being open minded and willing to problem solve has provided me opportunities to build new relationships and refine new skills. Plus, tackling new assignments has taught me the importance of project management and organization — and establishing processes that keep me on track. Something as simple as writing a daily to-do list has allowed me to maintain my workload and stay connected with colleagues — all while continuing to pursue unexplored projects and interests. 

Being a Team Player Benefits Everyone

Growing up playing sports, I experienced the joy of teamwork. During my internship, I learned working in a professional setting is similar. Completing a task that benefits the group has been extremely rewarding. Knowing my work helps a colleague and client is exhilarating. I’ve truly enjoyed collaborating with my colleagues — and I’ve experienced firsthand that developing relationships and a collaborative culture is key to success in the workplace.  

One final suggestion for anyone thinking about applying for an internship at FleishmanHillard – do it. And if you need more reasons why, check out the agency’s upcoming internship programs in St. Louis and around the world here

Article

PRWeek DE&I Communications: Driving Change

August 20, 2021

When: Tuesday, September 21, 2021, 12:00 p.m. EDT

Where: Online Event

Register for the PRWeek virtual DE&I event here.

As racial and economic injustice remain prevalent throughout society, communicators play a critical role in reshaping the DE&I landscape.

This PRWeek event, sponsored by FleishmanHillard and the agency’s True MOSAIC practice, will bring together counselors with diverse professional expertise to discuss the current and future state of DE&I in the PR industry and more.

John Saunders, FleishmanHillard’s president and CEO, will begin the event with opening remarks.    

Communicators are change agents

FleishmanHillard’s Adrianne Smith, chief diversity and inclusion officer, will join Soon Mee Kim, global diversity, equity and inclusion officer at Omnicom Public Relations Group; Leslie Gordon, director, DEI communications at The Walt Disney Company (client) and Sharon Watson, svp, brand marketing, communications and corporate relations department at Easterseals, to discuss the key role of PR professionals in advancing DE&I initiatives and advocating for diverse representation within their organizations and beyond.

Bringing people along for the DE&I journey

Leela Stake, FleishmanHillard’s svp and senior partner, True MOSAIC global practice co-lead, will join Rochelle Ford, dean of the School of Communications and professor of strategic communications at Elon University; Rich Ferraro, CCO at GLAAD and Gideon Fidelzeid, managing editor at PRWeek. Together they will explore how to drive tangible change within organizations and provide best practices for making every employee feel included as companies pursue their DE&I journey.

The Future is Now

FleishmanHillard’s Adiya Mobley, svp and partner, True MOSAIC co-lead; Caleb Dawkins, junior art director, and Natalie Schmickley, Alfred Fleishman Diversity Fellow, will be joined by Daisy Jimenez, assistant manager, diversity, equity & inclusion comms at General Motors (client), to discuss how companies can strive to become reflective of today’s diverse world and how the younger generations are influencing brands to increase their DE&I efforts.

Fireside chat: Staying the Course

FleishmanHillard’s J.J. Carter, global COO; president, Americas, will moderate this conversation with Lizanne Vaughan, interim chief HR officer at Getty Images and Keyla Cabret-Lewis, director of diversity, equity and inclusion at Aflac. Together, they will discuss how organizations can continue their DE&I efforts in to the future and the responsibility of PR leaders in advancing these efforts.

Learn more and register for the event here.

Article

FleishmanHillard Names Michael Rinaman Managing Director, TRUE Global Intelligence in Asia Pacific

August 19, 2021

ST. LOUIS, August 19, 2021 — FleishmanHillard today announced the appointment of global analytics head Michael Rinaman to a new additional role of managing director, Asia Pacific (APAC), for TRUE Global Intelligence (TGI), the agency’s award-winning research and analytics practice.

Moving from New York to Hong Kong for the position, he will be responsible for shaping strategy and overseeing TGI’s expansion in the APAC region. While building out teams and capabilities, Rinaman will continue to provide senior counsel to many of the agency’s largest network clients that are investing heavily in research-based communications programming deeply rooted in end-to-end analytics. He will report to Lynne Anne Davis, Asia Pacific president and senior partner for FleishmanHillard and Omnicom PR Group.

