Brand Marketing

Brand Marketing

Brand Marketing  Contact Us

Brand Marketing

The mission: Create transformative outcomes for brands. The method: Harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal...

The mission: Create transformative outcomes for brands. The method: Harness the power of insights and creativity to develop a magnetic idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences. In today’s marketplace, ideas matter more than ever – ideas that audiences see as their own, which can be authentically expressed through a brand. The goal of brand marketing has been to recognize these opportunities and create a collaborative endeavor with the customer. Only when a brand taps into these opportunities do we see the kind of engagement that can create positive momentum in the marketplace and truly be transformative to the three areas most important to brands: launching products and services; repositioning themselves to create opportunity; and growing/expanding their positions of leadership.

What We Do

Audience-Specific Marketing

Whether it’s women, moms, Hispanics and other multicultural audiences, LGBT, young adults, affluent lifestyles, or any other group, FleishmanHillard’s audience-centric focus provides the tools to understand stakeholder behavior and trends. Insights-based marketing campaigns create authentic engagement and deliver the “wow” experiences that build brand loyalty.

Celebrity & Influencer Alignment

FleishmanHillard’s full-service talent recommendation and acquisition services create true connections between brands and celebrities. Using our CelebFluence Scores, we assess celebrity appeal and create a concise overview of a talent’s influence on a target audience. In addition, we reach innovators and early adopters who drive trends in music, entertainment, lifestyle, fashion and media. And we help clients develop brand personas that align with a target group of opinion leaders.

Integrated Marketing

Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent company (Omnicom Group) and with outside partners.

Shared Purposed and CSR Initiatives

Consumers expect brands to leverage their resources, spending and influence for social good, so FleishmanHillard’s STAR process evaluates and indexes current or potential partners across four major categories: Synergy, Touch, Assets and Reach. The STAR process is designed for collaborative efforts to raise awareness, educate and promote socially beneficial behaviors, providing a construct for ranking and indexing key attributes and assets of partners to create or inform more productive partnerships.

Sponsorships

Across consumer lifestyle, entertainment, sports, social platforms or media organizations, we help organizations secure strategic sponsorships and alliances, using pre-established criteria and objectives to find a brand’s best correlation. This process evaluates brand assets alongside the assets of the partnering entity to create a customized relationship that advances a brand’s goals.

Strategic Partnerships and Experiential Marketing

Across consumer lifestyle, entertainment, sports, social platforms or media organizations, we help organizations secure strategic sponsorships and alliances, using pre-established criteria and objectives to find a brand’s best correlation. This process evaluates brand assets alongside the assets of the partnering entity to create a customized relationship that advances a brand’s goals.

Transmedia Programs

With unique creative capabilities, our ideas find expression in a multitude of mediums, from social posts to experiential activation, from six-second videos to full television spots. We extend the value and reach of these efforts by deploying influencers who amplify and credential our efforts.

Who We Are


Brand Marketing
  • Telling a Complete Brand Story

    Mandy Levings

    December 11, 2019

    Mandy Levings Brands often struggle to tell a complete story. It’s even more challenging to tell a story that inspires consumers to sit up and listen – let alone act or change behavior as a result of said story. Does a brand tell a story about our products and services or a story about its heart and...

  • A Solution to the Retail Apocalypse?

    Tina Manzo

    December 1, 2019

    Tina Manzo With the so-called “retail apocalypse” upon us, it is no surprise the retail industry now considers joining in on societal issues as a major tool to win over conscientious consumers. When it comes to taking a stand, most brands that choose a side are commonly looked at as brave, bold and more connected to customers’...

  • New Rules to Rule the Holiday Season

    Brittany Melvin

    October 29, 2019

    Brittany Melvin Pumpkins might still be on shelves, but holiday deals are already dropping for many of the nation’s top retailers. Compared to 2018, this year brings six fewer days between Thanksgiving and Christmas. A shorter shopping season, combined with always-on online retail and year-round deal days, means consumers are holiday shopping NOW, and brands are getting...

