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FleishmanHillard Sports consists of more than 150 sports-centric communications counselors spanning nearly 40 offices around the world. For decades, FH Sports has helped some of the world’s most iconic brands, teams, leagues and governing bodies grow their business and drive memorable engagements. We believe in the power of sport to entertain, inspire, excite and unite us. But we also believe...

FleishmanHillard Sports consists of more than 150 sports-centric communications counselors spanning nearly 40 offices around the world. For decades, FH Sports has helped some of the world’s most iconic brands, teams, leagues and governing bodies grow their business and drive memorable engagements. We believe in the power of sport to entertain, inspire, excite and unite us. But we also believe the world of sport is uniquely savvy and fiercely protective. To win the hearts, minds and dollars of sports fans, brands must earn their trust, acceptance and love. We help our clients navigate the ever-shifting sports ecosystem to build campaigns that make the meaningful contributions that will be remembered tomorrow.  

What We Do

BUILD BUSINESS

Sponsorship evaluation and activation
Insight-driven program development
Brand narrative and storytelling
Social media planning
Thought leadership
Creative direction and execution
Content and conversation measurement and analysis

PROTECT REPUTATION

Risk assessment and crisis preparation
Issues response and management
Real-time monitoring and scenario planning
Social listening and monitoring
Message development and media training

CONNECT AUDIENCES

Athlete and talent negotiation
Social media content development and channel management
Multichannel content development
Employee engagement
Event support
Media relations
Paid integrations

Who We Are


  • COVID-19: Tracing a Pandemic Through Sport

    Nicholas Palmer-Brown

    June 24, 2020

    Nicholas Palmer-Brown A highly infectious virus with global pandemic status doesn’t exactly lend itself to playing, viewing or hosting sport. Many sports necessitate extremely close contact, on and, of similar business and cultural importance, off the pitch. Whether you’re in a rugby scrum or scrumming to get drinks at half time, social distancing and sport are at...

  • Turning to esports to Keep Our Sports Dreams Alive

    Brett Cummings

    May 14, 2020

    Brett Cummings What to know as communicators looking to expand into esports As sports fans, we’re yearning for the days when we were inundated with live sports around the world and around the clock. Despite the infiltration of replacement content coming at us – sports documentaries, classic game replays and at-home athlete content – the void remains....

  • The Power of Sport Can Move the World Even in the Dark Times

    Suki Zhao

    March 25, 2020

    Suki Zhao 2020 was supposed to be a big year for sports. With the coming of the Tokyo 2020 Olympic Games, and the two-year countdown to the Beijing 2022 Olympic Winter Games, the mass sports market in Asia was developing at a particularly rapid pace. But the outbreak of COVID-19 delivered a hard blow to this expanding...

  • Players or Payers: Who Will Win the Fight for Footballing Rights – A View from the UK

    Alastair Lyon

    February 13, 2020

    Alastair Lyon Last weekend, we experienced a sporting first: The Premier League had its inaugural ‘winter break’.  The interlude gives each club a minimum of 13-days’ rest between top-flight matches – allowing players a dose of increasingly rare R&R. It is also structured in a way that ensures just as many games will be televised over the...

  • The State of Tennis: A View from the U.K.

    Alastair Lyon

    July 15, 2019

    Alastair Lyon Wimbledon is a sporting occasion steeped in history. It is the oldest and most prestigious tennis tournament in existence and has immortalised players, iconic matches and even song lyrics. On the surface (if you’ll pardon the pun), its quaint, quintessentially British traditions of Pimms-sipping, of strawberries & cream and of very long queues present appetite-whetting...

  • Football Fans Claim They Just Want to Enjoy the Game – but Their Gameday Conversations Say Otherwise

    Dianna Kraus

    February 7, 2019

    Dianna Kraus Why Brands Investing in Sports Need to Listen Against a backdrop of social and political volatility that has bled into football headlines in recent seasons, the turtle like pace of the lowest scoring Super Bowl of all time and play-it-safe nature of the majority of its advertisers stood in stark contrast. The surrounding social conversation...

Most Recent

  • COVID-19: Tracing a Pandemic Through Sport

  • Turning to esports to Keep Our Sports Dreams Alive

  • The Power of Sport Can Move the World Even in the Dark Times

  • Players or Payers: Who Will Win the Fight for Footballing Rights – A View from the UK

  • The State of Tennis: A View from the U.K.

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