Make the most of the virtual world’s capabilities and recreate the live trade show experience.
Working within a digital-only landscape was a given. But how we activated within it wasn’t. Knowing that USSEC’s success (and U.S. Soy farmers’ profitability) is driven by face-to-face meetups, we needed to ensure these virtual events were more than a standard video conference.
Aiming and intending to host key U.S. Soy importers, we helped USSEC build a compelling visual identity for the year’s events, as well as a complete digital environment on conference platforms that emulated real life through design, layout, interactive activities and on-demand content. We helped craft engaging presentation subject matter and guided event speakers in delivering meaningful remarks.