Public Affairs

Governments play an increasingly powerful role in the global economy, and organizations cannot remain indifferent to their reputation with policymakers. FleishmanHillard’s public affairs specialists offer the expertise of a dedicated team of policy experts, backed by the firm’s global communications network. Our people come from a wide range of disciplines that work in and around governments, including former senior government officials, journalists, campaign pros, corporate officials and staff of nongovernmental organizations. The team provides in-depth analysis of policy and political issues, builds reputations with government audiences and advocates on behalf of issues, anywhere across the globe.

What We Do

Policy Analysis & Advocacy

Whether it’s a global issue or a policy matter confined to a single country, FleishmanHillard helps organizations successfully advocate policies that match their business goals. And while each government is unique, our worldwide team brings a deep understanding of the processes and policies that are critical to a campaign’s success.

Media Relations

Journalists who cover government and politics are smart and sophisticated — and require senior level outreach. Backed by a global communications network, our public affairs team dedicates senior counselors to media outreach, dealing with the top-tier media throughout the world and working with reporters on the complex issues facing organizations every day.

Lobbying (Legislative & Regulatory)

In addition to a presence in nearly every major capital in the world, our team features professionals who have worked in government in their respective countries. This equips them with a deep understanding of the local government’s processes and policies to reach your audience.

Grassroots Mobilization

There is nothing more powerful in the policy advocacy realm than authentic voices from people who have a stake in the outcome of a policy debate. FleishmanHillard helps mobilize that support at all levels of government, both through in-house capabilities, a network of affiliates and strategic allies skilled at generating grassroots activity.

Coalition Development

With connections to diverse organizations throughout the world, our vast global network of contacts means we are building relationships with organizations that can be turned into advocates for your cause.

Cybersecurity

Representing category leaders in the cybersecurity market, FleishmanHillard has deep experience in cybersecurity communications services, including positioning campaigns, crisis response for breaches and data loss incidents, and employee and stakeholder engagement programs.

B2G

When it comes to selling products and services to the public sector, FleishmanHillard can provide a fully integrated campaign. This includes media and government relations, social media and digital communications, and third-party and grassroots engagements to help strengthen your business efforts — and results.

Global China Practice

China’s current role in the global economy is a megatrend that will drive significant adjustments, both inside and outside of the country. Our Global China team understands that managing relationships across foreign cultures is a key factor in global success for China’s enterprises. Find out more.


Public Affairs
  • A Conversation With Former U.S. Ambassador Gary Locke

    Bill Black

    Gary Locke was the first Chinese American to serve as U.S. Ambassador to China.   One of his priorities in that capacity was to encourage Chinese companies to invest in the United States.  He was passionate about this mission and it is clear that his passion has not diminished, even though he has left the embassy.…

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    FDA’s New Proposed ‘Nutrition Facts’ Will Change the Way We Look at Food

    Sarah Levy

    On Thursday, February 27, the Food and Drug Administration (FDA) initiated a comment and rulemaking process to overhaul the Nutrition Facts Panel, the nutrition and ingredient label required on most packaged foods and beverages. The proposed changes are 10 years in the making, beginning in 2003 in response to the Obesity Working Group’s directive to…

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    Congressional Retirements Will Change U.S. Healthcare Policy

    Richard Sorian

    Waxman Retirement Signals the End of an Era More than 30 members of the U.S. House of Representatives have announced plans to retire at the end of the current term with many citing the gridlock and hyper-partisanship of recent years as a primary reason. While a dozen or so are leaving to run for higher…

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  • Obama To Go It Alone

    Bill Black

    State of the Union Challenges the Power of Congress A familiar childhood taunt delivered to those who assert power without authority is “Who died and made you king?” The Republicans in the U.S. Congress can be expected to challenge President Obama in the year ahead in similar fashion. In his fifth State of the Union,…

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    When Investing in the U.S., Look to the States

    Bill Black

    The following is the English version of an article that originally appeared in China's New Fortune magazine. A recent report by the Economist Intelligence Unit (EIU) ranked 67 countries for their attractiveness as destinations for Chinese investment. Using investment criteria cited by Chinese companies in an earlier study, the EIU named the United States the…

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    UK and China: A Partnership for Growth?

    Nick Williams

    British Prime Minister David Cameron has led the UK’s largest trade mission to China in December which has been heralded as an attempt to link Britain to the fast growing China market through both trade opportunities into China and in terms of Chinese investment into the UK. David Cameron has taken a lead amongst world…

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  • Who Loves China More?

    Bill Black

    The U.S. and Great Britain are engaged in a fascinating courtship with China, both trying to attract valuable Chinese foreign direct investment at a time when both countries are undergoing economic stress and, frankly, need the money. Interestingly, in this competition, the U.S. role as superpower has put it at a disadvantage. While British Prime Minister David…

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    Is Chinese Investment Welcomed in the United States?

