How Healthcare Companies Can Manage the New Consumer Expectations
The healthcare industry has been catapulted to the forefront of consumers’ minds amid the COVID-19 pandemic. From healthcare innovation to medical advancements, consumer expectations of the industry are at an all-time high.
According to this year’s Authenticity Gap study, The Power of Authenticity, more than half of consumers say access to affordable and quality healthcare is a major priority, and 65% believe CEOs should take action to influence health policy.
Anne de Schweinitz, global managing director, healthcare, explains how the pandemic has shed light on societal inequalities, the need for affordable and quality access in healthcare for all, and how healthcare companies can manage consumer expectations.