FleishmanHillard Appoints Rachel Catanach General Manager of New York, Ephraim Cohen Global Managing Director, Media + Platforms
“Our operations are thriving thanks to our relentless focus on creating the best experience for clients and our employees,” said J.J. Carter, global COO and Americas president, FleishmanHillard. “These appointments will continue to strengthen our position as the leading agency for global campaigns built on media strategies that deliver business results. New York is an established hub for global clients, and Rachel’s cross-market experience will bring additional expertise to the leading brands we represent, while our Media + Platforms core service will continue to grow as one of our agency’s key offerings under Ephraim’s leadership.”
In her new role, Catanach will be responsible for the operations, strategy and growth of FleishmanHillard’s New York office. She’ll be moving to New York from Hong Kong where she has served as the agency’s president of Greater China for the past five years, and as the managing director of the Hong Kong office for nine years. She also serves on FleishmanHillard’s global leadership Cabinet. In addition to her experience in business operations and developing colleagues, Catanach has expertise in global brand building, corporate and financial communications, issues and reputation management and strategic events. Under her leadership, the firm’s Greater China operations were named 2020 PRovoke Media Greater China Agency of the Year and 2020 Public Affairs Asia Multi-market Agency of the Year. She is the former Chair of Public Relations Hong Kong and is a regular industry commentator.
A founding member of the global Media + Platforms practice two years ago, which integrates earned media, editorial, social and digital capabilities, Cohen will continue building out the talent base and global offerings. In partnership with the agency’s TRUE Global Intelligence practice, Cohen will also expand the agency’s data transformation strategy, designed to increase the business impact of campaigns by putting the power of advanced data tools directly into the hands of all communications counselors. Cohen is taking the role after leading FleishmanHillard’s New York office since 2015, establishing the office as a growth driver and global client leadership hub across four key sectors – Financial and Professional Services, Technology, Healthcare and Consumer. Cohen joined FleishmanHillard in 2014 to lead social and digital for the firm’s eastern region before being appointed General Manager of FleishmanHillard NY.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020 Campaign Global PR Agency of the Year, 2019 PRWeek U.S. Outstanding Large Agency; 2019 Holmes Report North America Large Agency of the Year; ICCO Network of the Year – Americas 2017-2020; PRovoke Media Greater China Consultancy of the Year 2020; PRWeek UK Best Places to Work 2020; Human Rights Campaign Best Places to Work for LGBTQ Equality 2018-2020; and NAFE’s “Top Companies for Executive Women” 2010-2020. The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has 80 offices in more than 30 countries, plus affiliates in 50 countries.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, global health strategy and corporate social responsibility. It encompasses more than 6,300 public relations professionals in more than 370 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group delivers for clients through a relentless focus on talent, continuous pursuit of innovation and a culture steeped in collaboration. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.