    Bill Black

    Recent business news about foreign direct investment from China into the United States must be confusing to Chinese companies seeking to invest here.  On the one hand, there is the controversial acquisition by the Japanese bank, Softbank of the U.S. telecommunications operator Sprint.  The deal is controversial because the Sprint network includes hardware provided by…

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    Big Data Can Help Us Understand the ‘New’ Consumer

    Li Hong

    In today’s fiercely competitive world, products or services are facing one common problem, the old ways of segmenting consumers along broad socio-demographic and class based lines, has ceased to aptly describe the modern consumer, especially in terms of their ‘real-time’ relationship with a brand. Why? Because Digital technology and ‘Big’ data are changing the way…

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  • Japan Embraces Online Campaigning

    Mario Depeine

    On Friday April 19th, the House approved a bill allowing e-campaigning for the first time in Japan. The bill, an amendment to the Public Offices Election Law (POEL), targets the documents and drawings restriction interpreted to encompass online information and images as well. Prior to the changes, candidates had not been able to tweet, send…

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    Reputation and Public Affairs: Inseparable Bedfellows

    Steffen Thejll-Moller

    Gone are the days where Public Affairs took place in a vacuum. Increasingly, the work of PA professionals must be conducted within the prism of an organisation’s or industry’s broader reputation. This was the message of my presentation at the 2013 European Public Affairs Action Day, now a permanent fixture of the PA calendar. Speaking…

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    True Versus Truthiness in Politics

    Bill Black

    Fleishman Hillard’s new brand identity centered around “The Power of True,” is a provocative and challenging concept.  “True” is such a deep and complex word.  It means, at the same time, both more and less than “factual.”  Something can be factual without being true.  And something can be true without being factual. I’m reminded of…

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  • Remembering Margaret Thatcher – A Personal View from China

    Bill Black

    Margaret Thatcher’s passing has generated an outpouring of opinion on the legacy of her time as Prime Minister of England.  She was a controversial figure in life and continued to be in her death.  Because she was so firm in her beliefs, one might say unyielding, there will likely never be a final judgment on…

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    中国公司应做五件事 减少中国网络威胁报道造成的间接损害

    Bill Black

    最近美国各大报用充满戏剧性的通栏标题,报道了来自中国的网络安全威胁问题。最新一条来自Mandiant公司的消息更指明,上海郊外的一座大楼正是大部分威胁的来源。虽然其中一些报道近乎歇斯底里,但是毫无疑问的是,所谓的网络战已经打响,而且中国并非世界上唯一卷入这种活动的国家。…

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    Five Things Chinese Companies Should Do to Limit Collateral Damage from Stories about a Chinese Cybersecurity Threat

    Bill Black

    American newspapers are full of dramatic headlines about a cybersecurity threat coming from China.  Most recently, a report from Mandiant Corporation has actually identified the building outside Shanghai from which much of the threat emanates.  Some of the coverage borders on hysterical, but there is no doubt that the so-called cyber war exists.  But there…

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  • Chalk One Up for Democracy in China

    Bill Black

    This news strikes me as truly extraordinary.  Foxconn is going to allow employees to vote for their own union representatives.  Given that the company has 1.2 million employees, that's a lot of people to be introduced to true democracy. And this passage is particularly remarkable: The move is part of Foxconn's attempts to tweak its…

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    CFIUS Approves New Acquisition

    Bill Black

    A new approval from CFIUS. Apparently, DNA sequencing does not reprresent a security threat: BGI-Shenzhen and Complete Genomics. (NASDAQ: GNOM) announced Friday that they have obtained clearance from the Committee on Foreign Investment in the United States ("CFIUS") regarding BGI's proposed acquisition of Complete pursuant to the previously announced Agreement and Plan of Merger, dated…

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    Rolling Out the Red Carpet For Chinese Investment

    Bill Black

    The message at the U.S. Ambassador's Investment Forum in Beijing on December 5th could not have been more clear to Chinese companies.  WE WELCOME YOU! Seeking to offset the disproportionate attention paid to some high profile deals that have encountered resistance in the U.S., American speakers at the forum, myself included, emphasized to the attending…

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  • Fleishman Hillard Sponsors the U.S. China Investment Forum

    Bill Black

    China's growing overseas foreign direct investment was the focus of the U.S. China Investment Forum in Beijing on July 17th, attended by representatives of more than 200 Chinese companies considering investments in the U.S.  Fleishman Hillard was a major sponsor of the event, which brought together leaders from business and government from both sides of…

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    Lost in Translation in Beijing

    Bill Black

    Beijing is a difficult city to navigate, made more so by the fact that even the natives don't know where anything is.  I spent about a third of my day yesterday lost in the city and nobody could help me. In the morning, I set out for breakfast with some colleagues at the Park Hyatt…

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    Return to Beijing

    Bill Black

    I am in Beijing, for the first time an a couple of years.  As with any stretch of time in this city, a lot has changed since my last visit.  Interestingly, both the U.S  and China are going through leadership transition processes.  For China it's a once in a decade event.  For the U.S., it's…

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  • Sino American Relations - Better Than They Look

    Bill Black

    I attended a panel discussion yesterday on China. The event was held under Chatham House rules, meaning I can't reveal the organization or the participants. But I can describe the issues discussed. The event was clearly scheduled to coincide with Secretaries Clinton and Geithner's visits to China for the annual Strategic & Economic Dialogue (S&ED),…

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    Making IPads

    Bill Black

    Marketplace, a program of American Public Media, has a fascinating and balanced video of workers assembling IPads at Foxconn's Shenzhen manufacturing plant.  The assembly line is clean and modern and there's a clip of workers playing soccer and the company-built soccer field.  A much more benign picture than we've seen from other media outlets. Click…

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    Is China More Capitalist than the U.S.?

