Food and Beverage Companies – Are We Doing It Wrong?
October 15, 2019
In the food and beverage industry, it’s no surprise that better value is the No. 1 consumer expectation and makes up almost one quarter of all expectations within the industry. But as companies have been chasing new ways to deliver more for less, have they missed a critical opportunity to authentically engage today’s customer? New findings reveal an increased opportunity for food and beverage industry...
Walking the Floor: 3 Observations from the National Restaurant Association 2019 Show
May 30, 2019
At any industry trade show, there is usually a focus on the future. What’s next, what’s coming, what consumers will want on the horizon. And the show floor is a great place to see that; as the wise person once said, the future is here, it’s just not yet evenly distributed. So, it was at...
Leading Food and Nutrition Professionals Tackle Food Waste
March 28, 2019
FleishmanHillard’s Chicago office recently hosted a group of food and nutrition professionals – including clients, industry leaders and agency partners – to discuss how brands can make an impact reducing food waste. This discussion was the first of a set of meetings we are hosting to spotlight FleishmanHillard’s GenFood report, which was conducted by FleishmanHillard's TRUE Global Intelligence practice and surveyed more...
Focusing Companies on Supply Chain Accountability
February 20, 2019
Well-funded environmentalists take a page from hedge fund playbooks, with meat in their crosshairs Activist groups pushing to further reduce greenhouse gas emissions, water use and meat consumption have initiated a new strategy and enlisted new allies in their quest. Partnering with doctors, academics and investors who control trillions of dollars, activists have set their...
November 12, 2018
reThink Food was not just the name of a conference held last week at the Culinary Institute of America, it was also the challenge I and the other 200 attendees accepted. Thought leaders in food, technology, design and behavior explored how big data, robotics, agriculture and culinary strategy are radically changing food markets, systems and...
Pink Lettuce, Golden Berries and Cauliflower Rice
July 13, 2018
Raise your hand if the first question your mom always asks is, “Did you eat?” closely followed by “Was it delicious?" If so, you’re one of us. Welcome to FH FAB (Food Agribusiness and Beverage) - 150+ food scientists, grown-up farm kids, nutritionists skeptical about keto, and brand marketers crossing 80 cities and 30 countries....
On the Menu in 2015: Building Your Brand Through Menu Labeling
January 2, 2015
Just before the highest calorie intake day of the year, the Food and Drug Administration announced the final rules for menu labeling the day before Thanksgiving. Part of the 2010 Affordable Care Act, these regulations will require calories and other key nutrition facts be shared in restaurants and similar retail food establishments if they are...
Thoughts on Today’s Food Marketing Landscape (Part Two)
October 1, 2014
In a recent post, we shared the first half of a dozen select insights about the U.S. food marketplace that FleishmanHillard’s food and agribusiness experts arrived at by reviewing published research and sharing our own personal and professional experiences. In this post, we are passing along the remaining six observations we believe should be taken...
Menu Labeling: Building a Strategy for Implementation
September 8, 2014
Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful and expensive exercise A great opportunity to develop a business-driving nutrition communications strategy that will...
Thoughts on Today's Food Marketing Landscape
August 21, 2014
Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research, personal conversations, and professional experience. In this post, we are sharing six of those observations...