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Reshaping the Future of STEM

3 min read
OFFICE: St. Louis
Text STEM Freeze off solidification study
our solution

Rally a new generation of innovators to rally the industry

We knew Emerson needed more than their own voice to create a compelling — and authentic — STEM story that would resonate with students and potential employees. So, in year one of this multi-year effort, we partnered with self-proclaimed “science nerd” and influencer Hank Green. Hank helped us share Emerson’s STEM message on a national media tour by highlighting results from Emerson’s original STEM perceptions survey, which revealed that most people considered STEM fields too difficult to pursue, and that there wasn’t a strong understanding of career options.

Emerson and Hank also created original content showcasing the paths that STEM makes possible and featured the videos on a dedicated Emerson.com/WeLoveSTEM hub. The following year, we added to that hub with custom videos demonstrating experiments like the Freezeoff.

We love stem text

The “We Love STEM” campaign marked Emerson’s most ambitious effort in STEM.

the impact

We’re gaining ground in STEM education — and gaining momentum for Emerson’s program year after year

More students and prospective and current Emerson employees heard the company’s critical message — that manufacturing is a robust STEM option for career seekers. And it obviously stuck with them. Emerson’s dedicated We Love STEM hub saw a 521% spike in traffic as more people sought out STEM and the opportunities that Emerson offers.
media impressions
large regional and national media outlets spoke with Hank Green