Our Solution
A campaign made for parents by parents.
We partnered with leading nano influencers in Canada via Butterly, an online platform that allows brands to easily build communities and engage with audiences. Influencers created relatable content on their respective platforms and left testimonials on Philips.ca as well as across other key retailer networks to create buzz about the newest Natural Bottle innovation. The strong user-generated style assets made for a creative and authentic aesthetic that resonated across paid and owned channels.
The Impact
We made parents believers.
Influencer reviews on Philips.ca exceeded expectations and contributed to not only a favorable recommendation result but also a favorable repurchase rate. To cap it all off, the Natural Bottle won #1 in Baby Bottles for ChickAdvisor’s 2023 Reviewers’ Choice Awards. Solidifying the credibility of Avent’s latest bottle technology in the eyes of parents.
100%
recommended by parents in the Butterly community
94.4%
of targets said they would be likely to repurchase this product.