“Two major drivers for FleishmanHillard’s significant growth are well-managed global client relationships and the ever-increasing mandate for insights and intelligence at the core of every solution. That demand is intensified in Asia Pacific due to its wide variety of fast-evolving markets with distinctly different cultures and attitudes,” said Davis. “Michael is a powerhouse when it comes to research strategy that truly reaches, connects and motivates an audience. His innate curiosity and affinity for adventure made this move to the APAC frontier to lead next-gen global TGI growth a natural fit for Michael. We are thrilled to welcome him to the region.”

“Michael has been a standout member of our TGI practice for several years, building teams across geographies and bringing new offerings to our clients, including an audience-centric media mapping tool for earned media and a predictive tracker of industry sentiment during the pandemic,” said Natasha Kennedy, TGI global managing director and senior partner. “We’re excited to have him providing his global viewpoint from an Asia vantage point, which is increasingly crucial to our clients and our business worldwide.”

Rinaman joined FleishmanHillard in 2018 and has led measurement and client experience for its TGI practice globally. His focus is on developing integrated, outcome-focused measurement across earned, paid, owned and shared media, measuring impacts upon reputation among diverse audiences. Rinaman works to implement best practices in research and measurement for his clients, providing both quantitative and qualitative assessments of performance across communications and marketing activities. Before joining FleishmanHillard, Rinaman was director, global analytics, for Hill & Knowlton Strategies. He has also held positions with Edelman Data & Intelligence and Cision.

Recent additions to the agency’s TGI team in APAC include Kye Kim, research director, who joined in June 2021, based in Seoul. She brings experience from Guidepoint Expert Network Service, Thomson Reuters (Intellectual Property & Science) and Nielsen to advise global network clients headquartered in South Korea as well as multinationals operating there. In addition, TGI Research Specialist Vasudha Agarwal has relocated from the U.S. to India where she continues to serve global network clients from her base in Kolkata. 


About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.

About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.

Article

FleishmanHillard and Omnicom Agencies Support the International Paralympic Committee Launch of #WeThe15

FleishmanHillard, Porter Novelli and Portland have teamed up with the International Paralympic Committee (IPC) and adam&eveDDB to launch a global integrated campaign that sets out to become the world’s biggest human rights movement for persons with disabilities. […]

The post FleishmanHillard and Omnicom agencies support the International Paralympic Committee launch of #WeThe15 appeared first on United Kingdom.

Article

FleishmanHillard Knows Purpose — Earns Agency of the Year and Client Shortlists at 2021 PRWeek Purpose Awards

August 18, 2021

ST. LOUIS, August 18, 2021 – FleishmanHillard has been named a finalist for agency accomplishments and notable client work at this year’s Purpose Awards, presented by PRWeek. The global public relations and marketing firm earned shortlist nominations for Agency of the Year, in addition for work on behalf of client, Krispy Kreme. 

The PRWeek Purpose Awards highlight brands, companies and agencies that utilize communication and creative ideas as powerful tools to inspire meaningful change and drive initiatives.

  • FleishmanHillard (Agency of the Year)
  • Krispy Kreme, “Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations” (Best Health)

Winners will be announced during the ceremony on October 13.

View the full list of finalists on PRWeek.

Article

FleishmanHillard Recognized on PRNews Agency Elite Top 100 List 2022

August 17, 2021

ST. LOUIS, August 17, 2021 – FleishmanHillard has been named to the PRNews Agency Elite Top 100 list for the second year in a row. This list honors the most innovative PR and communications agencies in the business.

FleishmanHillard earned recognition for its True MOSAIC practice and DE&I communication tools, and its transformative Creative expertise.

Agencies are evaluated based on specific criteria regarding agency products, services and expertise.

The Top 100 agencies were revealed during PRNews’ Virtual Summit on August 17.

Learn more about the Agency Elite Top 100 list here.