Food, Agriculture & Beverage

Food, Agriculture & Beverage

Food, Agriculture & Beverage  Contact Us

Food, Agriculture & Beverage

Food is love. It unites us and brings a smile with the welcome command: “Let’s eat.” Perhaps it should be no surprise that issues related to food and how it gets to our plates are some of the most emotionally charged and passionately debated of our time. Nutrition. Public health. Hunger. Obesity. Safety. Sustainability. Organics. Biotechnology. Food waste. Water. Navigating...

Food is love. It unites us and brings a smile with the welcome command: “Let’s eat.” Perhaps it should be no surprise that issues related to food and how it gets to our plates are some of the most emotionally charged and passionately debated of our time. Nutrition. Public health. Hunger. Obesity. Safety. Sustainability. Organics. Biotechnology. Food waste. Water. Navigating these topics – and many more – is often the reality of working in the world of food, beverage and agribusiness today. Our team works at the crossroad of food “romance” and reality. From inspiration to issues, we partner with our food, beverage and agribusiness clients to make the most of their opportunities and to help address their challenges – from farm to fork.

What We Do

Food & Agribusiness Issues Management

FleishmanHillard works with organizations across the industry — producers, marketers, retailers, restaurants, food service companies — to navigate trends, standards, regulations, and the expectations of consumers and industry watchdogs. Our global team helps shape and convey accurate and credible messages to any question that shoppers, advocacy groups or regulators might have.

Nutrition Communications

FleishmanHillard’s experts help deliver nutrition messages that educate and change behaviors — to both consumers and RDs. Members of our team serve in leadership positions within the Academy of Nutrition and Dietetics' dietary practice groups, speak at key events, and develop tailored proprietary programs. And in the U.S., we work daily with media dietitians to better educate shoppers.

Social Media Campaigns

Food is one of the content kings of the Internet, so the “content kitchen” never closes. And in a constantly changing online world, FleishmanHillard’s social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels.

Industry & Trade Relations

Food and agribusiness clients need to effectively communicate with farmers, growers, processors, importers, exporters, retailers and other key influencers. Whether through direct communications or trade media relations, FleishmanHillard’s experts focus on clarity, consistency, relevancy and practicality in tailoring and delivering messages.

Verticals

Commodity organizations and co-ops
Branded food and beverage companies
Agribusiness companies and associations
Culinary schools and chefs
Regulatory agencies and NGOs

Resources

  • Gen Food: Shaping the Future of Food

    Download Gen Food: Shaping the Future of Food

Who We Are


Food, Agriculture & Beverage
  • Food and Beverage Companies – Are We Doing It Wrong? 

    Cameron Shields

    October 15, 2019

    Cameron Shields In the food and beverage industry, it’s no surprise that better value is the No. 1 consumer expectation and makes up almost one quarter of all expectations within the industry. But as companies have been chasing new ways to deliver more for less, have they missed a critical opportunity to authentically engage today’s customer? New findings reveal an increased opportunity for food and beverage industry...

  • Walking the Floor: 3 Observations from the National Restaurant Association 2019 Show

    Mike Sacks

    May 30, 2019

    Mike Sacks At any industry trade show, there is usually a focus on the future. What’s next, what’s coming, what consumers will want on the horizon. And the show floor is a great place to see that; as the wise person once said, the future is here, it’s just not yet evenly distributed. So, it was at...

  • Leading Food and Nutrition Professionals Tackle Food Waste

    Elizabeth Kehoe

    March 28, 2019

    Elizabeth Kehoe FleishmanHillard’s Chicago office recently hosted a group of food and nutrition professionals – including clients, industry leaders and agency partners – to discuss how brands can make an impact reducing food waste. This discussion was the first of a set of meetings we are hosting to spotlight FleishmanHillard’s GenFood report, which was conducted by FleishmanHillard's TRUE Global Intelligence practice and surveyed more...

  • Focusing Companies on Supply Chain Accountability

    Judith Rowland

    February 20, 2019

    Judith Rowland Well-funded environmentalists take a page from hedge fund playbooks, with meat in their crosshairs Activist groups pushing to further reduce greenhouse gas emissions, water use and meat consumption have initiated a new strategy and enlisted new allies in their quest. Partnering with doctors, academics and investors who control trillions of dollars, activists have set their...

  • reThink Food

    Kristie Sigler

    November 12, 2018

    Kristie Sigler reThink Food was not just the name of a conference held last week at the Culinary Institute of America, it was also the challenge I and the other 200 attendees accepted. Thought leaders in food, technology, design and behavior explored how big data, robotics, agriculture and culinary strategy are radically changing food markets, systems and...

  • Pink Lettuce, Golden Berries and Cauliflower Rice

    Whaewon Choi-Wiles

    July 13, 2018

    Whaewon Choi-Wiles Raise your hand if the first question your mom always asks is, “Did you eat?” closely followed by “Was it delicious?" If so, you’re one of us. Welcome to FH FAB (Food Agribusiness and Beverage) - 150+ food scientists, grown-up farm kids, nutritionists skeptical about keto, and brand marketers crossing 80 cities and 30 countries....

  • On the Menu in 2015: Building Your Brand Through Menu Labeling

    Kristie Sigler

    January 2, 2015

    Kristie Sigler Just before the highest calorie intake day of the year, the Food and Drug Administration announced the final rules for menu labeling the day before Thanksgiving. Part of the 2010 Affordable Care Act, these regulations will require calories and other key nutrition facts be shared in restaurants and similar retail food establishments if they are...

  • Thoughts on Today’s Food Marketing Landscape (Part Two)

    Dan Barber

    October 1, 2014

    Dan Barber In a recent post, we shared the first half of a dozen select insights about the U.S. food marketplace that FleishmanHillard’s food and agribusiness experts arrived at by reviewing published research and sharing our own personal and professional experiences. In this post, we are passing along the remaining six observations we believe should be taken...

  • Menu Labeling: Building a Strategy for Implementation

    Kristie Sigler

    September 8, 2014

    Kristie Sigler Included as part of the Affordable Care Act in 2010, menu labeling regulations are on track to be finalized no later than the end of this year. We believe there are two ways to think about implementing menu labeling: A painful and expensive exercise A great opportunity to develop a business-driving nutrition communications strategy that will...

  • Thoughts on Today's Food Marketing Landscape

    Dan Barber

    August 21, 2014

    Dan Barber Taking a frequent pulse on what matters in today’s food marketing landscape helps guide us in further increasing the consumption of our clients’ products. We recently landed on a dozen select insights about the U.S. marketplace based on published research, personal conversations, and professional experience.  In this post, we are sharing six of those observations...

Most Recent

  • Food and Beverage Companies – Are We Doing It Wrong? 

  • Walking the Floor: 3 Observations from the National Restaurant Association 2019 Show

  • Leading Food and Nutrition Professionals Tackle Food Waste

  • Focusing Companies on Supply Chain Accountability

  • reThink Food

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