  • How Do Brands Win the Hearts and Minds of Consumers in a New Space?

    Candace Peterson

    October 7, 2019

    Candace Peterson For a brand to enter a new space, it needs to set itself apart from the competition. Historically, this might have meant a pizza company with faster delivery. Or, a new brand of gum with flavor that lasts five times longer. Seems simple enough, right? But, what happens when the attributes today’s consumers really care...

  • Focused on Products and Services? You’re Only Half Right 

    Paul Vosloo

    September 27, 2019

    Paul Vosloo The relationship between corporate brands and customers has changed dramatically over the past decade. Today’s audiences are no longer just passive consumers. They want to be part of the conversation — and are increasingly vocal in their expectation that businesses take a stand on social issues. They want to buy from, and work for, companies...

  • Are Companies Overlooking "Forgotten Issues"?

    Alexa Waltz

    September 4, 2019

    Alexa Waltz Consumers today are making purchasing decisions on more than just the customer or product benefits, also weighing aspects like what a company is doing for society and its environmental impact. Brands are increasingly aware of the expectation and supporting causes that they may not have touched 30 years ago. But taking a stand isn’t easy,...

  • Five Retail Trends Making the Grade for Back-to-School Shopping

    Mandy Levings

    August 19, 2019

    Mandy Levings Retailers are expecting record spending at the start of the 2019 school year given the nation’s growing economy. The National Retail Federation reports that total spending between K-12 and college shoppers is predicted to reach $80.7 billion. So, who is buying what? Gen Z is spending more of their own money on back-to-school shopping. Rather...

  • Brands Are Couch Surfing Their Way Into The Screens Of Consumers – Here’s Why

    Pritni Sandhu

    August 9, 2019

    Pritni Sandhu Tomorrow, many consumers will be taking advantage of National Lazy Day. Couches will be surfed and screens – this includes phones, tablets and TVs – will be lit up. For brands, this means more opportunities for exposure, higher engagement and awareness in consumers’ homes, as more and more individuals opt for In Your Home (IYH)...

  • Marketing to Mom at Mother’s Day

    Liz Hawks

    May 10, 2019

    Liz Hawks Mother’s Day is upon us and it’s a big deal not just for moms, but brands as well. In fact, consumers spend $8B more at Mother’s Day than Father’s Day. But, if Mom is supposed to be queen of the day lavished with attention and gifts, why is Mom herself the recipient of so many...

  • One-to-One Empowerment

    Candace Peterson

    June 22, 2018

    Candace Peterson As my Cannes Lions experience draws to a close on the last day of the Festival, I feel quite like I just consumed a magical creative elixir that’s now coursing through my veins. And, no, I’m not referring to the rosé. Unlike my daily industry news feeds that keep me apprised of the best brand...

  • A World Cup without the United States, but Not Without American Fans

    Jorge Diaz de Villegas

    March 20, 2018

    Jorge Diaz de Villegas The U.S. Men’s National Team (client) suffered a surprising and disappointing exit last fall in the 2018 FIFA World Cup qualifying tournament, but just because the U.S. won’t be fielding a team on the world’s grandest soccer stage, it doesn’t mean there won’t be plenty of fans in our country following the competition. Marketers should...

  • Gen Z: The Next Big Things

    Bailey Neal

    August 10, 2017

    Bailey Neal This is not a post about Millennials. Marketers have been up to their ears in information and data about Millennial habits and behaviors, but Gen Z is reaching adulthood, and we need to catch up. In that spirit, we gathered a group of FH Dallas’ own Gen Zers, ranging in age from 4 to 16....

  • Play It Again

    Bailey Neal

    April 17, 2017

    Bailey Neal Five things brands can learn from anniversary concerts By now we know that nostalgic Millennials are practically starving for anything that makes them remember their personal days of old – a quick Buzzfeed search can easily lead to hours of looking at things that “only 90s kids will remember.” I recently reveled in a little...

