AMEC Measurement Month 2021 Webinar — How to Effectively Demonstrate the Value of PR Measurement
When: Friday, November 19, 12 p.m. WAT/5 a.m. CST
During this virtual session, FleishmanHillard UK’s Ben Levine, director and partner, TRUE Global Intelligence, will join other industry panelists to discuss the value of public relations measurement. Together, they will answer questions on how public relations professionals can effectively utilize research tools to inform communications strategies and initiatives.
The International Association for Measurement and Evaluation of Communication (AMEC) is the world’s largest media intelligence and insights professional body, representing organizations and practitioners who provide media evaluation and communication research.