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FleishmanHillard Sports consists of more than 150 sports-centric communications counselors spanning nearly 40 offices around the world. For decades, FH Sports has helped some of the world’s most iconic brands, teams, leagues and governing bodies grow their business and drive memorable engagements. We believe in the power of sport to entertain, inspire, excite and unite us. But we also believe...
FleishmanHillard Sports consists of more than 150 sports-centric communications counselors spanning nearly 40 offices around the world. For decades, FH Sports has helped some of the world’s most iconic brands, teams, leagues and governing bodies grow their business and drive memorable engagements. We believe in the power of sport to entertain, inspire, excite and unite us. But we also believe the world of sport is uniquely savvy and fiercely protective. To win the hearts, minds and dollars of sports fans, brands must earn their trust, acceptance and love. We help our clients navigate the ever-shifting sports ecosystem to build campaigns that make the meaningful contributions that will be remembered tomorrow.
A highly infectious virus with global pandemic status doesn’t exactly lend itself to playing, viewing or hosting sport. Many sports necessitate extremely close contact, on and, of similar business and cultural importance, off the pitch. Whether you’re in a rugby scrum or scrumming to get drinks at half time, social distancing and sport are at... 
What to know as communicators looking to expand into esports As sports fans, we’re yearning for the days when we were inundated with live sports around the world and around the clock. Despite the infiltration of replacement content coming at us – sports documentaries, classic game replays and at-home athlete content – the void remains.... 
2020 was supposed to be a big year for sports. With the coming of the Tokyo 2020 Olympic Games, and the two-year countdown to the Beijing 2022 Olympic Winter Games, the mass sports market in Asia was developing at a particularly rapid pace. But the outbreak of COVID-19 delivered a hard blow to this expanding... 
Last weekend, we experienced a sporting first: The Premier League had its inaugural ‘winter break’. The interlude gives each club a minimum of 13-days’ rest between top-flight matches – allowing players a dose of increasingly rare R&R. It is also structured in a way that ensures just as many games will be televised over the... 
Why Brands Investing in Sports Need to Listen Against a backdrop of social and political volatility that has bled into football headlines in recent seasons, the turtle like pace of the lowest scoring Super Bowl of all time and play-it-safe nature of the majority of its advertisers stood in stark contrast. The surrounding social conversation... 