    Bill Black

    is a radio program on National Public Radio that takes a controversial issue and subjects it to an Oxford-style debate with an audience that votes at the end on who won the debate. Its most recent debate tackled the issue of China versus the U.S. and which country is more capitalist.  It was a fascinating…

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  • The Year of the Dragon will be a year of change in China

    Bill Black

    Fleishman Hillards corporate communications team in China, led by Dana Xu has issued a report that examines trends in China in 2012 across a variety of categories.  It is an excellent overview of what promises to be an extraordinarily consequential year in the modern history of China.  It is worth a very thorough read. Click here to…

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    World Bank Predicts Moderating Growth in China

    Bill Black

    World Bank Predicts Moderating Growth in ChinaThe World Bank has issued a report entitled China 2030 that predicts moderating growth in the near to mid term.  The report indicates that the current rate of growth is "unsustainable" under current policies.  World Bank President Robert Zoellick was sanguine about the short term forecast, according to a…

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    Guest Post: Outbound Investment and the Evolution Toward Global Chinese Brands

    Bill Black

    My colleague, Dana Xu is our Senior Vice President and Head of Corporate Communications, Fleishman Hillard China.  She has some valuable insights on Chinese outbound investment.  Worth a thorough read: For years, economic headlines about China centered on foreign direct investment (FDI) – the capital flowing into the country from abroad. Now, the story is…

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  • George Washington University Business School Dean on Chinese OFDI

    Bill Black

    Doug Guthrie is Dean of the George Washington University School of Business. In addition to his academic business credentials, he is also a China scholar and a huge advocate for better economic relations between the U.S. and China. In today's China Daily, he tasks President Obama to task for not speaking out in favor of…

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    B to B Will Lead the Way for Chinese Global Brands

    Bill Black

    The Wall Street Journal has a fascinating interview with the Dean of the China Europe International Business School, John A. Quelch.  Dean Quelch talks about his plans for expansion and is clearly bullish on the growth of Chinese brands.  But he predicts that the business to business sector will lead the way.  His key quote:…

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    The Economist Elevates China Coverage

    Bill Black

    This week's Economist launches a new weekly special section on China.  It is a testament to the undeniable importance of China in the world economy.  According to the magazine: The principal reason is that China is now an economic superpower and is fast becoming a military force capable of unsettling America. But our interest in…

    MORE
View all Public Affairs

Most Recent

  • A Conversation With Former U.S. Ambassador Gary Locke

  • FDA’s New Proposed ‘Nutrition Facts’ Will Change the Way We Look at Food

  • Congressional Retirements Will Change U.S. Healthcare Policy

  • Obama To Go It Alone

  • When Investing in the U.S., Look to the States

  • UK and China: A Partnership for Growth?

  • Who Loves China More?

  • Is Chinese Investment Welcomed in the United States?

  • Big Data Can Help Us Understand the ‘New’ Consumer

  • Japan Embraces Online Campaigning

  • Reputation and Public Affairs: Inseparable Bedfellows

  • True Versus Truthiness in Politics

  • Remembering Margaret Thatcher – A Personal View from China

  • 中国公司应做五件事 减少中国网络威胁报道造成的间接损害

  • Five Things Chinese Companies Should Do to Limit Collateral Damage from Stories about a Chinese Cybersecurity Threat

  • Chalk One Up for Democracy in China

  • CFIUS Approves New Acquisition

  • Rolling Out the Red Carpet For Chinese Investment

  • Fleishman Hillard Sponsors the U.S. China Investment Forum

  • Lost in Translation in Beijing

  • Return to Beijing

  • Sino American Relations - Better Than They Look

  • Making IPads

  • Is China More Capitalist than the U.S.?

  • The Year of the Dragon will be a year of change in China

  • World Bank Predicts Moderating Growth in China

  • Guest Post: Outbound Investment and the Evolution Toward Global Chinese Brands

  • George Washington University Business School Dean on Chinese OFDI

  • B to B Will Lead the Way for Chinese Global Brands

  • The Economist Elevates China Coverage

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Work

Client Embassy of Turkey in Washington

The Turkish Embassy to the United States engaged FleishmanHillard to help enhance and clarify Turkey’s foreign policy objectives and actions with U.S. policy leaders and to…

Client AT&T

On Sept. 21, 2012, only two days after AT&T officially launched “No Text on Board Pledge Day,” the number of people making a commitment to never…

Client Chicago Metropolitan Agency for Planning

How do you make homeowners smarter about saving energy and money in their homes? It’s a complicated question that was put to FleishmanHillard by the Chicago…