  • Sports at the Speed of Social: Key Takeaways

    Steve Hickok

    November 3, 2014

    Steve Hickok Last week, FleishmanHillard hosted a panel discussion for a packed room at the 2014 Holmes Global PR Summit on the topic of “Sports at the Speed of Social.” Arguably, no industry has been more impacted by the explosion, and constant evolution, of social media than the world of sports. Moderated by FleishmanHillard's Mitch Germann, alongside...

  • If an illegal immigrant isn't counted, is she there?

    Jorge Diaz de Villegas

    February 5, 2010

    Jorge Diaz de Villegas This past week, the top two Republican candidates vying for the Senate seat Mel Martinez will be vacating, engaged in a war of words over whether the Census should count illegal immigrants in its tally of the US population. The pragmatist, Charlie Christ, looked at the issue from the point of view of his current...

  • Could This Be the Beginning of a Tectonic Media Shift?

    Jorge Diaz de Villegas

    March 18, 2008

    Jorge Diaz de Villegas And I thought I would never see the day - but times do change. The Miami Herald reported this morning that Telemundo and Televisa have reached a 10-year agreement to have Televisa distribute Telemundo programming in Mexico. The deal itself probably won’t have a major immediate effect on the US media market, but combined with...

  • Confianza: Hispanic Trust Pulse Study

    Jorge Diaz de Villegas

    February 7, 2008

    Jorge Diaz de Villegas Most every day my colleagues at FH Hispania are engaged in delivering information and messages to the Hispanic public, usually through the filter of media or other third-parties. Today, we unveil the results of Confianza: Hispanic Trust Pulse, a study our agency conducted that delves into the topics that are most important to U.S. Hispanics...

  • Does the Future of Soccer in the US Have Latin Flavor?

    Jorge Diaz de Villegas

    December 3, 2007

    Jorge Diaz de Villegas David Beckham arrived in the MLS this past summer with much hoopla and hopes of drawing in fans that will finally propel professional soccer to the upper tier of sports in the United States. But, with much less fanfare, several developments in recent months point to Latin American players taking on a more significant role...

  • "Dallas" with a Mojito Twist

    Jorge Diaz de Villegas

    September 24, 2007

    Jorge Diaz de Villegas On my flight back from Santo Domingo I caught a special viewing of the first episode of the new CBS series Cane, which stars Jimmy Smits as the adopted son of a Cuban family that grows sugar in Florida and produces a popular rum. Suffice it to say that in an era when reality TV...

  • A Sign of a Maturing Market

    Jorge Diaz de Villegas

    September 6, 2007

    Jorge Diaz de Villegas The announcement last week that Nielsen is doing away with its Hispanic sample and will now measure Hispanic TV viewership from its general market People Meter sample is a sign of the maturation of not only the Hispanic market but also of Hispanic viewers. It used to be that we needed a separate measuring sample...

  • Relevant Cultural Touchpoints Present Unique Business Opportunity

    Jorge Diaz de Villegas

    August 15, 2007

    Jorge Diaz de Villegas Quinceañera celebrations, the balls in which 15-year-old girls are presented into society as a transition to adulthood and marriage, are a long-standing tradition in Latin America that has been transplanted to the U.S. by Hispanic immigrants. Families are known to pour thousands of dollars into fancy parties, dresses and other accoutrements that are outdone only...

  • The Staffing Challenge

    Jorge Diaz de Villegas

    July 18, 2007

    Jorge Diaz de Villegas As is often the case, FH Hispania is looking to fill an account staff position in one of our offices. So I took the opportunity to browse through the job postings on Monster.com and LatPro.com and came across no less than fifteen job openings for PR account persons at various advertising and public relations agencies...

Most Recent

  • Telling a Complete Brand Story

  • A Solution to the Retail Apocalypse?

  • New Rules to Rule the Holiday Season

  • How Do Brands Win the Hearts and Minds of Consumers in a New Space?

  • Focused on Products and Services? You’re Only Half Right 

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