FleishmanHillard Names Michael Rinaman Managing Director, TRUE Global Intelligence in Asia Pacific
Moving from New York to Hong Kong for the position, he will be responsible for shaping strategy and overseeing TGI’s expansion in the APAC region. While building out teams and capabilities, Rinaman will continue to provide senior counsel to many of the agency’s largest network clients that are investing heavily in research-based communications programming deeply rooted in end-to-end analytics. He will report to Lynne Anne Davis, Asia Pacific president and senior partner for FleishmanHillard and Omnicom PR Group.
“Two major drivers for FleishmanHillard’s significant growth are well-managed global client relationships and the ever-increasing mandate for insights and intelligence at the core of every solution. That demand is intensified in Asia Pacific due to its wide variety of fast-evolving markets with distinctly different cultures and attitudes,” said Davis. “Michael is a powerhouse when it comes to research strategy that truly reaches, connects and motivates an audience. His innate curiosity and affinity for adventure made this move to the APAC frontier to lead next-gen global TGI growth a natural fit for Michael. We are thrilled to welcome him to the region.”
“Michael has been a standout member of our TGI practice for several years, building teams across geographies and bringing new offerings to our clients, including an audience-centric media mapping tool for earned media and a predictive tracker of industry sentiment during the pandemic,” said Natasha Kennedy, TGI global managing director and senior partner. “We’re excited to have him providing his global viewpoint from an Asia vantage point, which is increasingly crucial to our clients and our business worldwide.”
Rinaman joined FleishmanHillard in 2018 and has led measurement and client experience for its TGI practice globally. His focus is on developing integrated, outcome-focused measurement across earned, paid, owned and shared media, measuring impacts upon reputation among diverse audiences. Rinaman works to implement best practices in research and measurement for his clients, providing both quantitative and qualitative assessments of performance across communications and marketing activities. Before joining FleishmanHillard, Rinaman was director, global analytics, for Hill & Knowlton Strategies. He has also held positions with Edelman Data & Intelligence and Cision.
Recent additions to the agency’s TGI team in APAC include Kye Kim, research director, who joined in June 2021, based in Seoul. She brings experience from Guidepoint Expert Network Service, Thomson Reuters (Intellectual Property & Science) and Nielsen to advise global network clients headquartered in South Korea as well as multinationals operating there. In addition, TGI Research Specialist Vasudha Agarwal has relocated from the U.S. to India where she continues to serve global network clients from her base in Kolkata.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.